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When Jean Genet, the enfant terrible of the French theater, died on April 15, 1986, he left a rich and controversial literary legacy. Genet, a homosexual and ex-convict, wrote about events and in a language that could ruffle the complacency of the most sophisticated reader. His work can be seen as a struggle of the social outcast to be heard from beyond the borders of the dominant, heterosexual culture. This challenging book tracks the effects of this struggle in Genet's novels, plays, film, and political essays by means of a general semiotics of performance. By staging a dialogue between Genet and writers such as Derrida, Bakhtin, Metz, Ricoeur, and Benveniste, Laura Oswald pursues the question of performance in the form of a debate rather than that of a closed theoretical system. Her approach puts into play relations between semiotics and philosophy and provides a means of understanding the relationship between Genet's poetics and his radical politics. By focusing on the role of the double in Genet's literary imagination and by reading Genet with his "others" in the realm of theory, Oswald comes to grips with the overriding concerns of a man whose life in literature was never very far from his life as prisoner, as outcast, as self-proclaimed exile
"In this book, Gene A. Plunka argues that the most important single element that solidifies all of Genet's work is the concept of metamorphosis. Genet's plays and prose demonstrate the transition from game playing to the establishment of one's identity through a state of risk taking that develops from solitude. However, risk taking per se is not as important as the rite of passage. Anthropologist Victor Turner's work in ethnography is used as a focal point for the examination of rites of passage in Genet's dramas." "Rejecting society, Genet has allied himself with peripheral groups, marginal men, and outcasts--scapegoats who lack power in society. Much of their effort is spent in revolt or direct opposition in mainstream society that sees them as objects to be abused. As an outcast or marginal man, Genet solved his problem of identity through artistic creation and metamorphosis. Likewise, Genet's protagonists are outcasts searching for positive value in a society over which they have no control; they always appear to be the victims or scapegoats. As outcasts, Genet's protagonists establish their identities by first willing their actions and being proud to do so." "Unfortunately, man's sense of Being is constantly undermined by society and the way individuals react to roles, norms, and values. Roles are the products of carefully defined and codified years of positively sanctioned institutional behavior. According to Genet, role playing limits individual freedom, stifles creativity, and impedes differentiation. Genet equates role playing with stagnant bourgeois society that imitates rather than invents; the latter is a word Genet often uses to urge his protagonists into a state of productive metamorphosis. Imitation versus invention is the underlying dialectic between bourgeois society and outcasts that is omnipresent in virtually all of Genet's works." "Faced with rejection, poverty, oppression, and degradation, Genet's outcasts often escape their horrible predicaments by living in a world of illusion that consists of ceremony, game playing, narcissism, sexual and secret rites, or political charades. Like children, Genet's ostracized individuals play games to imitate a world that they can not enter. Essentially, the play acting becomes catharsis for an oppressed group that is otherwise confined to the lower stratum of society." "Role players and outcasts who try to find an identity through cathartic game playing never realize their potential in Genet's world. Instead, Genet is interested in outcasts who immerse themselves in solitude and create their own sense of dignity free from external control. Most important, these isolated individuals may initially play games, yet they ultimately experience metamorphosis from a world of rites, charades, and rituals to a type of "sainthood" where dignity and nobility reign. The apotheosis is achieved through a distinct act of conscious revolt designed to condemn the risk taker to a degraded life of solitude totally distinct from society's norms and values." --Book Jacket.
This is the first book to explore the broad political significance of Genet's performance practice by focusing on his radical experiments, polemical subjects and formal innovations in theatre, film and dance. Its new approach brings together the diverse aspects of Genet's work through essays by international scholars and interviews.
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the key principles and methods of applied semiotics, it introduces the basics of branding, strategic decision-making, and cross-cultural marketing management. Through practical exercises, examples, extended team projects, and evaluation criteria, this book guides students through the application of learning to all phases of semiotics-based projects for communications, brand equity management, design strategy, new product development, and public policy management. In addition to tools for sorting data and mapping cultural dimensions of a market, it includes useful interview protocols for use in focus groups, in-depth interviews, and ethnographic studies, as well as expert case studies that will enable readers to apply semiotics to consumer research.
"The book... succeeds at refining elements in the problem that semiotics and theater represent to and for one another." -- Choice "The Semiotics of Performance surprisingly retains its revelatory freshness, and actually opens up areas of reseach that could very well supply new incentives for further probing into what semiotics can offer to the study of theatre." -- Theatre Survey
Updated and enlarged, this groundbreaking collection surveys the major critical currents and approaches in drama, theater, and performance
This accessible Introduction provides an in-depth overview of absurdism and its key figures in theatre and literature, from Samuel Beckett and Harold Pinter to Tom Stoppard. Essential reading for students, this book provides the necessary tools to develop the study of some of the twentieth century's most influential works.
During the last eighteen years of his life (1968-86), Jean Genet was preoccupied with the struggles of the disenfranchised and displaced: among them, the Black Panthers, the Baader-Meinhof, and the Palestinians. Hadrien Laroche's book is a careful...
Proposes that consumers shop for brand meanings, not just goods and services. Brands offer consumers intagible benefits such as symbolic relationship, a vicarious experience, and even a sense of identity. This semiotic dimension of brands, has more that academic interest for firms, since the breadth and depth of the meanings consumers associate with the brand name and logo have measurable impact on the firm's financial performance.
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.