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The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
This title explores the issue of innovation engineering, a feature that is essential to the continuation of growth and development in the commercial world. Discussion is divided into three parts: Part I covers the historical basis of innovation, noting that diversity rests upon a duality between concepts in theory and applications put into practice, as well as discussing how innovation has resulted from the interaction of numerous factors, be they societal, human, managerial, organization or technological. Part II focuses on practical applications – the technologies, tools and methods employed in putting theoretical innovation into practice – while Part III looks at what factors underpin success, discussing the social and psychological aspects involved in successful innovation engineering. Consideration is also given to recent developments and systems which will assist in ensuring the continuation of this process in the future.
The present volume assembles essays from a broad cultural and professional spectrum around the question of European cultural identity. The heterogeneity of the contributors -- their differing points of departure and methods -- attests to a tension in intellectual communities which today is more intense than ever. Europe's identity crisis is not merely an empirical matter. It reflects a far deeper, and far older, discursive crisis. The mandate of Europe's traditional intellectual institutions to preserve and police their own cultural heritage has proved incapable of evolving in a manner sufficient to account for the mutation in its object: European culture. It is not merely that Europe's identity, like any identity in the flux of history, has changed. Rather, the notion of identity, the very basis of any questions of who we are, where we are going, and the appropriate political forms and social institutions for further existence, all rely on a logic of identity which has, at best, become extremely problematic. It is this problematization which provides the common thread unifying the following essays. Each contributor, in his/her own way and with respect to his/her own research object, confronts the adequacy of the concept of cultural identity. The hidden presuppositions of this concept are indeed remarkable, and the logic of cultural identity prescribes that they remain undisclosed.
A multi-disciplinary approach to the debate on the future of work. It looks at how the European institutions, and the Commission in particular, could perform a very useful function by providing the framework for debate and by creating the conditions for progress.
This collection of essays focuses on the changing role of firms and states in shaping international competition. The way in which industry responds to this situation by forming strategic alliances both within industrial sectors and across national borders is examined.
This book explains why it is possible, in terms of economic theory, and feasible, from the perspective of accounting practices, to implement new human capital information and decision-making systems.