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An in-depth look into the psychology of voters around the world, how voters shape elections, and how elections transform citizens and affect their lives Could understanding whether elections make people happy and bring them closure matter more than who they vote for? What if people did not vote for what they want but for what they believe is right based on roles they implicitly assume? Do elections make people cry? This book invites readers on a unique journey inside the mind of a voter using unprecedented data from the United States, the United Kingdom, Germany, France, South Africa, and Georgia throughout a period when the world evolved from the centrist dominance of Obama and Mandela to the shock victories of Brexit and Trump. Michael Bruter and Sarah Harrison explore three interrelated aspects of the heart and mind of voters: the psychological bases of their behavior, how they experience elections and the emotions this entails, and how and when elections bring democratic resolution. The authors examine unique concepts including electoral identity, atmosphere, ergonomics, and hostility. From filming the shadow of voters in the polling booth, to panel study surveys, election diaries, and interviews, Bruter and Harrison unveil insights into the conscious and subconscious sides of citizens’ psychology throughout a unique decade for electoral democracy. They highlight how citizens’ personality, memory, and identity affect their vote and experience of elections, when elections generate hope or hopelessness, and how subtle differences in electoral arrangements interact with voters’ psychology to trigger different emotions. Inside the Mind of a Voter radically shifts electoral science, moving away from implicitly institution-centric visions of behavior to understand elections from the point of view of voters.
Argues with the standard interpretation of the American voter as incompetent in matters of policy.
Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.
"A thought-provoking analysis by one of the most astute analysts of the California scene."—U.S. Senator Dianne Feinstein "If you care about the direction in which America is headed, then you must pay attention to California. To understand California today and decades from now, you must read Baldassare’s masterful assessment. He knows the issues and he takes you inside the head of California voters—old, young, Latino, white, he talks to them all. And you can forget your assumptions: Baldassare proves the stereotypes wrong."—Judy Woodruff, Anchor, CNN’s Inside Politics "Probing the social and political mindset of California offers a shortcut into the American future. No one knows California better in this regard than Baldassare, and never has he been more on top of his game than in this landmark study of California today—and America tomorrow."—Dr. Kevin Starr, State Librarian of California "Many people speculate about the expanding social and political clout of Latinos in California, but Baldassare uses solid evidence to reveal what's driving this dynamic population—from unique political attitudes to highest-level optimism. Read this book and you'll understand the profound influence that growing Latino participation will have on the Golden State's future."—Monica Lozano, President, La Opinion "Baldassare has probed as deeply and wisely as anyone ever has into that most fascinating and, at times, most enigmatic of public phenomena, the behavior of the California voter. With A California State of Mind, he has made an indispensable contribution to our understanding of the politics of our time."—Peter Schrag, author of Paradise Lost: California’s Experience, America’s Future "An invaluable book for policy makers in California and nationwide. Baldassare both provides a detailed and thoughtful analysis of the disconnect between Californians and their government and buttresses his argument with a wealth of data. Anyone interested in improving our political life will want to own this book."—Dan Yankelovich, Chairman, Public Agenda and Viewpoint Learning "No one knows how Californians think about politics better than Baldassare does. Anyone interested in California politics should read this book."—Jack Peltason, coauthor of Government by the People and Understanding the Constitution "Backed by stunningly thorough documentation, this book is an essential and sobering primer to understanding why California really is different."—Tom Goldstein, editor of Killing the Messenger "Baldassare has long been one of the most perceptive analysts of politics and public opinion in California. His new book is indispensable reading for anyone who wants to understand the changing political landscape, and the subtle shadings of public attitudes, in the nation’s largest state."—Ronald Brownstein, political columnist, Los Angeles Times
On cover, the word "right" has an x drawn over the letter "r" with the letter "f" above it.
This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
This book explains why elections from 1960 to 2016 came out the way they did. Why did voters choose one candidate over the other and what issues were they concerned with? The answer comes from talking to thousands of voters and analyzing their verbatim responses. Traditional methods used by most political analysts have often led to false interpretations. The book presents a unique model that can predict the vote of 95 percent of respondents. The book also shows that there are two major forces—long-term and short-term—that can explain the overall results of an election. In addition, the author finds a new, highly reliable way to measure the ideological composition of the American electorate. Appropriate for students of American government and informed citizens as well, this book is a revolution in the study of electoral behavior.
Publisher description
To understand what drives the rift that divides our populace between liberal and conservative, social psychologist Jonathan Haidt has spent twenty-five years examining the moral foundations that undergird and inform two differing world views: the political left and right place different values of importance on order, care, fairness, loyalty, authority, and liberty. From one of our keenest dissectors of moral systems, Why Do They Vote That Way? explains how deeply ingrained moral systems have estranged conservatives and liberals from one another while crossing the political divide in a search for understanding the miracle of human cooperation. A Vintage Shorts Selection. An ebook short.