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An indispensable guide for companies marketing to four-to twelve-year-olds.
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Will I live with my parents again? Will I stay with my foster parents forever? For children in foster care, the answer to many questions is often "maybe." Maybe Days addresses the questions, feelings, and concerns these children most often face. Honest and reassuring, it also provides basic information that children want and need to know, including the roles of various people in the foster care system and whom to ask for help. An extensive afterword for adults caring for foster children describes the child's experience, underscores the importance of open communication, and outlines a variety of ways to help children adjust to the "maybe days"—and to thrive. From the Note to Foster Parents and Other Adults: The enormity of adjustment that children in foster care are asked to make is hard to over-state. Children in foster care may experience and express a range of feelings, many of which may emerge during the reading of this book. Multiple feelings may occur at the same time and may include: Relief and a sense of safety Happiness and a sense of enjoyment Sadness Anger Fear or worry Confusion Guilt Shame Loneliness Sense of loss ​Some children respond well to verbal discussion about their feelings....Keep in mind that asking questions and encouraging activities can be useful for some children, but it is not always necessary and is never a substitute for simply listening.
Kids should have a ball creating such wonders as an edible ocean or a greenhouse grown in a plastic bag. Among the 78 recipes are instructions for making such revolutionary new artistic mediums as whipped cream finger paint, dryer lint clay, and toothpaste putty. Quite a few of the concoctions are edible while others make great party activities or simple gifts. Illustrations.
Raising Kids with Character shows parents, clinicians, and policy-makers how the love relationship between parents and children is the workshop of the child's maturing personality, connecting everyday moments in family life to the growth of the child's sense of values and meaning. The book explains how children develop into fine, morally strong adults through their identification with loving parents, and combines practical wisdom about ordinary family experiences with an in-depth discussion of emotional development from birth through adulthood. Elizabeth Berger, MD, is a child psychiatrist and nationally acclaimed parenting expert. Her book looks beyond the parent's response to "negative behavior" to understand the meaning of the child's behavior within the growth process, while helping parents gain mastery of their own emotional reactions as a key to assisting this process. Rich vignettes of ordinary families, along with professional case studies of trouble youngsters in therapy, make this intelligent and well-written book the essential tool for parents and others looking not just to "manage" children but to understand and to nurture their spirits.
The essential guide to being smart about money and investing Blue Chip Kids: What Every Child (and Parent) Should Know About Money, Investing, and the Stock Market is a fun and easy-to-understand introduction to the world of money and investing for kids and parents. Frustrated by the lack of entertaining financial teaching materials for his 13-year-old son, this book is the result of a father’s commitment to pass on one of life’s most important skills. Written by David W. Bianchi—an investor and lawyer with an economics degree from Tufts University—this hands-on resource demystifies the basic principles about money matters and shows what it takes to spend, save, and invest wisely. Filled with simple examples and numerous illustrations, this easy-to-read book discusses money and investing in 100 bite-size topics. For every parent who wants their children to develop the skills to invest wisely and become responsible money managers, regular savers, and to earn money while they sleep, this book is a must-have.
You Can Stop Fighting With Your Chidren! Here is the bestselling book that will give you the know–how you need to be more effective with your children and more supportive of yourself. Enthusiastically praised by parents and professionals around the world, the down–to–earth, respectful approach of Faber and Mazlish makes relationships with children of all ages less stressful and more rewarding. Their methods of communication, illustrated with delightful cartoons showing the skills in action, offer innovative ways to solve common problems.
"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.