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Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit.
Harold H. "Dynamite" Payson is a professional boatbuilder who specializes in light plywood construction, though in the past he build traditional plank-on-frame craft. Most of his boats-among them the famed Gloucester Light Dory and the Instant Boat series-are from the board of Philip C. Bolger. Many of the prototypes of Bolger's small boats have been built by Payson as part of their continuing association. Dynamite is a retired lobster fisherman, a saw sharpener, and the proprietor of H.H.Payson & Co., which offers boatbuilding plans for sale to the average boatbuilder. He is the author of Instant Boats, How to Build the Gloucester Light Dory, Go Build Your Own Boat!, Build the New Instant Boats, and a number of magazine articles. He lives and works in South Thomaston, Maine.
How the US can rectify organizational and managerial problems to maximize its military effectiveness.
* "A winner at every level." --Booklist, starred review ofPeak The International Peace Ascent is the brainchild of billionaire Sebastian Plank: Recruit a global team of young climbers and film an inspiring, world-uniting documentary. The adventure begins when fifteen-year-old Peak Marcello and his mountaineer mother are helicoptered to a remote base camp in the Hindu Kush Mountains on the Afghanistan-Pakistan border. When the camp is attacked and his mother taken, Peak has no choice but to track down the perpetrators to try to save her. Fans of the bestsellingPeak will be thrilled with this gripping, high-stakes sequel.
When Ivy Rose returns to her hometown to oversee an estate sale, she soon discovers that her grandmother left behind more than trinkets and photo frames--she provided a path to the truth behind Ivy's adoption. Shocked, Ivy seeks clues to her past, but a key piece to the mystery is missing. Twenty-four years earlier, Harvey James finds an abandoned newborn who gives him a sense of human connection for the first time in his life. His desire to care for the baby runs up against the stark fact that he is homeless. When he becomes entwined with two people seeking to help him find his way, Harvey knows he must keep the baby a secret or risk losing the only person he's ever loved. In this dual-time story from debut novelist Amanda Cox, the truth--both the search for it and the desire to keep it from others--takes center stage as Ivy and Harvey grapple with love, loss, and letting go.
The acclaimed novel of Spain's economic crisis - a timely masterpiece. Under a weak winter sun in small-town Spain, a man discovers a rotting corpse in a marsh. It’s a despairing town filled with half-finished housing developments and unemployment, a place defeated by the burst of the economic bubble. Stuck in the same town is Esteban, his small factory bankrupt, his investments gone, the sole carer to his mute, invalid father. As Esteban’s disappointment and fury lead him to form a dramatic plan to reverse financial ruin, other voices float up from the wreckage. Stories of loss twist together to form a kaleidoscopic image of Spain’s crisis. And the corpse in the marsh is just one. Chirbes’s rhythmic, torrential style creates a Spanish masterpiece for our age.
For the past three-quarters of a century, the United States has led the world in technological innovation and development. The nation now risks falling behind its competitors, principally China. The United States needs to advance a national innovation strategy to ensure it remains the predominant power in a range of emerging technologies. Innovation and National Security: Keeping Our Edge outlines a strategy based on four pillars: restoring federal funding for research and development, attracting and educating a science and technology workforce, supporting technology adoption in the defense sector, and bolstering and scaling technology alliances and ecosystems. Failure could lead to a future in which rivals strengthen their militaries and threaten U.S. security interests, and new innovation centers replace the United States as the source of original ideas and inspiration for the world.
Technology innovations in the U.S. Department of Defense (DoD) have delivered unmatched national security capability for the United States for the greater part of the last seven decades. Federal research and development funding is at the heart of the U.S. high-technology advantage. Continuing to push the technology envelope is central to maintaining U.S. preeminence in military capability. As Secretary of Defense Ashton Carter made clear in his Silicon Valley speech in April 2015, “threats to our security and our country’s technological superiority are proliferating and diversifying.” The U.S. global lead in defense technology is being actively eroded by potential competitors who themselves are pursuing advanced technologies to develop asymmetric capabilities that challenge the U.S. ability to carry out critical missions. This report explores the context of the global innovation environment that is driving the need for DoD to better connect with the global commercial economy. Through an expansive set of interviews with experts, practitioners, and senior officials, the CSIS study team developed a set of recommendations, divided here into two general proposals: (1) encourage better awareness of outside innovation; and (2) enable better access to that outside innovation once it has been identified.
Get ready to stay up all night with three full novels of suspense, intrigue, and action… UNDER DARK SKIES X-Files meets Bones in this 7 book series with more to come! In NightShade nothing is as it seems . . . Strange clues. Strange cases. Stranger investigators. BLUFF CITY BUTCHER A series of seemingly solved murders rips a city apart when the “Butcher” comes back to town. Not only wasn’t he dead, he was hiding a decades old secret… WHO BY WATER Jo Wiley thought she had her life figured out and had made peace with her past when she moved around the world to Slovenia. Only there are more ghosts in Slovenia than in the life she left behind… Buckle up and hang on tight to over 1000 pages of nail-biting, edge-of-your-seat thrill rides.