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Essential reading for any would-be entrepreneur Blueprint to Business is the ultimate guide to becoming a successful entrepreneur. Bestselling author and CEO Mike Alden puts aside the rainbows and sunshine, gets real about what it takes to 'make it,' and gives you the real-world guidance you need to hear. Through anecdotes and advice, he shares his experiences along with those of other top founders and entrepreneurs to give you a realistic picture of what it takes to build a business. It's a bit of tough love, a healthy dose of reality, and a tremendously motivating guide to striking out on your own; from motivation and commitment to business licenses and the IRS, this guide is your personal handbook for the biggest adventure of your career. So you want to start a business: how much are you willing to commit in terms of time, money, and energy? How do you plan to bring in customers? What will set you apart from the crowd? What will convince clients to come to you rather than your competitor with an established track record? These questions must be answered before you even begin planning—and then, you have to make that canyon-sized leap from planning to doing. This book guides you through the early stages with practical advice from a real-world perspective. Turn 'dreams' into goals, and goals into reality Discover just what it takes to build a successful business Dig into the paperwork and legal/regulatory requirements Adjust your expectations to reflect your abilities and willingness to commit Starting a business could be the best thing you've ever done—or it could be the worst. Mitigate the risk by setting yourself up for success from the very beginning with the invaluable advice in Blueprint to Business. Praise for Blueprint to Business "I've had the opportunity to work directly with Michael Alden on his children's book. His business know how and ability to get things done is unparalleled.” —Naren Aryal, CEO Mascot Books. "As an entrepreneur and author myself, I would recommend Blueprint to Business to anyone who is in business or looking to start a company. Michael Alden's no nonsense approach is much needed for anyone who wants the real truth about the life of an entrepreneur." —Ken Kupchik, author of The Sales Survival Handbook Cold Calls, Commissions, and Caffeine Addiction The Real Truth About Life in Sales "Michael Alden's story is truly inspirational. He has seen some extremely difficult times and has overcome extraordinary odds along his journey. He harnessed what he learned even as a young child to achieve great business success. The lessons in Blueprint to Business not only help those in business but it is for anyone who wants more out of life.” —June Archer, author of YES! Every day can be a good day: The Keys to success that lead to an Amazing life “As a young entrepreneur, I have found that truly successful people help and teach others. Michael Alden has taken the time to help me with my business and my book. His experience is undeniable and I would recommend Blueprint to Business to any entrepreneur who wants to learn from someone who has done great things and continues to.” —Casey Adams, social media influencer and author of Rise of The Young: How To Turn Your Negative Situation Into A Positive Outcome, and Build A Successful Personal Brand “Being an entrepreneur has its challenges. Michael Alden shares his business experiences to help others succeed. His advice and enthusiasm is directed towards teaching and leading through example. If you are looking to succeed in business this book is a must read!
“A superb . . . how-to book for any entrepreneur who not only wants to get their thoughts down to share with the world, but to leverage off their expertise.” –Geoff Hetherington, JG Hetherington, The Clarity CEO With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most businesspeople aren’t writers, have never written a book before, are time poor and don’t know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write something that isn’t any good, or even whether they will finish. Book Blueprint gives a step-by-step framework that any entrepreneur can follow to write a great book quickly, even if they’re not a writer.
Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right now waiting to buy from you. With this all-new updated Ultimate Guide to Instagram, Second Edition, social media marketing expert Kim Walsh Phillips highlights what’s new and innovative, and gives you the tools you need to get an immediate return on investment. From updated cross-platform branding and marketing advice, to all new practical blueprints for funneling followers, this guide unlocks the latest secrets successful entrepreneurs use to grow their following and drive sales directly from Instagram. Inside, readers will learn: To uncover who your right-fit customers are and how to find them easily on Instagram The secret new ways of going viral to grow your audience and multiply your sales. How to use the newest features of Instagram to drive more business quickly with a simple marketing funnel that works A new content creation formula to make creating content easy and effective. Copy-and-paste resources, and a simple roadmap gets you results fast and easy Brand-new up to date examples, marketing funnels and campaigns New features of Instagram featured; including stickers, stories, polls, and reels Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to flood their business with sales. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other copy-and-paste resources, you'll unlock the power to become an Instagram Sales Machine!
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.
