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Citizens are political simpletons--that is only a modest exaggeration of a common characterization of voters. Certainly, there is no shortage of evidence of citizens' limited political knowledge, even about matters of the highest importance, along with inconsistencies in their thinking, some glaring by any standard. But this picture of citizens all too often approaches caricature. Paul Sniderman and Benjamin Highton bring together leading political scientists who offer new insights into the political thinking of the public, the causes of party polarization, the motivations for political participation, and the paradoxical relationship between turnout and democratic representation. These studies propel a foundational argument about democracy. Voters can only do as well as the alternatives on offer. These alternatives are constrained by third players, in particular activists, interest groups, and financial contributors. The result: voters often appear to be shortsighted, extreme, and inconsistent because the alternatives they must choose between are shortsighted, extreme, and inconsistent. Facing the Challenge of Democracy features contributions by John Aldrich, Stephen Ansolabehere, Edward Carmines, Jack Citrin, Susanna Dilliplane, Christopher Ellis, Michael Ensley, Melanie Freeze, Donald Green, Eitan Hersh, Simon Jackman, Gary Jacobson, Matthew Knee, Jonathan Krasno, Arthur Lupia, David Magleby, Eric McGhee, Diana Mutz, Candice Nelson, Benjamin Page, Kathryn Pearson, Eric Schickler, John Sides, James Stimson, Lynn Vavreck, Michael Wagner, Mark Westlye, and Tao Xie.
′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Public Opinion is a comprehensive and multidisciplinary examination of public opinion in the United States. Drawing on scholarship in political science, psychology, sociology, and communications, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. Feature boxes and illustrations throughout help students understand all aspects of the elusive phenomenon we call public opinion. The third edition has been thoroughly revised and updated to reflect how public opinion is studied today, and to incorporate current data and debates. The book now contains two revised and reframed theory chapters—“Group Membership and Public Opinion” and “Public Opinion and Social Process”—as well as new coverage of the influence of online and social media on public opinion, especially in issue opinions and campaigns.
Adaptive survey designs (ASDs) provide a framework for data-driven tailoring of data collection procedures to different sample members, often for cost and bias reduction. People vary in how likely they are to respond and in how they respond. This variation leads to opportunities to selectively deploy design features in order to control both nonresponse and measurement errors. ASD aims at the optimal matching of design features and the characteristics of respondents given the survey budget. Such a goal is sensible, but ASD requires investment in more advanced technical systems and management infrastructure and asks for the collection of relevant auxiliary data. So what are current best practices in ASD? And is ASD worthwhile when the same auxiliary data are employed in the estimation afterwards? In this book, the authors provide answers to these questions, and much more.
Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken. Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.
Does the public alter American foreign policy choices, or does the government change public opinion to supports its policies? In this detailed study, Douglas Foyle demonstrates that the differing influence of public opinion is mediated in large part through each president's beliefs about the value and significance of public opinion.Using archival collections and public sources, Foyle examines the beliefs of all the post-World War II presidents in addition to the foreign policy decisions of Presidents Dwight Eisenhower, Jimmy Carter, Ronald Reagan, George Bush, and Bill Clinton. He finds that some presidents are relatively open to public opinion while others hold beliefs that cause them to ignore the public's view. Several orientations toward public opinion are posited: the delegate (Clinton) favors public input and seeks its support; the executor (Carter) believes public input is desirable, but its support is not necessary; the pragmatist (Eisenhower, Bush) does not seek public input in crafting policy, but sees public support as necessary; and finally, the guardian (Reagan) neither seeks public input nor requires public support. The book examines the public's influence through case studies regarding decisions on: the Formosa Straits crisis; intervention at Dien Bien Phu; the Sputnik launch; the New Look defense strategy; the Panama Canal Treaties; the Soviet invasion of Afghanistan; the Strategic Defense Initiative; the Beirut Marine barracks bombing; German reunification; the Gulf War; intervention in Somalia; and intervention in Bosnia.
Bringing together the perspectives of both researchers and practitioners on public opinion processes, these case studies look at public opinion data, communication theory and international examples to see how public opinion is formed. Empirical tests of theories of opinion formation are studied as well as practical experiences used to provide critical insights on communication strategies.