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The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.
The principle of personalisation appears in a range of current debates among design professionals, healthcare providers and educationalists about the implications of new technologies and approaches to consumer sovereignty for 'mass' provision. The potential of new technologies implies systems of provision that offer bespoke support to their users, tailoring services and experiences to suit individual needs. The assumption that individual choice automatically increases wellbeing has underlain the re-design of public services. Ubiquitous personalisation in screen-based environments gives individuals the sense that their personality is reflected back at them. Advances in Artificial Intelligence mean our personal intelligent agents have begun to acquire personality. Given its prevalence, it is appropriate to identify the scope of this phenomenon that is altering our relationship to the 'non-human' world. This book presents taxonomy of personalisation, and its potential consequences for the design profession as well as its ethical and political dimensions through a collection of essays from a range of academic perspectives. The thought-provoking introduction, conclusion and nine chapters present a well-balanced mixture of in-depth literature review and practical examples to deepen our understanding of the consequences of personalisation for our professional and personal lives. Collectively, this book points towards the implications of personalisation for design-led social innovation. This will be valuable reading for professionals in the design industry and health provision, as well as students of product design, fashion and sociology.
"This book focuses on the customization of services and communication environments to advance user satisfaction--Provided by publisher.
This book constitutes the proceedings of the First International Conference on User Modeling, Adaptation, and Personalization, held in Trento, Italy, on June 22-26, 2009. This annual conference was merged from the biennial conference series User Modeling, UM, and the conference on Adaptive Hypermedia and Adaptive Web-Based Systems, AH. The 53 papers presented together with 3 invited talks were carefully reviewed and selected from 125 submissions. The tutorials and workshops were organized in topical sections on constraint-based tutoring systems; new paradigms for adaptive interaction; adaption and personalization for Web 2.0; lifelong user modelling; personalization in mobile and pervasive computing; ubiquitous user modeling; user-centred design and evaluation of adaptive systems.
This book constitutes the thoroughly refereed post-proceedings of the Second Workshop on Intelligent Techniques in Web Personalization, ITWP 2003, held in Acapulco, Mexico in August 2003 as part of IJCAI 2003, the 18th International Joint Conference on Artificial Intelligence. The 17 revised full papers presented were carefully selected and include extended versions of some of the papers presented at the ITWP 2003 workshop as well as a number of invited chapters by leading researchers in the field of Intelligent Techniques for Web Personalization. The papers are organized in topical sections on user modelling, recommender systems, enabling technologies, personalized information access, and systems and applications.
This book constitutes the proceedings of the Second International Conference on User Modeling, Adaptation, and Personalization, held on Big Island, HI, USA, in June 2010. This annual conference was merged from the biennial conference series User Modeling, UM, and the conference on Adaptive Hypermedia and Adaptive Web-Based Systems, AH. The 26 long papers and 6 short papers presented together with 7 doctoral consortium papers, 2 invited talks, and 4 industry panel papers were carefully reviewed and selected from 161 submissions. The tutorials and workshops were organized in topical sections on intelligent techniques for web personalization and recommender systems; pervasive user modeling and personalization; user models for motivational systems; adaptive collaboration support; architectures and building blocks of web-based user adaptive systems; adaptation and personalization in e-b/learning using pedagogic conversational agents; and user modeling and adaptation for daily routines.
Adaptive Hypermedia has emerged as an important area of both academic and deployed research. It encompasses a broad range of research that will enable personalized, adaptive hypermedia systems to play an even more e?ective role in people’s lives. The Web has enabled the widespread use of many person- ized systems, such as recommenders, personalized ?lters and retrieval systems, e-learning systems and various forms of collaborative systems. Such systems have been widely deployed in diverse domains such as e-Commerce, e-Health, e-Government, digital libraries, personalized travel planning as well as tourist and cultural heritage services. They are particularly promising for users with special needs. The exciting possibilities of such deployed adaptive hypermedia systems rely on research progress in a broad range of areas such as: user pro- ing and modeling; acquisition, updating and management of user models; group modeling and community-based pro?ling;recommender systems and recomm- dation strategies; data mining for personalization; the Semantic Web; adaptive multimedia content authoring and delivery; ubiquitous computing environments and Smart Spaces; personalization for the plethora of mobile devices, such as PDAs, mobile phones and other hand-held devices; and pragmatics such as p- vacy, trust and security. Empirical studies of adaptive hypermedia and Web systems are also critical to informing future directions. The AdaptiveHypermediaconferenceshavebecomethe majorforumsforthe scienti?c exchange and presentation of research results on adaptive hypermedia and adaptive Web-based systems.
Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: First Class Honours, , course: Masters Degree in Digital Marketing - Semantic Search Personalisation, language: English, abstract: This research is an investigation into the Irish public's perception of Google search. The study examines the methods used by Google to present users with the most relevant and satisfactory search results. 95% of the online public in Ireland use Google as a search tool. This study aims to uncover true user sentiment in Ireland. The objectives of this research are to reveal how the Irish public view Google in regards to semantic search personalisation, trust, influence, reliance, reputation, and ethics. The existing literature revealed that Google's search engine has evolved from, one that used Boolean Search logic to match keywords, to a semantic engine that understands user intent and context. The literature also reveals how the younger 'Millennial' generation associate the Internet with one brand, Google. The literature examines search personalisation and how intuitive it has become as it serves us with content that matches our online behaviour. We discover that over-personalisation is narrowing our search bubble which in turn can blind us from other information outside our search reach. During the course of this study, a mixed method research was used to measure and discuss public opinion. This study has identified where literature has fallen short. Where gaps have appeared in the literature, qualitative meaning has been extracted from 3 groups of people from differing levels of technical ability and experience. It was discovered that age demographic affects how we view Google as a search engine. Quantitative findings revealed that 75% of users were aware of personalisation but 70% of these users were not always happy with the results. Although a general consensus was formed that personalisation was helpful in many respects, it was also argued, in some camps, that it breached ethical boundaries. Overall, there was a national split whether users considered personalisation ethical or not. This study leaves open the debate of how we perceive Google as a nation but it also gets closer to the truth of how we feel about the search engine on a personal level. The research also confirms that there is plenty of opportunity to carry out further studies into this area.
Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users’ current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are automatically pinpointed and tracked. This book explains the fundamentals and operation of LBSs and gives a thorough introduction to the key technologies and organizational procedures, offering comprehensive coverage of positioning methods, location protocols and service platforms, alongside an overview of interfaces, languages, APIs and middleware with examples demonstrating their usage. Explanation and comparison of all protocols and architectures for location services In-depth coverage of satellite, cellular and local positioning All embracing introduction to 3GPP positioning methods, such as Cell-Id, E-OTD, U-TdoA, OTDoA-IPDL and Assisted GPS Explains the operation of enhanced emergency services such as E-911 Identifies unsolved research issues and challenges in the area of LBSs This comprehensive guide will be invaluable to undergraduate and postgraduate students and lecturers in the area of telecommunications. It will also be a useful resource to developers and researchers seeking to expand their knowledge in this field.
Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.