Are you ready to break into the towing industry and build a thriving business? Tow Power is your comprehensive guide to navigating the complexities of starting, managing, and growing a successful towing business from the ground up. This book is packed with actionable insights, practical advice, and industry secrets that will set you on the path to success. Whether you're a seasoned professional looking to expand your knowledge or a newcomer eager to start your own towing company, Tow Power covers everything you need to know, including: Crafting a Winning Business Plan: Step-by-step guidance on creating a plan that sets the foundation for your success. Navigating Legal and Regulatory Requirements: Understand the licenses, permits, and insurance you need to operate legally and safely. Purchasing the Right Equipment: Learn how to invest wisely in tow trucks and other essential equipment. Marketing Your Services: Proven strategies to attract customers and build a strong brand in a competitive market. Managing Operations and Finances: Tips on streamlining daily operations, managing cash flow, and ensuring profitability. Overcoming Challenges: Real-world solutions to common obstacles faced by towing business owners. With Tow Power, you’ll gain the confidence and knowledge to launch your towing business, overcome challenges, and drive your way to long-term success. If you’re serious about starting a towing business that stands out in the market, this is the guide you’ve been waiting for.
With their classic barns and fences, American small farms, and the buildings that support these farms, serve a much-needed purpose as much today as then have in the past. Even with the advent of new technology frequently used on farms, these buildings have changed relatively little and are still used to house the animals that so many small farm owners work with and the feed, supplies, and equipment needed to maintain those animals. Every well-meaning farmer or property owner with livestock, small animals, or farming equipment has need of a barn or a series of outbuildings. Unfortunately, many farmers now rely on expensive contractors and construction companies to do a job many farmers traditionally undertook themselves. Knowing how to build these structures is not only a lost American art form, it is also a skill that can save you thousands of dollars. This book has been designed to ensure everyone who has ever thought of building their own barns, outbuildings, or animal pens knows exactly what is entailed-from inception of the design to the final construction stages. You will learn exactly what you need to start building outbuildings, barns, farming equipment, and farm supplies. For each of the structures showed within this book, you will learn the required dimensions and extra space you might not have previously considered, including space for your motorized Machinery, a workshop for maintaining your equipment, and loft space for hay bales, feed, and farming equipment. Regardless of what you need for your small farm or property, you will have a complete list of detailed building design plans. You will learn which building materials are best for creating your needed items as well as the best designs and methods of buildings. The companion CD-ROM contains design plans in PDF format for all the structures shown in the book plus bonus plans. Each design plan offers detailed instructions, supply lists, and diagrams. This book offers plans for building barns, storage structures, animal pens, storage sheds, and greenhouses. It also offers plans for building gates, fences, wagons, farm equipment, and other structures and equipment necessary for the success of your small farm. If you are looking to save thousands of dollars by building your own farm structures and equipment; this book will walk you through every step of the design, preparation, and construction process, ensuring success and capturing the lost art of small farm self-sufficiency.
A typical workshop doesn’t always sound intriguing — in fact, it’s something most people try to avoid attending. Still, seminars are held each year in many fields and industries, and usually none are alike. While thousands of executives, employees, and other professionals dread hours of lectures and preaching that the average conference involve, the one you’re planning doesn’t have to be the norm. The Complete Guide to Running Successful Workshops & Seminarsis your complete guide to putting together an effective conference that is sure to be a hitfrom start to finish, regardless of your field and audience. In this new book, you will learn the ins and outs of planning a workshop,from general decisions about how long the event will last to the minutedetails such as where each person will check in and sit. This completeguide will teach you how to effectively target and communicate withyour audience so you can give your attendees the information they weremissing. You will learn about the basics of leading a training program,such as what characteristics you should portray to show your authorityand credibility, as well as the general structural elements of a workshop,seminar, and conference. This comprehensive book will help you define thereason why you are holding a workshop, and will teach you to succinctlycreate an objective for your participants so that you are destined forsuccess. You will even learn how to evaluate and measure your successduring and after the event to prove your true effectiveness and determineyour program’s strengths and weaknesses. Filled with information abouthow to build a budget, planning, scheduling and get funding for yourworkshop, this book addresses the financial aspect of holding an hour, day,or weekend workshop so that you can adequately allocate your money.This comprehensive guide has it all — and will teach you everything youneed to know to plan, promote, and present a conference.
Success is not a matter of good fortune or an accident of birth. Itis a matter of decision, commitment, planning, preparation,execution, and recommitment. Nido Qubein's six-step program forpersonal and professional achievement will help you make the mostof your potential. With Qubein's blueprint, you'll be able toidentify your unique traits and talents, develop realistic goals,and create powerful action plans to make your dreams areality. "This is the best step-by-step, definitive work on authenticachievement in this decade. It's a life-building guide that is bothtimeless and timely." --Denis Waitley "This is a very special book that will guide you into a futurefilled with pride, joy, and satisfaction. It's terrific!" --OgMandino. "In this book, Nido gives you valuable and empowering steps to findyour path to happiness, success, and the fulfillment of yourdreams." --Les Brown. "My friend and colleague, Nido Qubein, has discovered that lifereally does work best when it's lived from the inside out, and nowhe tells us how to do it. You'll enjoy this book, again and again."--Norman Vincent Peale