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Para entender este libro no hace falta ser un especialista en informática: el nivel de programación que exige es mínimo. El reto al que se enfrentan las opciones y experiencias reflejadas en él, por el contrario, es hacer posible que la realización de un documento World Wide Web tenga como resultado un producto de calidad, directo e inteligente, que invite a visitar todos y cada uno de sus enlaces. Para ello se presentan pautas que comparan este medio con otros ya existentes, estableciendo paralelismos y divergencias. Se analizan soportes similares y se observa cómo aprovechar las posibilidades de comunicación que tienen en común. Y, finalmente, se muestran medios de trabajo para la realización de la preproducción y producción de un documento para la World Wide Web, atendiendo de una manera más específica a todo lo relacionado con el diseño gráfico. Antonio Fernández-Coca (Jerez, 1966) es profesor titular en la Universidad de las Islas Baleares. Licenciado en Bellas Artes por la Universidad de Sevilla, diplomado en Producción para Cine y Televisión por la Junta de Andalucía y Máster en Imágenes de Síntesis y Animación por Ordenador por la Universidad de Middlesex y la Universidad de las Islas Baleares, es uno de los dos profesores coordinadores del Máster Europeo Interactive Multimedia. Fue el diseñador gráfico del primer CD-I realizado en Europa y es responsable de la imagen gráfica de CD-ROM como Catálogo de la Fundación Pilar y Joan Miró de Mallorca o S'Albufera, así como del libro de estilo gráfico de la World Wide Web de la Universidad de las Islas Baleares. Ha organizado e impartido cursos y seminarios en Italia, Bélgica, Francia, Portugal, Reino Unido y España. También es autor del libro En red.
COMUNICACIÓN EN EL DISEÑO GRÁFICO, pretende ilustrar, de una forma práctica, los principios que hacen eficaz la comunicación en los mensajes visuales y en el diseño. Ofrece un conjunto de herramientas teóricas y prácticas que incluyen aspectos de la jerarquía en comunicación gráfica, coherencia entre elementos, significante y significado o la posición del lector/observador ante un determinado tipo de obra gráfica. DATOS DELAUTOR: JUANMARTÍNEZ-VAL es Doctor en Ciencias de la Información y ha ejercido como diseñador gráfico y director de arte durante más de veinticinco años. Es autor de varios libros sobre comunicación, tecnología y diseño.
Value Chain Finance is a solution to such dilemmas.
During the last decade, the South American continent has seen a strong push for transnational integration, initiated by the former Brazilian president Fernando Henrique Cardoso, who (with the endorsement of eleven other nations) spearheaded the Initiative for the Integration of Regional Infrastructure in South America (IIRSA), a comprehensive energy, transport, and communications network. The most aggressive transcontinental integration project ever planned for South America, the initiative systematically deploys ten east-west infrastructural corridors, enhancing economic development but raising important questions about the polarizing effect of pitting regional needs against the colossal processes of resource extraction. Providing much-needed historical contextualization to IIRSA’s agenda, Beyond the City ties together a series of spatial models and offers a survey of regional strategies in five case studies of often overlooked sites built outside the traditional South American urban constructs. Implementing the term “resource extraction urbanism,” the architect and urbanist Felipe Correa takes us from Brazil’s nineteenth-century regional capital city of Belo Horizonte to the experimental, circular, “temporary” city of Vila Piloto in Três Lagoas. In Chile, he surveys the mining town of María Elena. In Venezuela, he explores petrochemical encampments at Judibana and El Tablazo, as well as new industrial frontiers at Ciudad Guayana. The result is both a cautionary tale, bringing to light a history of societies that were “inscribed” and administered, and a perceptive examination of the agency of architecture and urban planning in shaping South American lives.
Bamako Sounds tells the story of an African city, its people, their values, and their music. Centered on the music and musicians of Bamako, Mali’s booming capital city, this book reveals a community of artists whose lives and works evince a complex world shaped by urban culture, postcolonialism, musical expression, religious identity, and intellectual property. Drawing on years of ethnographic research with classically trained players of the kora (a twenty-one-string West African harp) as well as more contemporary, hip-hop influenced musicians and producers, Ryan Thomas Skinner analyzes how Bamako artists balance social imperatives with personal interests and global imaginations. Whether performed live on stage, broadcast on the radio, or shared over the Internet, music is a privileged mode of expression that suffuses Bamako’s urban soundscape. It animates professional projects, communicates cultural values, pronounces public piety, resounds in the marketplace, and quite literally performs the nation. Music, the artists who make it, and the audiences who interpret it thus represent a crucial means of articulating and disseminating the ethics and aesthetics of a varied and vital Afropolitanism, in Bamako and beyond.
In Territories of Difference, Arturo Escobar, author of the widely debated book Encountering Development, analyzes the politics of difference enacted by specific place-based ethnic and environmental movements in the context of neoliberal globalization. His analysis is based on his many years of engagement with a group of Afro-Colombian activists of Colombia’s Pacific rainforest region, the Proceso de Comunidades Negras (PCN). Escobar offers a detailed ethnographic account of PCN’s visions, strategies, and practices, and he chronicles and analyzes the movement’s struggles for autonomy, territory, justice, and cultural recognition. Yet he also does much more. Consistently emphasizing the value of local activist knowledge for both understanding and social action and drawing on multiple strands of critical scholarship, Escobar proposes new ways for scholars and activists to examine and apprehend the momentous, complex processes engulfing regions such as the Colombian Pacific today. Escobar illuminates many interrelated dynamics, including the Colombian government’s policies of development and pluralism that created conditions for the emergence of black and indigenous social movements and those movements’ efforts to steer the region in particular directions. He examines attempts by capitalists to appropriate the rainforest and extract resources, by developers to set the region on the path of modernist progress, and by biologists and others to defend this incredibly rich biodiversity “hot-spot” from the most predatory activities of capitalists and developers. He also looks at the attempts of academics, activists, and intellectuals to understand all of these complicated processes. Territories of Difference is Escobar’s effort to think with Afro-Colombian intellectual-activists who aim to move beyond the limits of Eurocentric paradigms as they confront the ravages of neoliberal globalization and seek to defend their place-based cultures and territories.
Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.
While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region’s “coming of age”? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America. Through original and insightful ethnography, Dávila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping mall industry to the experience of shopping in places like Bogotá, Colombia, El Mall is an indispensable book for scholars and students interested in consumerism and neoliberal politics in Latin America and the world.