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In this title, unwrap the life of talented Coca-Cola Inventor John Pemberton! Readers will enjoy getting the scoop on this Food Dude, beginning with his childhood in Georgia. Students can follow Pemberton's success story from his early days in the Confederate Army to his work in medicine after the Civil War and his invention of Coca-Cola. Pemberton's family life and the sale of his secret recipe are also highlighted. Engaging text familiarizes readers with topics of interest, including the state of Coca-Cola in the world today. An entertaining sidebar, a helpful timeline, a glossary, and an index supplement the historical and color photos showcased in this inspiring biography. Aligned to Common Core standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
New York Times Bestseller * Soon to be a TV series starring Dan Aykroyd “There aren't many books this entertaining that also provide a cogent crash course in ancient, classical and modern history.” -Los Angeles Times Beer, wine, spirits, coffee, tea, and Coca-Cola: In Tom Standage's deft, innovative account of world history, these six beverages turn out to be much more than just ways to quench thirst. They also represent six eras that span the course of civilization-from the adoption of agriculture, to the birth of cities, to the advent of globalization. A History of the World in 6 Glasses tells the story of humanity from the Stone Age to the twenty-first century through each epoch's signature refreshment. As Standage persuasively argues, each drink is in fact a kind of technology, advancing culture and catalyzing the intricate interplay of different societies. After reading this enlightening book, you may never look at your favorite drink in quite the same way again.
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
An illustrated history of the Coca-Cola soft drink company.
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Presents reproducible cross-curricular activities for grades four through eight on historic and modern inventions and inventors, and includes ideas for student inventions.
In this title, unwrap the life of talented Pepsi-Cola inventor Caleb Davis Bradham! Readers will enjoy getting the scoop on this Food Dude, beginning with his childhood in North Carolina. Students can follow Bradham's success story from his early days as a pharmacist to his introduction of Pepsi at his drugstore soda fountain. Bradham's family, education, and later years are also highlighted. Engaging text familiarizes readers with topics of interest including Bradham's sale of his secret formula to the state of Pepsi in the business world today. An entertaining sidebar, a helpful timeline, a glossary, and an index supplement the historical and color photos showcased in this inspiring biography. Aligned to Common Core standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
Illuminating a hidden and fascinating chapter in the history of globalization, Paul Gootenberg chronicles the rise of one of the most spectacular and now illegal Latin American exports: cocaine. Gootenberg traces cocaine's history from its origins as a medical commodity in the nineteenth century to its repression during the early twentieth century and its dramatic reemergence as an illicit good after World War II. Connecting the story of the drug's transformations is a host of people, products, and processes: Sigmund Freud, Coca-Cola, and Pablo Escobar all make appearances, exemplifying the global influences that have shaped the history of cocaine. But Gootenberg decenters the familiar story to uncover the roles played by hitherto obscure but vital Andean actors as well--for example, the Peruvian pharmacist who developed the techniques for refining cocaine on an industrial scale and the creators of the original drug-smuggling networks that decades later would be taken over by Colombian traffickers. Andean Cocaine proves indispensable to understanding one of the most vexing social dilemmas of the late twentieth-century Americas: the American cocaine epidemic of the 1980s and, in its wake, the seemingly endless U.S. drug war in the Andes.
"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--
You may think you know the South for its food, its people, its past, and its stories, but if there’s one thing that’s certain, it’s that the region tells far more than one tale. It is ever-evolving, open to interpretation, steeped in history and tradition, yet defined differently based on who you ask. This Is My South inspires the reader to explore the Southern States––Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia––like never before. No other guide pulls together these states into one book in quite this way with a fresh perspective on can’t-miss landmarks, off the beaten path gems, tours for every interest, unique places to sleep, and classic restaurants. So come see for yourself and create your own experiences along the way!