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Retells, in tall-tale fashion, how Levi Strauss went to California during the Gold Rush, saw the need for a sturdier kind of trouser, and invented jeans.
Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment. As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion. But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated "facts" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation.
How did an immigrant who sold sewing supplies in New York City reinvent himself in the American West by creating the most iconic pair of pants in the world? Find out in this addition to the Who HQ library! As a young working-class German immigrant, Levi Strauss left his family's dry goods business in New York City to journey out west for the California Gold Rush. Only Levi wasn't looking for gold -- he wanted to provide the miners with sturdy clothes to wear while they worked in the dusty river beds. His solution? Blue jeans -- pants made of strong denim fabric -- which have become one of the most beloved and fashionable clothing items in the world. Who Was Levi Strauss? follows the remarkable journey of this American businessman, and takes a look at how one man and a pair of pants changed fashion and the world forever.
In an era of social confusion and visual pandemonium, David Levi Strauss tackles issues of photography and politics in a way that few critics today are courageous enough to attempt. The essays collected in Between the Eyesaddress topics ranging from propaganda and the imagery of dreams, to Sebastião Salgado’s epic social documents and the deeply personal photographic revelations of Francesca Woodman. Other issues broached here include the legitimacy of photographic imagery and the media frenzy surrounding the events of September 11, as well as essays on the work of Ania Bien, Miguel Rio Branco, Alfredo Jaar, Joel-Peter Witkin and others, plus an interview with painter Leon Golub (who worked from photographs). Reviewing the first edition of Between the Eyes, Publisher’s Weeklywrote: “‘Photography and Propaganda,’ a study of the work and deaths in ‘80s Central America of photojournalists Richard Cross and John Hoagland, should be required reading in the age of embeddedness, and ‘Photography and Belief’ is a terrific meditation on truth in the age of digital manipulation.”
Tells the story of Levi Strauss and the evolution of blue jeans. Written in graphic format.
Traces the life of the immigrant Jewish peddler who went on to found Levi Strauss & Co., the world's first and largest manufacturer of denim jeans.
In addresses written for a wide general audience, one of the twentieth century's most prominent thinkers, Claude Lévi-Strauss, here offers the insights of a lifetime on the crucial questions of human existence. Responding to questions as varied as 'Can there be meaning in chaos?', 'What can science learn from myth?' and 'What is structuralism?', Lévi-Strauss presents, in clear, precise language, essential guidance for those who want to learn more about the potential of the human mind.
"A magical masterpiece."—Robert Ardrey. A chronicle of the author's search for a civilization "reduced to its most basic expression."
On Christmas Eve 1951, Santa Claus was hanged and then publicly burned outside of the Cathedral of Dijon in France. That same decade, ethnologists began to study the indigenous cultures of central New Guinea, and found men and women affectionately consuming the flesh of the ones they loved. "Everyone calls what is not their own custom barbarism," said Montaigne. In these essays, Claude Lévi-Strauss shows us behavior that is bizarre, shocking, and even revolting to outsiders but consistent with a people's culture and context. These essays relate meat eating to cannibalism, female circumcision to medically assisted reproduction, and mythic thought to scientific thought. They explore practices of incest and patriarchy, nature worship versus man-made material obsessions, the perceived threat of art in various cultures, and the innovations and limitations of secular thought. Lévi-Strauss measures the short distance between "complex" and "primitive" societies and finds a shared madness in the ways we enact myth, ritual, and custom. Yet he also locates a pure and persistent ethics that connects the center of Western civilization to far-flung societies and forces a reckoning with outmoded ideas of morality and reason.
One of the world’s leading anthropologists assesses the work of the founder of structural anthropology As a young man, Maurice Godelier was Claude Lévi-Strauss’s assistant. Since then, Godelier has drawn on this experience to develop a profound and intimate grasp on the writings of his former teacher, one of the most influential thinkers of the twentieth century. Meticulously researched, Lévi-Strauss: A Critical Study of His Thought will prove indispensable to students of Lévi-Strauss and to structural anthropologists more generally. It is a compelling and comprehensive study destined to become the definitive work on the evolution of Lévi-Strauss’s ideas, at the heart of which lies his analysis of kinship and myth.