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Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.
When a convicted killer is saved by another man's confession, Amos Decker, now an FBI special task force detective, must find the truth in this "utterly absorbing" #1 New York Times bestseller (Associated Press). Convicted murderer Melvin Mars is counting down the last hours before his execution--for the violent killing of his parents twenty years earlier--when he's granted an unexpected reprieve. Another man has confessed to the crime. Amos Decker, newly hired on an FBI special task force, takes an interest in Mars's case after discovering the striking similarities to his own life: Both men were talented football players with promising careers cut short by tragedy. Both men's families were brutally murdered. And in both cases, another suspect came forward, years after the killing, to confess to the crime. A suspect who may or may not have been telling the truth. The confession has the potential to make Melvin Mars--guilty or not--a free man. Who wants Mars out of prison? And why now? But when a member of Decker's team disappears, it becomes clear that something much larger--and more sinister--than just one convicted criminal's life hangs in the balance. Decker will need all of his extraordinary brainpower to stop an innocent man from being executed.
The New York Times bestselling author pairs a woman in search of her family's truth with a hard-hitting professional treasure hunter in this taut and thrilling new book. As an unknown assailant stalks them across the treacherous Superstition Mountains in Arizona, they race to follow their treasure map’s directions to a hidden trove of gold, but will they survive the danger long enough to reach their prize? “The plot’s heart-stopping twists will keep readers breathless until the final page.” – Publishers Weekly When Abigail Holland awakes to the sound of a nighttime intruder in her rambling Denver Victorian, she knows exactly what the black shrouded figure is after—the map she recently inherited from her grandfather. Whoever he is, the man who grapples with her, then escapes, is willing to kill for the location of a treasure King Farrell hunted for more than ten years. The Devil’s Gold has claimed hundreds of lives, and it was her grandfather’s obsession. With a killer pursuing her and her own family not to be trusted, Abby decides to take up the search herself. But she’ll need help to do it, and there’s no one better than renowned explorer and treasure hunter Gage Logan. Despite the instant chemistry between them, Gage is reluctant. Innocent people have been hurt on his watch before. But when Abby shows him a genuine gold ingot she found with the map, his curiosity is piqued. Before long they’re heading into the flash floods and brutal winds of the Superstition Mountains, straight into a passionate entanglement—and the dark heart of danger.
Barbara McQueen recalls life with her famous husband Steve McQueen. The book is a revised edition of her previous volume, Steve McQueen, The Last Mile with corrections and six additional chapters. It also includes a section on the Asbestos Disease Awareness Association, drawing attention to ways to prevent the disease that killed McQueen.
Viewed from a global scale, steady progress has been made in reducing extreme poverty—defined by the $1.25-a-day poverty line—over the past three decades. This success has sparked renewed enthusiasm about the possibility of eradicating extreme poverty within a generation. However, progress is expected to become more difficult, and slower, over time. This book will examine three central changes that need to be overcome in traveling the last mile: breaking cycles of conflict, supporting inclusive growth, and managing shocks and risks. By uncovering new evidence and identifying new ideas and solutions for spurring peace, jobs, and resilience in poor countries, The Last Mile in Ending Extreme Poverty will outline an agenda to inform poverty reduction strategies for governments, donors, charities, and foundations around the world. Contents Part I: Peace: Breaking the Cycle of Conflict External finance for state and peace building, Marcus Manuel and Alistair McKechnie, Overseas Development Institute Reforming international cooperation to improve the sustainability of peace, Bruce Jones, Brookings and New York University Bridging state and local communities through livelihood improvements, Ryutaro Murotani, JICA, and Yoichi Mine, JICA-RI and Doshisha University Postconflict trajectories and the potential for poverty reduction, Gary Milante, SIPRI Part II: Jobs: Supporting Inclusive Growth Structural change and Africa's poverty puzzle, John Page, Brookings Public goods for private jobs: lessons from the Pacific, Shane Evans, Michael Carnahan and Alice Steele, Department of Foreign Affairs and Trade, Government of Australia Strategies for inclusive development in agrarian Sub-Saharan countries, Akio Hosono, JICA-RI The role of agriculture in poverty reduction, John McArthur, Brookings, UN Foundation, and Fung Global Institute
