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Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. This book helps students develop economic intuition.
Blends tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. This fourth edition offers a balanced coverage of traditional and modern topics.
This new AP edition of Economics helps students understand and apply economic perspective and reason accurately and objectively, while preparing them for success on the AP exam through: AP Course, Exam, and Correlation information that aligns the content to the AP Microeconomics and Macroeconomics courses and tests. Two complete practice exams, one each for micro- and macroeconomics, in the text of the book. Interactive graphs, video cases, AP practice questions and exams, and two pre-populated AP course outlines in Connect Plus. Economics is the best-selling principles of economics textbook in the world and the number one-selling book for AP Micro- and Macroeconomics courses. The authors' 40 years of teaching success is due to the clear and careful treatment of economics concepts, balanced coverage, and patient explanations. This new AP edition continues to deliver a modern, engaging book. In addition, cutting-edge technology products, like Connect Economics, further enhance the teaching and learning experience.
Bringing urban issues into a modern microeconomic framework, this work uses basic economic analysis to explain why cities exist, where they develop, how they grow and how various activities are arranged within them. Census data is incorporated into the text, and used in charts and tables.
The major goals of this revision have been to streamline the text and to present more student oriented examples. We are also providing a new design with enhanced four colour graphics. Much fine tuning and trimming has gone into almost every chapter resulting in a more approachable textbook for your students. Several chapters that are rarely used will now appear on the book's website. The 9th edition will be much better integrated with the book's website where students can get additional information and/or current events associated with many major topics in the text. Also, the website will have "Want to see the Math Notes" for those instructors that choose a more sophisticated math treatment of the major topics in both Micro and Macro. Another commitment to Instructor Support will be the annual updating of time sensitive PowerPoint slides.
The #1 text is still the most modern presentation of the subject and gives students tools to develop the problem-solving skills they need for the course, and beyond.