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The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Ocean Mixing: Drivers, Mechanisms and Impacts presents a broad panorama of one of the most rapidly-developing areas of marine science. It highlights the state-of-the-art concerning knowledge of the causes of ocean mixing, and a perspective on the implications for ocean circulation, climate, biogeochemistry and the marine ecosystem. This edited volume places a particular emphasis on elucidating the key future questions relating to ocean mixing, and emerging ideas and activities to address them, including innovative technology developments and advances in methodology. Ocean Mixing is a key reference for those entering the field, and for those seeking a comprehensive overview of how the key current issues are being addressed and what the priorities for future research are. Each chapter is written by established leaders in ocean mixing research; the volume is thus suitable for those seeking specific detailed information on sub-topics, as well as those seeking a broad synopsis of current understanding. It provides useful ammunition for those pursuing funding for specific future research campaigns, by being an authoritative source concerning key scientific goals in the short, medium and long term. Additionally, the chapters contain bespoke and informative graphics that can be used in teaching and science communication to convey the complex concepts and phenomena in easily accessible ways. - Presents a coherent overview of the state-of-the-art research concerning ocean mixing - Provides an in-depth discussion of how ocean mixing impacts all scales of the planetary system - Includes elucidation of the grand challenges in ocean mixing, and how they might be addressed
Youth around the world are fittingly described as digital natives because of their comfort and skill with technological hardware and content. Recent studies indicate that an overwhelming majority of children and teenagers use the Internet, cell phones, and other mobile devices. Equipped with familiarity and unprecedented access, it is no wonder that adolescents consume, create, and share copious amounts of content. But is there a cost? Digital Youth: The Role of Media in Development recognizes the important role of digital tools in the lives of teenagers and presents both the risks and benefits of these new interactive technologies. From social networking to instant messaging to text messaging, the authors create an informative and relevant guidebook that goes beyond description to include developmental theory and implications. Also woven throughout the book is an international sensitivity and understanding that clarifies how, despite the widespread popularity of digital communication, technology use varies between groups globally. Other specific topics addressed include: Sexuality on the Internet. Online identity and self-presentation. Morality, ethics, and civic engagement. Technology and health. Violence, cyberbullying, and victimization. Excessive Internet use and addictive behavior. This comprehensive volume is a must-have reference for researchers, clinicians, and graduate students across such disciplines as developmental/clinical child/school psychology, social psychology, media psychology, medical and allied health professions, education, and social work.
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.
The volume gives a multi-perspective overview of scholarly and science communication, exploring its diverse functions, modalities, interactional structures, and dynamics in a rapidly changing world. In addition, it provides a guide to current research approaches and traditions on communication in many disciplines, including the humanities, technology, social and natural sciences, and on forms of communication with a wide range of audiences.
Blockchain-Based Smart Grids presents emerging applications of blockchain in electrical system and looks to future developments in the use of blockchain technology in the energy market. Rapid growth of renewable energy resources in power systems and significant developments in the telecommunication systems has resulted in new market designs being employed to cover unpredictable and distributed generation of electricity. This book considers the marriage of blockchain and grid modernization, and discusses the transaction shifts in smart grids, from centralized to peer-to-peer structures. In addition, it addresses the effective application of these structures to speed up processes, resulting in more flexible electricity systems. Aimed at moving towards blockchain-based smart grids with renewable applications, this book is useful to researchers and practitioners in all sectors of smart grids, including renewable energy providers, manufacturers and professionals involved in electricity generation from renewable sources, grid modernization and smart grid applications.