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Since the first edition of LinkedIn in One Hour for Lawyers was published, LinkedIn has added almost 100 million users, and more and more lawyers are using the platform on a regular basis. Now, this bestselling ABA book has been fully revised and updated to reflect significant changes to LinkedIn's layout and functionality made through 2013. LinkedIn in One Hour for Lawyers, Second Edition, will help lawyers make the most of their online professional networking.
Make LinkedIn Work for You isn't just a "how to" on using LinkedIn; it delves deeper into creating a strategic approach to your use of LinkedIn based on who you are, where you are in your career, and what you want to accomplish on LinkedIn, and prompts you to ask questions like: -What are you "hiring" LinkedIn to do for you?-How do you make yourself "discoverable" within your network?-How do you bring the real world into LinkedIn and LinkedIn into the real world?-How do you want to communicate with your network?The book focuses on the three parts of your LinkedIn presence that you must understand well: Profiles, Connections, and Participation. We have long called these the essential building blocks of LinkedIn. In many ways, the three blocks notion is our fundamental insight in this book. If you understand and get these blocks right, you will "get" LinkedIn and should find it a valuable use of your time.Table of ContentsPART I: Getting Started1. Setting Up A New Account Or Reviving Your Existing Account.2. Using Linkedin On Your Mobile Devices3. Optimizing Your Settings4. Developing Your Linkedin Strategy5. The Three Building Blocks Of Linkedin: Profile, Connections And ParticipationPART II: Profile6. Your Basic Profile7. Going Further With Your Profile8. Advanced And Power User Tips: Profile9. Profile Frequently Asked QuestionsPART III: Connections10. Getting Started With Connections11. Making Even More Connections12. Using Linkedin Search Tools13. Advanced And Power User Tips: Connections14. Frequently Asked Questions: ConnectionsPART IV: PARTICIPATION15. Participating On Linkedin: Posts And Groups16. Social Proof: Endorsements And Recommendations17. Monitoring And Engaging With Your Network18. Developing A Linkedin Content Strategy19. Advanced And Power User Tips: Participation20. Frequently Asked Questions: ParticipationPART V: Conclusion: Planning Your Linkedin Activity21. A Basic Linkedin Action Plan For EveryonePART VI: Making Linkedin Work For You22. Building Your Personal Brand On Linkedin23. Linkedin For Job Search24. Linkedin For Law Students25. Moving To New Practice Area Or Location26. Using Linkedin As A Business27. Linkedin For Millennials And Others New To The Platform28. Linkedin And Legal Ethics29. Resources
Many lawyers use Facebook(r), the world's most popular social networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their Facebook(r) accounts. With a few simple steps, lawyers can harness Facebook(r) to market their services, grow their practices, and expand their legal network--all by using the same methods they already use to communicate with friends and family. Facebook(r) in One Hour for Lawyers will show any attorney--from Facebook(r) novices to advanced users--how to use this powerful tool for both professional and personal purposes. In just one hour, you will learn to: Set up a Facebook(r) account Optimize privacy and other settings Create a profile and manage your timeline Find, organize, and manage friends Use Facebook(r) search and navigation Participate on Facebook(r) with updates, comments, likes, and timelines Send messages, join groups, and subscribe to feeds Establish a business page Monitor your Facebook(r) network Develop a Facebook(r) strategy to grow your legal network"
More lawyers than ever before are using Twitter to network with colleagues, attract clients, market their law firms, and even read the news. But to the uninitiated, Twitter's short messages, or tweets, can seem like they are written in a foreign language. Twitter in One Hour for Lawyers will demystify one of the most important social-media platforms of our time and teach you to tweet like an expert. In just one hour, you will learn to: -Create a Twitter account and set up your profile -Read tweets and understand Twitter jargon -Write tweets--and send them at the appropriate time -Gain an audience--follow and be followed -Engage with other Twitters users -Integrate Twitter into your firm's marketing plan -Cross-post your tweets with other social media platforms like Facebook and LinkedIn -Understand the relevant ethics, privacy, and security concerns -Get the greatest possible return on your Twitter investment -And much more!
This first-of-its-kind legal guide showcases how to use the latest Web-based and software technologies, such as Web 2.0, Google tools, Microsoft Office, and Acrobat, to work collaboratively and more efficiently on projects with colleagues, clients, co-counsel and even opposing counsel. The book provides a wealth of information useful to lawyers who are just beginning to try collaboration tools, as well as tips and techniques for those lawyers with intermediate and advanced collaboration experience.
