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With a background in brand marketing at Disney and a love for all things technology, Josh Ochs advises some of the world's best brands on how they can use social media to find new customers, nurture existing relationships and tie each campaign back to the bottom line. As the grassroots founder of MediaLeaders, the direct response team that manages Facebook, Twitter & LinkedIn for over a dozen brands, Josh is leading the industry with customer centric campaigns that blend traditional sales methods with new technology. Josh outlines many of his counter-intuitive marketing techniques in his latest book: "Light, Bright and Polite: How businesses and professionals can safely and effectively navigate social media." In his book, Josh shares dozens of grassroots techniques he uses to unite thousands of people at his international networking events that bring together professionals in over 15 cities, 4 countries, and 3 languages. He also shows brands how to keep their social media messaging safe by reminding them to always keep it "Light, Bright and Polite."
Here's what you'll learn in this book: Ch 1 How social media can hurt your kid's future Ch 2 Common social media mistakes made Ch 3 What social media posts and strategies impress colleges Ch 4 What social media posts and strategies impress future employers Ch 5 Social networks that help you shine online Ch 6 How and when to privatize your image Ch 7 How to talk to your kids Ch 8 How to make a plan together Ch 9 Case studies from successful students making a difference Over the past several years, I have had the great opportunity to work with some of the world's best brands. My staff and I developed and implemented techniques to help these companies shine online. And they have! By employing a few social media strategies, these great companies are finding the customers they want and deserve. It quickly came to my attention that my techniques would be valuable to families who are preparing their kids for college. Many kids have no idea how their digital footprint might be viewed by others and how others' perceptions can hold them back. During a 2013 Kaplan telephone questionnaire, 31% of college admissions officers said that they did visit applicants Facebook and other social media pages to gain more information on the student. 30% said that they had encountered information on social media that had a negative influence on an applicant's chance of being accepted. This goes to show that anything we put online, no matter how long ago, can be brought up on the first page of Google results and we need to be vigilant on what we allow others to see.1 In this book, you will receive the same strategies I've used to help many successful companies, but tailored to students and future leaders, to help them impress colleges and future employers. As I've traveled the country for the past year and spoken to over 20,000 students, the feedback has been clear: these methods work, helping kids convey their best selves online. These methods employed keep their online images and communications Light, Bright and Polite(r), which allows colleges and employers find the best people to represent their campus upon graduation. Your kid can be among them. It's a competitive market out there, so let's not be disqualified from something to which you're aspiring without ever having a real chance at interviewing for the opportunity! It is never too early to start planning ahead. Your kids may not be thinking about it, but certainly you understand from experience that what you do now can have lasting effects. At the very least, what you do now lays the foundation for the habits that you will have years from now. Even if your children are not on social media yet, their reputation online starts as soon as their friends are online and posting photos of them, tagging them. So, there's a lot to consider! Since parents have limited time, this book isn't designed to teach everything about social media. I'm not here to give you a list of 100 things not to do on social media. Instead, my goal is to have students and parents skim through this book and be able to pick up one or two helpful tips that can make all the difference. What accomplishments does your kid want to have in the next five years? Getting into college Full ride scholarship Varsity sports team Study abroad opportunity Leadership award Community service Getting into a prestigious private high school Getting the perfect internship that launches their career If any of these apply, then you need to pay attention to all of the messages that your child sends out on social media. There's a good chance that 50% of their tweets might not be helping them to reach their goals. They need to be vigilant. Josh Ochs @JoshOchs"
In book four of the award-winning Austin Family Chronicles young adult series from Madeleine L’Engle, author of A Wrinkle in Time, Vicky Austin experiences the difficulties and joys of growing up. "This wasn't the first time that I'd come close to death, but it was the first time I'd been involved in this part of it, this strange, terrible saying goodbye to someone you've loved." These are Vicky Austin's thoughts as she stands near Commander Rodney's grave while her grandfather, who himself is dying of cancer, recites the funeral service. Watching his condition deteriorate over that long summer is almost more than she can bear. Then, in the midst of her struggle, she finds herself the center of attention for three young men. Leo, Commander Rodney's son, turns to her as an old friend seeking comfort but longing for romance. Zachary, whose attempted suicide inadvertently caused Commander Rodney's death, sees her as the one sane and normal person who can give some meaning to his life. And Adam, a serious young student working at the nearby marine-biology station, discovers Vicky, his friend's little sister, incipient telepathic