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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer’s behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
*updated with new material* 'Digital transformation' and 'disruptive innovation' used to be empty buzzwords serving to justify pointless box-ticking and absurd corporate posturing. And then a global pandemic suddenly forced every kind of organization to embrace genuine, urgent innovation as a matter of survival. But how can we ensure that the non-bullshit version of innovation delivers economic recovery at this crucial moment? Are there strategies we can all adapt from the world's most creative leaders to innovate effectively in our own lives? David Rowan, founding editor-in-chief of WIRED UK, embarked on a twenty country quest to find out. Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will prepare you for whatever the future may bring - because the world will never move this slowly again. ___________________________ 'In this remarkable book, David Rowan tells a story of transformation: how an organisation has found a new way of doing things through innovation driven by ruthless entrepreneurial imagination. What is especially useful is that he does not just stick with small startups, let alone dreamy "inventors". He finds innovation in big companies and even within governments.' - Matt Ridley, The Times
A book for millennial professionals to help them overcome the generational blockers and lead themselves masterfully.
Tired of misalignment, friction, and stalled workflow? Flow Engineering is a practical guide to using value stream mapping techniques to align teams, unlock innovation, and optimize performance. Based on foundations from Value Stream Mapping, cybernetics, and the Toyota Production System, Flow Engineering's lightweight and iterative practices build the value, clarity, and flow required for effective collaboration and collective action. Written by Value Stream Mapping experts Steve Pereira and Andrew Davis, Flow Engineering provides a step-by-step guide for running fast-paced mapping workshops that rapidly build shared understanding. Using five key maps to facilitate collaborative “flow conversations,” Pereira and Davis show how teams can surface tangled process dependencies, conflicting priorities, and unspoken assumptions that grind progress to a halt. The result? A clear roadmap owned by the people doing the work to accelerate innovation cycles, optimize workflows, and achieve more effective coordination. Applicable across any industry, Flow Engineering's techniques have helped leading organizations improve critical workflows like customer onboarding, product development, and hiring. It's time to stop trying one-size-fits-all frameworks to find value, clarity, and flow to improve culture and performance. Flow Engineering meets your organization where it's at and shows you how to move it where it needs to go.
"This book adds a significant dimension to the current emphasis on Total Quality Management by emphasizing both the need and the means for bringing about cultural change that will ensure positive bottom line results." --George Morrisey, author of Creating Your Future: Personal Strategic Planning for Professionals "Joe Batten has done it again. His nine steps for a Total Quality Culture are right on target." --Christopher Hegarty, author of How to Manage Your Boss and How to Jumpstart Your Brain "Joe Batten is my mentor. I experienced the great contents of Building a Total Quality Culture every day. It is an excellent book! I guarantee it." --Arthur Bauer, President, American Media Incorporated
How best to adapt established companies to a rapidly changing economy has long been a topic of debate in both the corporate and academic worlds. This challenge is especially pressing for large organizations that may have grown top-heavy and rigid with time but now need to be light on their feet to stay relevant and profitable. Until now, the best attempts have consisted of plucking tools and methods from the world of start-ups and applying them wholesale in large corporate environments. Most of these efforts have either fizzled or failed outright because they lacked a framework for a comprehensive corporation-sized rollout. »The Loop Approach« introduces a new series of methods that could help change the course of operations for even the most colossal organizations. Sebastian Klein and Ben Hughes provide a wide-ranging set of guidelines for achieving corporate agility, complete with checklists and worksheets that should prove instantly applicable. Want proof? The methods outlined in »The Loop Approach« have already been successfully implemented at such European corporate giants as Audi, Deutsche Bahn, and Telekom.
Make workplace conflict resolution a game that EVERYBODY wins! Recent studies show that typical managers devote more than a quarter of their time to resolving coworker disputes. The Big Book of Conflict-Resolution Games offers a wealth of activities and exercises for groups of any size that let you manage your business (instead of managing personalities). Part of the acclaimed, bestselling Big Books series, this guide offers step-by-step directions and customizable tools that empower you to heal rifts arising from ineffective communication, cultural/personality clashes, and other specific problem areas—before they affect your organization's bottom line. Let The Big Book of Conflict-Resolution Games help you to: Build trust Foster morale Improve processes Overcome diversity issues And more Dozens of physical and verbal activities help create a safe environment for teams to explore several common forms of conflict—and their resolution. Inexpensive, easy-to-implement, and proved effective at Fortune 500 corporations and mom-and-pop businesses alike, the exercises in The Big Book of Conflict-Resolution Games delivers everything you need to make your workplace more efficient, effective, and engaged.
"Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal"--
Systems Requirement Analysis gives the professional systems engineer the tools to set up a proper and effective analysis of the resources, schedules and parts that will be needed in order to successfully undertake and complete any large, complex project. The text offers the reader the methodology for rationally breaking a large project down into a series of stepwise questions so that a schedule can be determined and a plan can be established for what needs to be procured, how it should be obtained, and what the likely costs in dollars, manpower and equipment will be in order to complete the project at hand. Systems Requirement Analysis is compatible with the full range of engineering management tools now popularly used, from project management to competitive engineering to Six Sigma, and will ensure that a project gets off to a good start before it's too late to make critical planning changes. The book can be used for either self-instruction or in the classroom, offering a wealth of detail about the advantages of requirements analysis to the individual reader or the student group.* Author is the recognized authority on the subject of Systems Engineering, and was a founding member of the International Council on Systems Engineering (INCOSE)* Defines an engineering system, and how it must be broken down into a series of process steps, beginning with a definition of the problems to be solved* Complete overview of the basic principles involved in setting up a systems requirements analysis program, including how to set up the initial specifications that define the problems and parameters of an engineering program* Covers various analytical approaches to systems requirements including: structural and functional analysis, budget calculations, and risk analysis