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The UK's Royal College of Defence Studies (RCDS) annual programme unites senior personnel from around the world who are preparing for the highest responsibilities in civilian and military spheres. Each year, representatives of some fifty countries share on average over a thousand years of experience in some of the most complex and demanding environments on earth. In Business and Battle is the synthesis of the expert analysis and experience of participants in that programme, tested and sharpened by extensive international field work and coupled with contributions by first-rate presenters external to the programme. It deals with strategy and top level strategic leadership together and views them from multinational, multicultural and multisectoral perspectives. In so doing, it pushes the boundaries beyond a mere description of commercial, civilian and military strategic environments; it provides extensive and deep insights into how to interpret and shape those environments.
"A ROLLICKING READ ABOUT THE CORPORATE WORLD'S GREATEST RIVALRIES." ADAM GRANT, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLife Based on the chart-topping BUSINESS WARS podcast, here are the stories and lessons from history's greatest business rivalries - retold as you've never heard them before. Some of the companies here have been featured on the podcast, many are entirely new, and ALL of the material presents a fresh perspective, with each chapter thematically inspired by a chapter of Sun Tzu's classic, The Art of War. From the pocket showdown of iPhone vs Blackberry to the epic stand-off of Beats vs Monster, The Art of Business Wars goes deep into the business trenches to explore the stories behind the stories. In this gripping study of triumph and disaster, you'll discover the real-life love spat between the co-founders of Tinder which led to the creation of its competitor Bumble, the battle of the fast fashion giants H&M and Zara where speed is everything, how Wrigley almost bit off more than it could chew, and Nintendo leveled up in America. With these and many more tales from business battlefields all over the world The Art of Business Wars reveals the strategies, positioning, dirty tricks, and eye for exploiting vulnerabilities, that make the difference between success and failure. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using the wisdom and pragmatic advice of revered Chinese military strategist Sun Tzu. Each battle Brown examines tells a story of contending wits, strategies, and resources. He chronicles the rise of companies as they formulate innovative plans, vanquish foes, and adapt to shifting societal needs. The goal: stay ahead of the competition and emerge victorious as an industry titan. Compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown offers an extraordinary formula for victory woven into a series of gripping, real-life tales straight from the business trenches. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them - about determination, ingenuity, patience, grit, subtlety, and other key traits that contribute to a victorious enterprise - are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational corporation.
Every year, ineffective leadership costs American companies hundreds of millions of dollars in lost revenue, missed opportunities, preventable waste, and poor personnel decisions. How's your leadership? Are you getting the results you need? If not, maybe it's time for some basic training in leadership fundamentals. Drawing on over 25 years of military service, Tom Magness offers lessons learned in one of the world's foremost leadership laboratories: the U.S. Army. From the unforgiving environment of the National Training Center to Ranger training in the Florida swamps to the life-and-death stakes of combat operations in Iraq and Afghanistan, Leader Business examines how executives can use military leadership principles to achieve success in any organization. Leader Business takes the same proven four-step framework the Army uses to develop its leaders and applies it to the business world. You'll learn how to: * Plan an ambitious vision and get employee buy-in. * Prepare your team for "battle" by empowering them to take ACTION. * Execute winning strategies and adapt to changing conditions. * Learn the right lessons from every situation. These are the same battle-tested leadership practices used by the military leaders who earn high marks from the nation they serve. That's the power of Leader Business.
A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in analysis, determined to eliminate the "waste" and "personality worship" of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.
Tested and effective leadership and teaching advice based on riveting combat stories from a Special Operations...
The Will to Battle—the third book of 2017 John W. Campbell Award winner Ada Palmer's Terra Ignota series—a political science fiction epic of extraordinary audacity “A cornucopia of dazzling, sharp ideas set in rich, wry prose that rewards rumination with layers of delight. Provocative, erudite, inventive, resplendent.” —Ken Liu, author of The Grace of Kings The long years of near-utopia have come to an abrupt end. Peace and order are now figments of the past. Corruption, deception, and insurgency hum within the once steadfast leadership of the Hives, nations without fixed location. The heartbreaking truth is that for decades, even centuries, the leaders of the great Hives bought the world’s stability with a trickle of secret murders, mathematically planned. So that no faction could ever dominate. So that the balance held. The Hives’ façade of solidity is the only hope they have for maintaining a semblance of order, for preventing the public from succumbing to the savagery and bloodlust of wars past. But as the great secret becomes more and more widely known, that façade is slipping away. Just days earlier, the world was a pinnacle of human civilization. Now everyone—Hives and hiveless, Utopians and sensayers, emperors and the downtrodden, warriors and saints—scrambles to prepare for the seemingly inevitable war. “Seven Surrenders veers expertly between love, murder, mayhem, parenthood, theology, and high politics. I haven't had this much fun with a book in a long time.” —Max Gladstone, author of Three Parts Dead Terra Ignota Series 1. Too Like the Lightning 2. Seven Surrenders 3. The Will to Battle At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
As a result, individuals and organized groups are fighting to hold onto independence and freedom against those trying to expose the private sector to public scrutiny.
Recounts the events of the Bretton Woods accords, presents portaits of the two men at the center of the drama, and reveals Harry White's admiration for Soviet economic planning and communications with intelligence officers.
Is your business winning the online attention war? Is your website traffic increasing monthly? Does your website consistently generate calls, comments, and sales?This practical book will help you:Generate increased, targeted website traffic in 24 to 72 hours – p. 70; Learn and apply the essentials of effective website usability – p. 59; Capture the attention of the leading search engines – p. 73; Decipher the mysteries of SEO and online advertising – p. 33; Create simple, clear and effective page content – p. 23; Attract website visitors that will become your valued customers – p. 16; Turn mobile traffic into money – p. 127; Teach you about the power of blogging - p. 89; Show you the benefits using WordPress for your website - p. 111; Tell your small business story and sell your products – p. 138; How to measure visits, page views, average time on site, and more - p. 138; Learn how to make money online - p. 152; Who should design and build your website - p. 158; Learn how to create a value proposition for your home page - p. 165; Learn what makes a good website home page - p. 173; Learn tips for selling online - p. 180. And much more...
Eight-year-old J.D. turns a tragic home haircut into a thriving barber business in this hilarious new illustrated chapter book series J.D. has a big problem--it's the night before the start of third grade and his mom has just given him his first and worst home haircut. When the steady stream of insults from the entire student body of Douglass Elementary becomes too much for J.D., he takes matters into his own hands and discovers that, unlike his mom, he's a genius with the clippers. His work makes him the talk of the town and brings him enough hair business to open a barbershop from his bedroom. But when Henry Jr., the owner of the only official local barbershop, realizes he's losing clients to J.D., he tries to shut him down for good. How do you find out who's the best barber in all of Meridian, Mississippi? With a GREAT BARBER BATTLE! From the hilarious and creative mind of J. Dillard, an entrepreneur, public speaker, and personal barber, comes a new chapter book series with characters that are easy to fall for and nearly impossible to forget. Akeem S. Roberts' lively illustrations make this series a must-buy for reluctant readers. 2021 New York Public Library Best Books 2021 Chicago Public Library Best Books 2021 School Library Journal Best Books 2022-2023 Texas Bluebonnet Award Master List 2022 NCTE Charlotte Huck Award Honor