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The sports industry had impressive global growth over the years, with factors from the introduction of e-sports and new streaming and viewing methods to sponsorships and digital media contributing to its rise. However, the COVID-19 pandemic brought upon a rapid change in this sector. Sports' seasons ended abruptly, people’s escape from reality suddenly vanished, their spending attitudes changed, live games and commercial flights were suspended, hotels were impossible to book, and consumers practically turned into prisoners within their own homes. No live sports matches were to follow on any media either, so specialized sports channels were forced to play old recordings rather than broadcasting new events. Even athletes themselves struggle to stay relevant and thus, try to utilize creative methods to enhance their brand value in these difficult times. With most of the sports leagues shut down during the pandemic, with a few exceptions which performed in empty venues, the restrictions diminished the sports experience compared to the pre-COVID-19 era and the impacts were widespread. Impacts and Implications for the Sports Industry in the Post-COVID-19 Era explores the changes that have been and will continue to be created by the unexpected disruptions that occurred as a result of the pandemic within the sports industry, fans consumption, and recreational habits. The chapters explore the status of sports after the pandemic, paths to recovery, and the future of sports, along with the many impacts and issues that have arisen due to changes in the industry necessitated by COVID-19. Covering important topics such as mental health, impacts on athletes and coaches, the market value for professional sports, consumer behavior during COVID-19, and the changes in marketing, tourism, and business, this book is ideally intended for sports managers, marketers, broadcasting agencies, media specialists, brand managers, fitness professionals, practitioners, stakeholders, researchers, academicians, and students interested in the impacts on the sports industry and the outlook for sports in the post-COVID-19 era.
This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward. With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice. A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport.
This timely Research Handbook examines sport-related research and analysis pertaining to how the sport industry has been impacted by the Covid-19 pandemic. Taking stock of the changes over the course of the pandemic, it also provides key insights into how the sport industry and its stakeholders might move forward in post-pandemic times.
The tourism and hospitality industries have faced major setbacks in recent years as they have had to combat various challenges such as the COVID-19 pandemic and a rapidly evolving global market. In order to ensure these industries are prepared for future crises, further study on the best practices and strategies for handling difficult times and managing growth is critical. The Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic provides innovative research and perspectives on the revitalization of cultural tourism industries and services by addressing the creation of jobs in the areas of restoration, leisure, and culture. The book also analyzes how the tourism industry has handled global crises in the past and proposes business models for information and knowledge dissemination to appropriately handle disasters. Covering critical topics such as digital media and risk management, this major reference work is ideal for industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
During the COVID-19 pandemic, many coronavirus-positive patients faced myriad health issues during treatment and post treatment. Many people who lost their lives due to COVID-19 infection were also prone to other, previously established health issues including heart diseases, diabetes, hypertension, and more. It is essential to explore these different health issues and complications that patients face during and after COVID-19 treatment with respect to a global treatment group and the methods employed by healthcare professionals to help them overcome these complications with medicine and other treatments and precautions. Clinical Practice and Post-Infection Care for COVID-19 Patients creates a platform for healthcare professionals to share their experiences and treatments while handling COVID-19 patients during the pandemic and post-pandemic periods. The case studies and issues with heart patients and related diseases during the pandemic mentioned in this book can help medical care providers guide patients to take appropriate precautions well in advance of any adverse conditions, preserving their health and ability to recover. This book is ideally designed for medical practitioners, medical teachers, medical students, researchers, hospital administrators, nurses, and heart patients.
Empathy, diversity, inclusion, and soft skills are key building blocks of an innovative workforce challenged to respond to the ever-growing needs of the COVID-19 era. Organizations that value diversity and inclusion are looking for ways to manage the shift of workers and skills from traditional manufacturing to the 21st-century vision by incorporating new technology and tools. In this new model, a diverse workforce is necessary, as creativity and innovation grow from the skills that differentiate humans. Further research into the next steps for using diversity and inclusion in an efficient manner, discovering and training new skill sets, and building sustainability into the creative process is needed to fully embrace this new era of inclusion. Multidisciplinary Approach to Diversity and Inclusion in the COVID-19-Era Workplace highlights best practices of successful companies in the “new normal” conditions caused by the pandemic and provides innovative research on diversity and inclusion to help organizations navigate the changing competitive global environment. Covering a range of topics such as remote work, unconscious bias, and information literacy, it is ideal for professors, researchers, academicians, practitioners, human resource professionals, industry professionals, and students.
The Healthcare sector is experiencing a mindset change with the advent of Healthcare 5.0, bringing forth improved patient care and system efficiency. However, this transformation poses significant challenges. The growing digitization of healthcare systems raises concerns about the security and privacy of patient data, making seamless data sharing and collaboration increasingly complex tasks. Additionally, as the volume of healthcare data expands exponentially, efficient handling and analysis become vital for optimizing healthcare delivery and patient outcomes. Addressing these multifaceted issues is crucial for healthcare professionals, IT experts, data scientists, and researchers seeking to fully harness the potential of Healthcare 5.0. Pioneering Smart Healthcare 5.0 with IoT, Federated Learning, and Cloud Security presents a comprehensive solution to the pressing challenges in the digitalized healthcare industry. This research book dives into the principles of Healthcare 5.0 and explores practical implementation through cloud computing, data analytics, and federated learning. Readers will gain profound insights into the role of cloud computing in managing vast amounts of healthcare data, such as electronic health records and real-time analytics. Cloud-based frameworks, architectures, and relevant use cases are explored to optimize healthcare delivery and improve patient outcomes.
According to the World Health Organization (WHO), coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus (SARS-Cov2), which may cause mild to moderate respiratory complications in most infected people. Older people and those with chronic and/or acute illnesses may present serious complications. Underlying mechanisms of the cellular responses to the virus are not fully revealed; therefore, understanding the pathophysiology of COVID-19 is crucial to provide efficient data to define the appropriate and effective therapeutic strategies to cure and prevent COVID-19-associated complications. The Handbook of Research on Pathophysiology and Strategies for the Management of COVID-19 summarizes and assembles the published data on COVID-19 and provides an answer to the reader for the mystery of SARS-Cov2’s impact on human health through a deep analysis of the current data available in the literature. This book addresses the epidemiology and infectious patterns of the disease and the recent pathophysiological mechanisms of the disease and relationships to the medical history of the patient. Covering topics from the tie between COVID-19 and respiratory disease to vaccination information, this comprehensive reference source is ideal for clinicians, health professionals, pathologists, virologists, researchers, academicians, and medical and PhD students.
Oftentimes, the owners and entrepreneurs whose small businesses are undergoing financial problems suffer high emotional costs. These individuals can experience significant setbacks in their entrepreneurial journeys as well as depression and other negative emotions from the stress of crisis episodes. However, businesses that are in crisis also provide valuable learning opportunities for adapting and changing in order to successfully face future challenging situations. Cases on Small Business Economics and Development During Economic Crises presents a diverse range of perspectives and insights into global developments in entrepreneurship and captures a diverse collection of methodologies and outcomes from various countries in the realm of small business economics and their development. Including case studies that discuss the COVID-19 pandemic, risk management, and entrepreneurial resiliency, this case book serves as an excellent companion for entrepreneurs, small business owners, managers, executives, economists, business professionals, academicians, students, and researchers.
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.