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The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.
Praise for the previous edition:"This comprehensive updated edition...is a necessary reference book for all interested in a career in sports."-ChoiceWith America's continued quest for health and fitness, sports have become
In Mallparks, Michael T. Friedman observes that as cathedrals represented power relations in medieval towns and skyscrapers epitomized those within industrial cities, sports stadiums exemplify urban American consumption at the turn of the twenty-first century. Grounded in Henri Lefebvre and George Ritzer's spatial theories in their analyses of consumption spaces, Mallparks examines how the designers of this generation of baseball stadiums follow the principles of theme park and shopping mall design to create highly effective and efficient consumption sites. In his exploration of these contemporary cathedrals of sport and consumption, Friedman discusses the history of stadium design, the amenities and aesthetics of stadium spaces, and the intentions and conceptions of architects, team officials, and civic leaders. He grounds his analysis in case studies of Oriole Park at Camden Yards in Baltimore; Fenway Park in Boston; Dodger Stadium in Los Angeles; Nationals Park in Washington, DC; Target Field in Minneapolis; and Truist Park in Atlanta.
The story of the ""Skeeter Hill Rascals"" tells about a group of boys led by Willie Wince to embark on a journey inspired by their desire to play organized ball together. The boys have never played a single out in organized baseball. Within the story are obstacles the boys must face beginning with devising a plan to get onto a Skeeter Hill baseball team. After devising a plan Willie maps out what the boys must do next, execution. Much can be said about inspiration and pursuing one's dream as the story illustrates. The fabulous five from Skeeter Hill show us with the help of a charismatic coach. Coach Swat volunteers to develop the boys into skilled baseball players. The boys develop into skilled baseball players but need an edge to beat the team that is devious and does not play by the rules. The two team begin the season on a collision course with the leaders on each team bitter rivals off the field.
Exploring sports event management from a Caribbean, small island developing state perspective, this volume uses the events of the recently held Cricket World Cup 2007 (CWC 2007) as a launching pad for identifying best practices and the way forward. The CWC 2007 was the first time in any sport, a World Cup was staged in nine independent countries. None of the Caribbean territories hosting a match has a population larger than Jamaica's 3.4 million; most have less than a quarter of a million people; economies are small and infrastructure limited. The hosting of this event produced significant lessons that the region and the world can learn from concerning sports event management.
Exploring sports event management from a Caribbean, small island developing state perspective, this volume uses the events of the recently held Cricket World Cup 2007 (CWC 2007) as a launching pad for identifying best practices and the way forward. The CWC 2007 was the first time in any sport, a World Cup was staged in nine independent countries. None of the Caribbean territories hosting a match has a population larger than Jamaica's 3.4 million; most have less than a quarter of a million people; economies are small and infrastructure limited. The hosting of this event produced significant lessons that the region and the world can learn from concerning sports event management.