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This book is a near facsimile of the one-off, leather-bound ?sketchbook? that Lance Wyman made to catalogue his design process for the creation of a logo and graphic identity for the 1976 USA Bicentennial celebrations to mark the creation of the USA as an independent republic.0It?s a record of the creative process that Wyman went through to arrive at a refined and workable solution. It?s rare for designers to reveal so much of their inner workings, and even rarer for it to be documented with this degree of thoroughness. But Lance Wyman is no ordinary designer.0The work was done in Mexico in 1970 ? Wyman had gone there to design the graphics for the Mexico 68 Olympics. But in 1971 he returned to the USA, and to a design scene that was markedly different from the one he had left. For a start, he had acquired a stellar reputation. 0In an opening interview with Adrian Shaunghnessy, Wyman explains the genesis of the project, the reasons why it was never implemented and discusses the importance of process in any designer?s work.
This book explores influential designers’ sketchbooks as a truer reflection of a designer’s thought processes, preoccupations, and problem-solving strategies than can be had by simply viewing finished projects. Highly personal and idiosyncratic, sketchbooks offer an arena for unstructured exploration, a space free from all budgetary and client constraints. Visually arresting objects in their own right, this book aims to elevate sketches from mere ephemera to important documents where the reader can glean valuable insight into the creative process, and apply it to their own practices. Featured designers include Ralph Caplan, Nigel Holmes, Chris Bigg, Eva Jiricna, Jason Munn, Gary Baseman, Marian Bantjes, and many others.
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
"The majority of the work shown in this book comes from the years 1973 through to 1982. As Lance Wyman explains elsewhere in these pages, he only started to seriously 'log' his daily output when he returned from Mexico to New York in 1973. However, prior to this date, he maintained his diaries on an occasional basis. Pages from his pre-73 diaries are included in this section."--[chapter 1].
Nothing about Dutch graphic design duo Mevis & van Deursen conforms to type. Praised for their innovative but clear presentation, they have designed everything from artist's books for Gabriel Orozco and Rineke Dijkstra to an official government stamp commemorating the marriage of Dutch Crown Prince Willem-Alexander, based on the number two, since the wedding date was 02-02-02. This book represents a range of work from the past 15 years, mostly books but also posters and smaller pieces. However, the artists have chosen not simply to present the work again but to make it new through collage and reinterpretative interplay, thus "recycling" their innovative design.
The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.
In the wake of its early twentieth-century civil wars, Mexico strove to present itself to the world as unified and prosperous. The preparation in Mexico City for the 1968 Summer Olympics was arguably the most ambitious of a sequence of design projects that aimed to signal Mexico's arrival in the developed world. In Spectacular Mexico, Luis M. Castañeda demonstrates how these projects were used to create a spectacle of social harmony and ultimately to guide the nation's capital into becoming the powerful megacity we know today. Not only the first Latin American country to host the Olympics, but also the first Spanish-speaking country, Mexico's architectural transformation was put on international display. From traveling exhibitions of indigenous archaeological artifacts to the construction of the Mexico City subway, Spectacular Mexico details how these key projects placed the nation on the stage of global capitalism and revamped its status as a modernized country. Surveying works of major architects such as Félix Candela, Pedro Ramírez Vázquez, Ricardo Legorreta, and graphic designer Lance Wyman, Castañeda illustrates the use of architecture and design as instruments of propaganda and nation branding. Forming a kind of "image economy," Mexico's architectural projects and artifacts were at the heart of the nation's economic growth and cultivated a new mass audience at an international level. Through an examination of one of the most important cosmopolitan moments in Mexico's history, Spectacular Mexico positions architecture as central to the negotiation of social, economic, and political relations.
Publisher Description
A vivid reconstruction of designer Massimo Vignelli's attempt to present the complexities of the New York subway in a clear and modern form.