A book for mothers everywhere, this collection of interviews with a wide range of parents and practitioners reveals the secrets of being a 'good enough mother': Sherry wants mothers to feel confident and to trust their innate instincts, so often drowned out by culture and society.
"Everyone gets exactly the same 24 hours in every day. If you're struggling, the problem often isn't that you don't have enough time; the problem is that either you aren't managing your activities effectively enough to fit within the time you have available or you aren't using the tools you have as efficiently as possible. This book will help you tackle both"--
The Essential Associate is for young lawyers who aspire to grow, succeed, and advance on a partnership track at a law firm. It addresses the dual imperatives that young lawyers must grapple with: becoming an excellent lawyer and developing a book of business. Building mastery as a lawyer and building a book of business both take a long time. No longer can young lawyers sit back and wait for opportunities. But never before have more tools and resources been available that allow entrepreneurial-minded lawyers to stand out and succeed. From attorney, coach, and legal marketing expert Jay Harrington, The Essential Associate is a step-by-step guide that helps young lawyers, and law students preparing for a career in the law, not just survive, but thrive in today's competitive law firm environment. It includes insights from dozens of successful lawyers at firms across the country, general counsel at Fortune 500 companies, and top consultants to the legal industry. The Essential Associate has been praised by successful lawyers at law firms of all sizes. Foley & Lardner partner William McKenna calls it, "A must-read for every new "Biglaw" associate and, for that matter, young associates at every size firm." McKenna believes that, "If every young associate reads this book within the first six months of beginning practice, and put its lessons to work in their daily practice, their careers will benefit immeasurably." The Essential Associate is an indispensable tool for any young lawyer hoping to achieve success in today's competitive legal marketplace. PRAISE FOR THE ESSENTIAL ASSOCIATE "Jay Harrington's insights on how to become an Essential Associate are spot on. He provides practical advice on what action steps to take to succeed in becoming a valuable team member and a better lawyer." Brian McCarthy, Managing Partner L.A. Office, Skadden, Arps, Slate, Meagher & Flom "Jay has been there, done it, and learned from it. His gift is succinctly communicating his and others' lessons learned. An enjoyable read that will help you succeed." Scott Wolfson, Partner at Wolfson Bolton "The Essential Associate is a must-read for anyone starting a legal career or hoping to take their career to the next level. It's highly practical, and brimming with concrete advice from high-performing law firm partners on the qualities they are looking for in young lawyers. The first step to a successful legal career is graduating from law school. The next is reading The Essential Associate." Felicia Perlman, Partner at Skadden, Arps, Slate, Meagher & Flom "Making the transition from a legal philosopher (law school) to a legal practitioner is the hardest step every lawyer must make. The Essential Associate is a vital resource to facilitate that process." Paul H. Burton, Founder of QuietSpacing, LLC "The Essential Associate combines a wealth of practical insights into a readable story well attributed to interesting historical figures, giants of industry, and hands-on practitioners who have been in the trenches in recent years dealing with a profession that has become a business." William Gilbride, Partner at Abbott Nicholson "If you're a new associate looking for fundamental advice on how to get ahead, The Essential Associate is a great place to start." Keith Lee, Attorney, Author, and Founder of Associate's Mind and LawyerSmack "The Essential Associate is a must read for every new BigLaw associate and, for that matter, young associates at every size firm. It combines clear guidelines and action steps with real-life insights from a wide range of attorneys who have spent years navigating the shoals of legal practice. If every young associate reads this book within the first six months of beginning practice, and put its lessons to work in their daily practice, their careers will benefit immeasurably." William McKenna, Partner at Foley & Lardne
Learn how to optimize your LinkedIn profile so you can impress your network and get found on LinkedIn. This easy to read and fun book walks you through building an impressive LinkedIn profile. Chock full of examples, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is your one stop resource to learn how to optimize your LinkedIn profile so you can look good and get FOUND on LinkedIn.
Lawyers in any size firm can reach a global audience at little to no cost--all because of blogs. An effective blog can help you promote your practice, become more "findable" online, and take charge of how you are perceived by clients, journalists, and anyone who uses the Internet. Blogging in One Hour for Lawyers will show you how to create, maintain, and improve a legal blog--and gain new business opportunities along the way.