Download Free Its Not Rocket Surgery Book in PDF and EPUB Free Download. You can read online Its Not Rocket Surgery and write the review.

It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Most amateur astronomers – and many of those with similar interests but who are not currently practising observers – have only a sketchy understanding of space flight. This book provides an introduction to its mechanics. The beauty of this book, written by an engineer who is also an accomplished science writer, is that it covers the subject comprehensively, and yet is almost entirely descriptive and non-mathematical. It deals with all aspects of space flight, from how to leave the Earth (including the design of the rocket, mission planning, navigation and communication), to life in space and the effects of weightlessness. The book also includes sections describing how an amateur can track satellites and understand their orbital parameters.
Finally - a book that focuses on the practicalities and common sense of taking care of customers, measuring their experiences, and taking tactical actions to improve. This is a book about the tactics and execution of customer service, rather than strategy and academics. Why? Because more companies are failing due to poor execution, than are failing due to poor strategy. This book makes it basic - Execute, Measure, Improve!
MR is a powerful modality. At its most advanced, it can be used not just to image anatomy and pathology, but to investigate organ function, to probe in vivo chemistry, and even to visualise the brain thinking. However, clinicians, technologists and scientists struggle with the study of the subject. The result is sometimes an obscurity of understanding, or a dilution of scientific truth, resulting in misconceptions. This is why MRI from Picture to Proton has achieved its reputation for practical clarity. MR is introduced as a tool, with coverage starting from the images, equipment and scanning protocols and traced back towards the underlying physics theory. With new content on quantitative MRI, MR safety, multi-band excitation, Dixon imaging, MR elastography and advanced pulse sequences, and with additional supportive materials available on the book's website, this new edition is completely revised and updated to reflect the best use of modern MR technology.
Whether you are in your first sales position or your fortieth, this book will help you. If you catch just ONE thing that you can add to your repertoire that leads to a deal, then reading this will have been worth your time. I fully believe that none of us are as smart as all of us, and sometimes, hearing information in a new way can inspire a change or light a fire of momentum that will carry you to new places. As you read this book, you may ask yourself, "Is it really that simple?" The answer will be a loud & resounding, "Yes!" Humans have a tendency to over-complicate the mess out of nearly everything we do. We use nine words when five will do. We feel better to "think about it" when it's time for a new item to buy than to just act upon it, even though our mind was made up before we even got to the store. We research, then research, and research some more. I once had a client meeting with a lady on a health insurance plan, and she had almost filled a composition notebook with graphs, charts, and numbers. She was cross-referencing carriers, deductibles, copays, and premiums. In three questions, I was able to show her the EXACT plan she needed. But she spent who knows how many hours writing this all out. The purpose of me writing this book is to give sales pros of all walks of life simple action items that can be done by anyone that will make an impact on growing their business. Whether you are a fantastic relationship builder that grows a book of residual clients, or you are in a transactional business model that is mostly single item sales, this book will give you pieces to add to your sales arsenal that can be implemented immediately.
Katrina Firlik is a neurosurgeon, one of only two hundred or so women among the alpha males who dominate this high-pressure, high-prestige medical specialty. She is also a superbly gifted writer–witty, insightful, at once deeply humane and refreshingly wry. In Another Day in the Frontal Lobe, Dr. Firlik draws on this rare combination to create a neurosurgeon’s Kitchen Confidential–a unique insider’s memoir of a fascinating profession. Neurosurgeons are renowned for their big egos and aggressive self-confidence, and Dr. Firlik confirms that timidity is indeed rare in the field. “They’re the kids who never lost at musical chairs,” she writes. A brain surgeon is not only a highly trained scientist and clinician but also a mechanic who of necessity develops an intimate, hands-on familiarity with the gray matter inside our skulls. It’s the balance between cutting-edge medical technology and manual dexterity, between instinct and expertise, that Firlik finds so appealing–and so difficult to master. Firlik recounts how her background as a surgeon’s daughter with a strong stomach and a keen interest in the brain led her to this rarefied specialty, and she describes her challenging, atypical trek from medical student to fully qualified surgeon. Among Firlik’s more memorable cases: a young roofer who walked into the hospital with a three-inch-long barbed nail driven into his forehead, the result of an accident with his partner’s nail gun, and a sweet little seven-year-old boy whose untreated earache had become a raging, potentially fatal infection of the brain lining. From OR theatrics to thorny ethical questions, from the surprisingly primitive tools in a neurosurgeon’s kit to glimpses of future techniques like the “brain lift,” Firlik cracks open medicine’s most prestigious and secretive specialty. Candid, smart, clear-eyed, and unfailingly engaging, Another Day in the Frontal Lobe is a mesmerizing behind-the-scenes glimpse into a world of incredible competition and incalculable rewards.
It's Not Rocket Surgery Journal - 6x9 - 100 Pages - College Ruled Blank Lined - Glossy Softback Cover Medicine Puns Novelty: This Funny Medical Quote Men Women design would make an incredible gift for Nurses, Doctors And Funny Medical Jokes fans. Amazing It's Not Rocket Surgery illustrative work with Original Hand-Drawn Doctor Operating A Rocket. Act now & get your new favorite Medicine Puns artwork or gift it to family & friends. 100 college ruled blank lined duo sided bright white pages 6x9 dimensions, portable size (bag, school, home, work, desc, ...) High quality glossy softbound cover designed with love Makes an ideal present for any gift giving occasion Perfect gift idea for: birthdays, back to school, christmas, thanksgiving, family & friends, notebook & planner lovers, teachers, graduation gifts, co-workers, boss gift, gift baskets, ...
A surgeon shares true stories of life, death, and the human body in an essay collection that “will nail you to your chair” (Saturday Review). With settings ranging from the operating theater to a Korean ambulance, and topics as varied as the disposition of a corpse and the author’s own childhood, these nineteen captivating, wry, and intimate vignettes offer a poignant examination of health, humanity, and, of course, mortality. Sometimes tragic, sometimes humorous, the essays offer a physician’s viewpoint that goes beyond the medical to also consider the most meaningful issues and questions we face, whether as doctors or patients, cared for or caregiver. Praised by Kirkus Reviews as “an impressive display of knowledge and art, magic and mystery,” Mortal Lessons is a classic reflection on the human body and the human experience, and will resonate with readers for generations to come.
#1 International Bestseller: A frontline trauma surgeon tells his “riveting” true story of operating in the world’s most dangerous war zones (The Times). For more than twenty-five years, surgeon David Nott has volunteered in some of the world’s most perilous conflict zones. From Sarajevo under siege in 1993 to clandestine hospitals in rebel-held eastern Aleppo, he has carried out lifesaving operations in the most challenging conditions, and with none of the resources of a major metropolitan hospital. He is now widely acknowledged as the most experienced trauma surgeon in the world. War Doctor is his extraordinary story, encompassing his surgeries in nearly every major conflict zone since the end of the Cold War, as well as his struggles to return to a “normal” life and routine after each trip. Culminating in his recent trips to war-torn Syria—and the untold story of his efforts to help secure a humanitarian corridor out of besieged Aleppo to evacuate some 50,000 people—War Doctor is a heart-stopping and moving blend of medical memoir, personal journey, and nonfiction thriller that provides unforgettable, at times raw, insight into the human toll of war. “Superb . . . You are constantly amazed that men such as Nott can witness the extraordinary cruelties of the human race, so many and so foul, yet keep going.” —Sunday Times “Gripping and fascinating medical stories.” —Kirkus Reviews