During his lifetime, Steve McQueen embodied the rebel image. Rough around the edges, driven with a passion not found in ordinary men, he was at once a loner and a leader. When McQueen arrived in Hollywood, even the biggest names had to learn fast that McQueen s hard edge was no mere act, and before long then troubled street kid from Indianapolis was among the highest-paid movie stars in the world. The man many called crazy , who raced motorcycles and lived every day as if it were his last, was also deeply respected by his fellow artists. Edward G. Robinson, Paul Newman and Dustin Hoffman, among others, ranked him among the best actors in film history. Steve McQueen was an original and a natural. Steve McQueen: Portrait of an American Rebel chronicles the life and times of a man whose power both on- and off-camera is legendary. From the list of his female friends to the love of his life, actress Ali McGraw, McQueen seemed to have it all. Marshall Terrill relates vivid, first-hand acco
Katie Ashley, the New York Times bestselling author of Redemption Road and Vicious Cycle, returns to the dangerous and seductive world of the Hells Raiders motorcycle club…. After her father was murdered in the line of duty, ATF agent Samantha Vargas is determined to take down the scumbags of the drug trade. When her partner takes on a case to infiltrate the Hells Raiders MC, Samantha agrees to go undercover as his old lady but is surprised to find herself drawn to the very man she is investigating. Benjamin “Bishop” Malloy has worked hard to carve a place for himself both in and out of the MC world. Working days as a mechanic, he spends his nights rebuilding motorcycles with the hope of one day owning his own shop. After taking one of the club’s new hang-arounds under his wing, Bishop is conflicted over his growing attraction for the man’s girlfriend. Even though she’s determined to bring down the Raiders, Samantha discovers their world isn’t as black-and-white as she thought. And as the stakes grow higher, she’s in danger of losing more than her heart.
The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.
Broadband Last Mile: Access Technologies for Multimedia Communications provides in-depth treatments of access technologies and the applications that rely upon them or support them. It examines innovations and enhancements along multiple dimensions in access, with the overarching goal of ensuring that the last mile is not the weak link in the broadband chain. Written by experts from the academic and commercial segments of the field, the book's self-contained sections address topics related to the disciplines of communications, networking, computing, and signal processing. The core of this treatment contains contemporary reviews of broadband pipes in the classes of copper, cable, fiber, wireless, and satellite. It emphasizes the coexistence of these classes within a network, the importance of optical communications for unprecedented bandwidth, and the flexibility and mobility provided by wireless. The book also includes perspective on the increasingly important topic of network management, providing insights that are true regardless of the nature of the pipe. The text concludes with a discussion of newly emerging applications and broadband services. This book offers an all-in-one treatment of the physical pipes and network architectures that make rich and increasingly personalized applications possible. It serves as a valuable resource for researchers and practitioners working in the increasingly pervasive field of broadband.
New York Times bestselling author Kat Martin channels Indiana Jones in her breathtyaking new romantic thriller, as a treasure hunter and a woman searching for her family's truth race an unknown assailant across Arizona's treacherous Superstition Mountains... When Abigail Holland awakes to the sound of a nighttime intruder in her rambling Denver Victorian, she knows exactly what the black shrouded figure is after—the map she recently inherited from her grandfather. Whoever he is, the man who grapples with her, then escapes, is willing to kill for the location of a treasure King Farrell hunted for more than ten years. The Devil’s Gold has claimed hundreds of lives, and it was her grandfather’s obsession. With a killer pursuing her and her own family not to be trusted, Abby decides to take up the search herself. But she’ll need help to do it, and there’s no one better than renowned explorer and treasure hunter Gage Logan. Despite the instant chemistry between them, Gage is reluctant. Innocent people have been hurt on his watch before. But when Abby shows him a genuine gold ingot she found with the map, his curiosity is piqued. Before long they’re heading into the flash floods and brutal winds of the Superstition Mountains, straight into a passionate entanglement—and the dark heart of danger.