Vijayaragavan Iyengar
Published: 2009
Total Pages: 664
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Banking today is not what it was some years back. The basic purpose for which banks came into being was deposit mobilization and credit dispensation, which in a short form can be called 3-6-3 banking. It is not the same any more as the major agenda of the banks today is to multiply profits through an array of services like insurance, mutual fund, wealth management etc. to customers. The growth of financial markets, blurring of product boundaries, new network technologies have brought in enormous opportunities in the banking sector. The key to success is knowledge on the subject and updation of the events in the sector. Living up to the aspirations and requirements of the industry, many Indian Universities have introduced Banking as a subject in the curriculum of management courses at the undergraduate and Postgraduate levels. Business Schools and institutes of academic excellence have evolved exclusive courses on Banking to tap the potential in the field. This book meets the requirements of the subject in all its angles and intends to serve the requirements of management students who would like to make a career in banking and for those in pursuit of promotional avenues within the bank.