powers that can help him with his experiments in dolphin communications. Vicky finds solace and brief moments of peace in her poetry, but life goes on around her, and the strain intensifies as she confronts matters of love and of death, of dependence and of responsibility, universal concerns that we all must face. The inevitable crisis comes and Vicky must rely on openness, sensitivity, and the love of others to overcome her private grief. Once again, Madeleine L'Engle has written a story that revels in the drama of vividly portrayed characters and events of the spiritual and moral dimensions of common human experiences. A Ring of Endless Light is a 1981 Newbery Honor Book. Books by Madeleine L'Engle A Wrinkle in Time Quintet A Wrinkle in Time A Wind in the Door A Swiftly Tilting Planet Many Waters An Acceptable Time A Wrinkle in Time: The Graphic Novel by Madeleine L'Engle; adapted & illustrated by Hope Larson Intergalactic P.S. 3 by Madeleine L'Engle; illustrated by Hope Larson: A standalone story set in the world of A Wrinkle in Time. The Austin Family Chronicles Meet the Austins (Volume 1) The Moon by Night (Volume 2) The Young Unicorns (Volume 3) A Ring of Endless Light (Volume 4) A Newbery Honor book! Troubling a Star (Volume 5) The Polly O'Keefe books The Arm of the Starfish Dragons in the Waters A House Like a Lotus And Both Were Young Camilla The Joys of Love
"Vivid characters, terrifying monsters, and world building as deep and dark as the ocean." --Victoria Aveyard, #1 New York Times bestselling author of Red Queen I am Henrietta Howel. The first female sorcerer in hundreds of years. The prophesied one. Or am I? Henrietta Howel can burst into flames. Forced to reveal her power to save a friend, she's shocked when instead of being executed, she's invited to train as one of Her Majesty's royal sorcerers. Thrust into the glamour of Victorian London, Henrietta is declared the chosen one, the girl who will defeat the Ancients, bloodthirsty demons terrorizing humanity. She also meets her fellow sorcerer trainees, handsome young men eager to test her power and her heart. One will challenge her. One will fight for her. One will betray her. But Henrietta Howel is not the chosen one. As she plays a dangerous game of deception, she discovers that the sorcerers have their own secrets to protect. With battle looming, what does it mean to not be the one? And how much will she risk to save the city—and the one she loves? Exhilarating and gripping, Jessica Cluess's spellbinding fantasy introduces a powerful, unforgettably heroine, and a world filled with magic, romance, and betrayal. Hand to fans of Libba Bray, Sarah J. Maas, and Cassandra Clare. "The magic! The intrigue! The guys! We were sucked into this monster-ridden, alternative England from page one. Henrietta is literally a 'girl on fire' and this team of sorcerers training for battle had a pinch of Potter blended with a drop of [Cassandra Clare's] Infernal Devices." --Justine Magazine "Cluess gamely turns the chosen-one trope upside down in this smashing dark fantasy." --Publishers Weekly, Starred Review "Unputdownable. I loved the monsters, the magic, and the teen warriors who are their world's best hope! Jessica Cluess is an awesome storyteller!" --Tamora Pierce, #1 New York Times bestselling author "A fun, inventive fantasy. I totally have a book crush on Rook." --Sarah Rees Brennan, New York Times bestselling author "Pure enchantment. I love how Cluess turned the 'chosen one' archetype on its head. With the emotional intensity of my favorite fantasy books, this is the kind of story that makes you forget yourself." --Roshani Chokshi, New York Times bestselling author of The Star-Touched Queen "A glorious, fast-paced romp of an adventure. Jessica Cluess has built her story out of my favorite ingredients: sorcery, demons, romance, and danger." --Kelly Link, author of Pretty Monsters
This innovative ESL/EFL textbook helps advanced English language learners develop conversation skills and improve fluency by sharing experiences, reflecting on their lives, and discussing proverbs and quotations. The oral skills English textbook includes 45 thematic chapters, over 1,350 questions, 500 vocabulary words, 250 proverbs and American idioms, and 500 quotations. Designed for both adult education and intensive English language students, the conversations and activities deepen critical thinking skills and develop speaking skills essential to success in community college and university programs. Compelling Conversations has been used in classrooms in over 40 countries, recommended by English Teaching Professional magazine, adopted by conversation clubs and private English tutors, and enjoyed by thousands of English students.
This handy guide has everything you need for quick familiarity with Japanese: useful phrases, pronunciation guide, basic sentence patterns, grammar outline-- PLUS a bilingual dictionary with more than 4000 entries. Don't leave home without it! Key To Pronunciation: simplified spelling takes the mystery out of pronouncing new words, makes it easy to start speaking right away. Basic Sentence Patterns: the "building blocks" for basic statements and questions. Everyday Conversations: situational phrases, questions and answers that travelers are most likely to need. Outline Of Grammar: clear, concise explanations lead to rapid understanding and usability. Bilingual Dictionary: Over 4000 entries cover most frequent words, give helpful information for instant correct usage.
Based on American rather than British English, this is among the first Russian dictionaries revised for the post-Soviet era. Includes new political terminology, new Russian institutions, new countries and republics and new city names. Contains 26,000 entries in the English-Russian section and 40,000 words in the Russian-English section. Irregularities in Russian declensions and conjugations appear at the beginning of each entry.