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This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
The result of half a century of research and experimentation in economics and management, this Treatise is intended for management practitioners. Socio-economic management (SEAM) makes the demands of humanism in professional life and sustainable economic prosperity compatible. It is illustrated with numerous cases from 2,150 companies and organizations from a wide variety of sectors and presents observed and measured results. Most of these chapters are written jointly by managers or executives of companies and organizations, and scholars or consultants involved in the pilot actions. This book is the work of 193 authors, from 16 countries and 4 continents, practitioners or academics in management sciences and management. This reflects the diversity of national and sectoral contexts of SEAM applications. Some chapters situate this concept in relation to the major currents of current thought. Each chapter is preceded by abstracts in French, English and Spanish. The prefaces, signed by Herman Aguinis and Rene Ricol, show the scope of socio-economic theory and management beyond the borders of the company. The book illustrates the international influence (48 countries) of the innovative and robust methods created and developed by the ISEOR team. Socio-economic theory constitutes a "breakthrough innovation", both in terms of its conceptual contribution and the practical methods and tools of its applications. This holistic approach touches on the different functions of the company and its multiple problems. It provides a structured change management method, focused on stimulating Human Potential and on self-financing the development of the company or organization, through the periodic recycling of hidden costs.
Les entreprises utilisent trop souvent des recettes clés en main pour améliorer leurs systèmes d’information. Or, ces solutions sont peu efficaces et même contre-productives au regard des vrais enjeux. Cet ouvrage présente les nouvelles stratégies, les business models émergents et les méthodes de management imposés par le défi du numérique. Il crée une dynamique collaborative avec les clients et les fournisseurs et permet d’établir un dialogue constructif entre la direction générale, les acteurs des systèmes d’information et les métiers. Une Carte d’orientation est proposée afin de diagnostiquer la situation entre les processus et les technologies relationnelles de l’organisation. Elle permet l’élaboration d’une Feuille de route indispensable à l’innovation et à la transition vers le numérique. Pour dégager des plans d’action arbitrés et pilotés en commun, il faut pouvoir assurer une véritable « cogouvernance », c’est-à-dire une gouvernance conjointe de l’information, multi-acteurs, multicompétences et multi-domaines qui transforme avec lucidité l’organisation et s’engage avec succès dans l’entreprise numérique. L’auteur Ancien professeur à Supélec, Gérard Balantzian a dirigé l’Institut du Management de l’Information (IMI) de l’UTC pendant plus de 20 ans. Il est aussi un pionnier dans le domaine des schémas directeurs. Expert, formateur et consultant, il intervient auprès des organisations dans le domaine du numérique et de la nouvelle gouvernance de l’information.
In recent years there has been considerable interest in emotional intelligence. Drawing upon a rich theoretical and philosophical tradition, the author explains the concept and process of emotional production and how this works in gratifying, aversive and hierarchical situations as well as irreversible situations and situations of failure and success. This will provide a powerful framework for understanding the importance of emotional logic in relation to decision making and self-management and includes a number of compelling case studies.
The author argues that power in organizations has negative and counter-productive effects: management should be based on self-guidance and maximizing each individual's creative resources. Arguing that mangers should focus on developing efficiency, empathy and imagination, this includes questionnaires so readers can assess their management approach.
TECHNOLOGICAL CHANGES AND HUMAN RESOURCES SET Coordinated by Patrick Gilbert The accelerating pace of technological change (AI, cobots, immersive reality, connected objects, etc.) calls for a profound reexamination of how we conduct business. This requires new ways of thinking, acting, organizing and collaborating in our work. Faced with these challenges, the Human and Social Sciences have a leading role to play, alongside others, in designing, supporting and implementing these digital transformation projects. Their ambition is to participate in the development of innovative and empowering devices, that is to say, systems that are truly at the service of human beings and their activity, that empower these professionals to take action and that also provide occupational health services. This book takes a multidisciplinary look at the challenges of these digital transformations, making use of occupational psychology, ergonomics, sociology of uses, and management sciences. This viewpoint also helps provide epistemological, methodological and empirical insights to better understand and support the changes at work.
The emotional capital (EK), this powerful functionning capital which was missing in economics measurement, is the capital driving heart, mind, soul and behaviours which could changes the world by changing ourselves. It's a three levels economics' concept (micro, meso and macro). Developed by Gendron in the early 2000s, the “Emotional Capital is the stock of the personal and social competencies that is inherent in the person, useful for personal, professional and organizational developments, and participates to social cohesion and has global and personal, economic and social returns”. Activating executive functions, the emotional capital is developed by active positive and collaborative pedagogy (heutagogy) and by practising mindfulness and meditation, bringing back the joy of learning by collaborative and creative learning, re-enchanting teaching. As a means of production, society contribution and personal developments, each additional investment in EK yields additional outputs at the three levels helping at performing better socially, economically and personally. In eudaimonic economics, the EK participates not only to the socio-economic growth but also to the society' cohesion and happiness as environmental concerns, underlying the relevance of education for the social and economic welfare, and the environmental protection. Thus, there is an emergency to invest in Emotional Capital to follow Mandela' mottos, to fulfill Sen's lifetime achievement and development as freedom and feed Gandhi's empowerment and emancipation, to allow a Better World.
Workspace is a unique type of social environment, often situated on the outskirts of urban areas and relegated to property of little real estate value. This work is organized around the major concepts of space psychology and puts forward analysis models furnished by research on workspace. The book will familiarize the general public, students as well as professionals with a new way of comprehending professional organization and experiences. It does not only present American and European research, but is also based on field studies of the author.