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Calling all developers and consultants: build the best SAP CRM system you can with this essential, one-stop guide!
Master the business processes and configuration for SAP Customer Relationship Management! This guide offers the details you need about key SAP CRM functionality and customization. Understand the key SAP CRM business processes and then configure the system for marketing, sales, and service. From master data to middleware to the web UI, get the answers you need to tailor SAP CRM for your own requirements.
Now you can proactively avoid administration problems with CRM Middleware - whether they be performance losses or even complete system freezes - using this comprehensive book, based on the extensive experience of SAP Active Global Support. You'll learn the basics of data processing in the Middleware (input processing, validation, output processing) and get concrete troubleshooting advice. Plus, uncover a vast array of optimization options for all critical parts of the Middleware, as well as practical instruction on how to avoid system freezes and on how to handle those freezes once they've occurred. Based on CRM Release 5.0, this book is also highly useful for those still working with the older Release 4.0. In addition, wherever possible, the authors also provide you with sneak previews of the upcoming release 6.0 as well. Highlights Include: * Input processing and validation * Output processing * BDoc modelling and storage * Groupware integration * Exchanging your own data * Replication & Realignment * XML * Reorganizing the Middleware * Mass changes * Roadmaps for analyzing the Middleware
See how SAP has combined the best parts of SAP ERP and SAP CRM to create service management with SAP S/4HANA! --
In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap. Implementing SAP® CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation. CRM implementations can add significant benefit to the company’s bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships.
Explaining the new SAP S/4HANA architecture and business models for customer management, this book will teach you how lead and opportunity management will help you generate and manage sales and shows how quotes, orders, and service management work. --
Its a fact: companies that lose their customers undivided attention and sight of their customers needs will lose those customers. SAP CRM provides you with the tools you need to attract and retain quality customers. Whether youre new to SAP or need to brush up on SAP CRM, this book will explain the core areas of CRM in an easy-to-understand manner. Youll understand what SAP CRM is, how it can improve your relationship with your customers, and how it can enhance cost effectiveness while improving profitability. Supported by customer case studies and practical insight, youll see the benefits that SAP CRM offers in the real world.
If you're developing ABAP applications, you need CDS expertise. This book is your all-in-one guide, updated for SAP S/4HANA 2023! Start by learning to create and edit CDS views. Walk through CDS syntax and see how to define associations and annotations. Further refine your model by implementing access controls, service bindings, and table functions. Understand the CDS-based virtual data model, and then follow step-by-step instructions to model analytical and transactional applications. From modeling to testing to troubleshooting, this is the only book you need! In this book, you'll learn about: a. Creating Data Models Create data models using CDS! Learn the ins and outs of CDS view syntax, from key fields to joins to data types and beyond. Define associations to establish relationships, use annotations to enrich your logic, implement conditional logic to control access, and more. b. Modeling Applications See how CDS views support a new application architecture. Model analytical applications by defining analytical views and queries; then use CDS for transactional applications based on the ABAP RESTful application programming model. c. Extending, Testing, and Troubleshooting Put the finishing touches on your CDS data models. Extend and enhance CDS views and transactional models, develop automated tests using the test double framework, and troubleshoot common problems. Highlights include: 1) Data modeling 2) Application modeling 3) Associations 4) Annotations 5) Access controls 6) Business services 7) SAP HANA functions 8) Virtual data model 9) Analytical and transactional applications 10) Hierarchies 11) Extensibility 12) Testing and troubleshooting
Implement critical business processes with mySAP Business Suite to integrate key functions that add value to every facet of your organization Key FeaturesLearn master data concepts and UI technologies in SAP systemsExplore key functions of different sales processes, order fulfillment options, transportation planning, logistics execution processes, and customer invoicingConfigure the Order to Cash process in SAP systems and apply it to your business needsBook Description Using different SAP systems in an integrated way to gain maximum benefits while running your business is made possible by this book, which covers how to effectively implement SAP Order to Cash Process with SAP Customer Relationship Management (CRM), SAP Advanced Planning and Optimization (APO), SAP Transportation Management System (TMS), SAP Logistics Execution System (LES), and SAP Enterprise Central Component (ECC). You'll understand the integration of different systems and how to optimize the complete Order to Cash Process with mySAP Business Suite. With the help of this book, you'll learn to implement mySAP Business Suite and understand the shortcomings in your existing SAP ECC environment. As you advance through the chapters, you'll get to grips with master data attributes in different SAP environments and then shift focus to the Order to Cash cycle, including order management in SAP CRM, order fulfillment in SAP APO, transportation planning in SAP TMS, logistics execution in SAP LES, and billing in SAP ECC. By the end of this SAP book, you'll have gained a thorough understanding of how different SAP systems work together with the Order to Cash process. What you will learnDiscover master data in different SAP environmentsFind out how different sales processes, such as quotations, contracts, and order management, work in SAP CRMBecome well-versed with the steps involved in order fulfillment, such as basic and advanced ATP checks in SAP APOGet up and running with transportation requirement and planning and freight settlement with SAP TMSExplore warehouse management with SAP LES to ensure high transparency and predictability of processesUnderstand how to process customer invoicing with SAP ECCWho this book is for This book is for SAP consultants, SME managers, solution architects, and key users of SAP with knowledge of end-to-end business processes. Customers operating SAP CRM, SAP TMS, and SAP APO as part of daily operations will also benefit from this book by understanding the key capabilities and integration touchpoints. Working knowledge of SAP ECC, SAP CRM, SAP APO, SAP TMS, and SAP LES is necessary to get started with this book.