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Effective teaching strategies to engage the millenial student.
Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategize to achieve a competitive advantageous international position. Cases on Innovations in Educational Marketing: Transnational and Technological Strategies addresses the prominent issues involved in marketing these new educational approaches that are revolutionizing the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programs as products endeavoring to augment their presence worldwide with innovative technological and transnational strategies. This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries.
This book is a comprehensive study of innovative strategies and methods in higher education, and may serve as a guide for college and university lecturers wishing to expand their teaching repertoire. The book offers theoretical constructs and their practical applications in a wide variety of fields demonstrating the implementation of field-tested methods and techniques. It focuses on teaching-learning strategies in higher education in different applied fields, addressing four main areas, each comprising of several subtopics: 1. The main challenges of academic teaching (ie: transdisciplinary teaching-learning, teaching large classes and alternative/formative assessment); 2. Using technology (ie: incorporating technology, blended learning environments and distance learning); 3. Co-operative teaching-learning strategies (ie: problem based learning, project based learning and personal learning network); and 4. Values-based methods (ie: promoting social responsibility and future thinking, values and knowledge education, and adapting teaching learning to special needs). Each of the fourteen chapters, which are written at a high academic standard, presents a current theoretical review followed by a description of sample courses and/or activities exemplifying possible applications of the relevant theory. The contributors are European university and college lecturers and researchers, experts in their respective fields, who have participated in two European Union ERASMUS+ projects, share the love of teaching and wish to disseminate these innovating teaching practices among higher education institutions.
Innovative Business School Teaching showcases the latest pedagogic innovations that actively engage the millennial generation in learning within the business domain. In the context of the contemporary macro issues facing higher education, this book presents the latest teaching practices and tools used in higher education business teaching, clearly illustrating the practical ways in which business teachers can confront current pedagogic challenges. All of the contributors to this edited book have outstanding track records in teaching, having won national and international awards for teaching excellence, as well as publishing widely on pedagogy. Best practice teaching from multiple jurisdictions across a broad spectrum of business schools is represented. Each contributor shares their innovative teaching tools and techniques in a manner that emphasises how these tools can be adapted to other contexts, thus providing readers with an invaluable teaching resource.
This book showcases transformative, theory-informed innovations in teaching and learning in higher education. It presents a brand new, unique perspective on innovation in Higher Education - the Learning-centred Five-tier Model of Innovation - which guides educators in their innovation of teaching and learning products, processes, or services. A distinguishing feature of the book is the linkage to the Five-tier Model of Innovation that explicitly relates to three learning paradigms: 1) instructivism; 2) cognitivism, and 3) constructivism. In each chapter, authors situate their teaching and learning innovations in one of the three learning paradigms. The book holds 21 inspiring cases showing learning-centred product-, process-, or service-innovations within five focus areas: 1) Learning Space Design; 2) e-learning; 3) Case-Methodology, Business Practice and Fieldwork; 4) Creative Methodologies; and 5) Reflective Methodologies. Cases for the book have been selected because of their novel methodologies, their explicit learning perspectives, and their positive effects on student learning and student engagement. The book features diverse disciplines in a wide range of international cont
New small business owners are constantly pressured to play a major role in the economic growth of their respected nation. However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success. Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues. Featuring research on topics such as authentic leadership, business ethics, and social entrepreneurship, this book is ideally designed for entrepreneurs, business professionals, scholars, researchers, students, and practitioners seeking coverage on innovative performance operations of small businesses.
Our current students are digital natives, born into a world of widespread online sharing. Aligning the technologies we use in our courses with their skills and approaches to collaborative learning is an opportunity we should take. The new media share text, images, audio and video material rapidly and interactively. This volume will provide an overview of these new social media including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examples and cases of how instructors around the world are meaningfully incorporating them into their management, marketing, and other business courses are provided. One of the more robust trends is the use of three-dimensional immersive virtual world interfaces for teaching and learning. The leading one is Second Life. Examples of the use of Second Life in business courses will be discussed. The use of wikis to foster collaborative development of course related material by learners will be presented with case examples. Faculty members are co-creators of course content with their learners. Among the topics covered is how faculty members can be supported in their deployment of social media projects and course structures. How social media can enable the structuring of course activities involving students, prospective students, alumni, employers, businesspersons, and others in rich sharing and support with each other will be discussed. Indeed seeing courses as networking venues beyond learning forums will be parsed.
The Information and Communication Technology revolution results in profound changes to the heart of business and economics. Changes in the workplace, new communication technology, new organizational structures, and new production technologies force business educators to renew their focus on the curricula of business schools. There is no doubt these changes influence business education and instructional technology. But change will go far beyond the mere introduction of technology in the classroom. Alliances between the corporate world and business education are no longer fictitious but are necessary to establish stronger bonds between educational systems and the workplace. The fifth volume in the series Educational Innovation in Economics and Business contains a unique selection of articles addressing various issues on how business education should adapt to changing needs of the corporate world. It is meant for educators in corporate training centers, and for teachers in further and higher education.
The workplace is changing drastically these days. As a consequence of the Information and Communication Technology (ICT) revolution, new economic activities emerge, the production process changes, people use different communication tools, and organizational structures are adjusted. All these changes relate to the heart of business and economics, and there is no doubt that they will also influence education in these areas. Of course ICT provides new technologies to facilitate learning, but a changing workplace also requires a renewed focus within the curriculum of economics and business education. If ICT is leading to profound change in the workplace, is innovation then only a matter of introducing more technology in education? Unfortunately, this is not necessarily true. The translation of changes in the workplace into an improved curriculum requires serious analysis of the essence of the changes at the work place, and the way technology may enable student learning. For example, relevant knowledge is changing faster and faster. Does this mean that we have to adopt the curriculum faster and faster? Perhaps not, as students will have a labor market career of 30 or 40 years. Focusing on today’s knowledge – even if it is very up-to-date – loses more and more value if the life cycle of knowledge becomes shorter. Increased speed of change also implies a decrease in the value of knowing all these things.
This collection of best practice examples of business teaching should inspire and inform those involved in the improvement of teaching in higher education. Assembled by the Learning and Teaching Support Network the examples are drawn from institutions throughout the UK including: The Open University, Sheffield Hallam, City University, St Andrews, Brighton, De Montfort, Liverpool John Moores, Glasgow, Leeds Met and Plymouth. Individual case studies focus on everything from the use of action learning, resource based learning, using technology and peer assessment to the development of a knowledge management system.