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No other book gives aspiring authors the inside scoop on the names and specialties of acquisitions editors. This vital information makes all the difference when submitting a book proposal or manuscript by keeping writers of all genres on top of the rapidly changing world of publishing. Who's moved where, who's new to the scene, who's gone for good--it's all here in one big volume.
No other book gives aspiring authors the inside scoop on the names and interest areas of acquisition editors. This vital information makes all the difference when submitting a book proposal. Fully revised to keep on top of the rapidly changing publishing world, this guide includes information on the book acquisition process, literary agents, submission, ghost writing, and more.
Now in its third edition, this insider's reference has been fully revised to keep up with the rapidly changing publishing world. Includes detailed information on book acquisitions, literary agents, unsolicited submissions, ghostwriting and collaboration, and more. Index/appendices.
ENHANCE YOUR CHANCES OF GETTING YOUR NOVEL PUBLISHED WITH THIS ONE-OF-A-KIND GUIDE Writers often spend years perfecting their first novel—then hit a dead end when it comes to getting it published. Learning to market your novel will make it stand out from the thousands of other books clamoring for the attention of an ever shrinking number of publishers. In this book, Elizabeth Lyon offers the wisdom of more than twenty years of experience as an author, book editor, writing instructor, and marketing consultant. Step-by-step, she details what editors want, what questions to ask them, and how to develop a marketing strategy. You will learn: · How to categorize your novel, and the sixteen ways of describing it · Nine ways of selling your novel · Descriptions of the jobs of literary agent, editor, and writer · Examples of actual story synopses, and successful query letters—in all the genres · How to prepare sample chapters · Thirty questions a writer needs to ask a prospective agent
Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.
This book takes you step-by-step through the fascinating business of literary representation, covering everything from setting up your business, finding and working with writers, locating the best publishers, working with editor, and making the sale, to negotiating contracts. It reveals the many intriguing inside secrets about getting published. You will learn: • How to identify marketable manuscripts • How to turn good manuscripts into potential bestsellers • How to create persuasive query letters and convincing book proposals • Where to find and how to approach the right publishers • How to develop lasting business relationships with editors • The secrets of avoiding rejection • How to make unpublished authors book like professional writers • How to get the most money from publishers A valuable resource for those considering careers as literary agents, as well as writers who want to be their own agents. Writers don’t need agents if they know how to approach publishers, properly prepare and send submissions, and deal with editors—all of which are covered in this book. You will learn how to present yourself as a professional and get the same respect given to successful authors and agents.
This book contains the names and addresses of acquisitions editors at top publishing houses, as well as their area of expertise and information on top literary agents. First time and experienced authors will find the information they need to get their big break in the writing business instead of having their manuscripts end up in the slush pile.
One of the most important trends in recent years has been the integration of public relations into the marketing mix. No longer do corporations view it as a separate, narrow, objective tactic -- a tactic that is isolated from other marketing activities. Today, most marketers understand that public relations must be linked with other marketing disciplines. They recognize that the planning and implementation of a public relations program must harmonize with overall marketing objectives. It is no longer enough for a PR agency executive to be a great press release writer or to establish terrific media contacts. Today, many PR duties are often performed by non-PR personnel. "Dartnell's Public Relations Handbook" has been designed to guide the individual who does not perform PR duties on a daily basis, but who needs to coordinate PR efforts as one of many assigned tasks. Inexperienced PR personnel will use the handbook as a "guide" to coordinate PR efforts. The experienced PR practitioner will use this handbook as a reference tool of new techniques and strategies to help him or her excel in his or her current job. The new 4th edition includes: -- All-new case studies. -- An updated and expanded chapter on Crisis PR. -- A new series of "how-to" chapters, including: how to write a press release, develop a media kit, build a media list, develop media contacts, use the phone and fax most effectively, speak to the media, etc. -- A new chapter on how to work with a PR firm -- how to select the agency that is right for your needs, how to get the most out of your agency, and your responsibilities as a client in the PR agency partnership.