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Previous research in the field of geography has generally supported the contention that much of the information that man receives from and about his external environment is filtered through, and distorted in, the very mind that receives the data. For the observer, this filtered information comes to constitute the objective world. Behavioral geography has concentrated on examining this complex phenomenon, seeking to isolate and to understand the influence of those components of external reality that pass these filters, and how they have been altered in the very act of being perceived and assimilated. The argument is made that if scientists can come to understand how and why human minds process information they have received from the outside, and can identify what is transmuted and used, it then becomes possible not only to explain the basis on which individual choices are made by those inhabiting cognized environments, but also to shape the environments themselves so as to influence behavior within them.
This collection explores the ways in which traumatic experience becomes a part of public memory. It explores the premise that traumatic events are realities; they happen in the world, not in the fantasy life of individuals or in the narrative frames of our televisions and cinemas.
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.​