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Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
The evidence is irrefutable: global warming is real. While the debate continues about just how much damage spiking temperatures will wreak, we know the threat to our homes, health, and even way of life is dire. So why isn’t America doing anything? Where is the national campaign to stop this catastrophe? It may lie between the covers of this book. Ignition brings together some of the world’s finest thinkers and advocates to jump start the ultimate green revolution. Including celebrated writers like Bill McKibben and renowned scholars like Gus Speth, as well as young activists, the authors draw on direct experience in grassroots organization, education, law, and social leadership. Their approaches are various, from building coalitions to win political battles to rallying shareholders to change corporate behavior. But they share a belief that private fears about deadly heat waves and disastrous hurricanes can translate into powerful public action. For anyone who feels compelled to do more than change their light bulbs or occasionally carpool, Ignition is an essential guide. Combining incisive essays with success stories and web resources, the book helps readers answer the most important question we all face: “What can I do?”
A proven approach to building market leadership in today's crowded markets, presented with case studies, entertaining stories and practical tools and advice.
​Igniting the Internet is one of the first books to examine in depth the development and consequences of Internet-born politics in the twenty-first century. It takes up the new wave of South Korean youth activism that originated online in 2002, when the country’s dynamic cyberspace transformed a vehicular accident involving two U.S. servicemen into a national furor that compelled many Koreans to reexamine the fifty-year relationship between the two countries. Responding to the accident, which ended in the deaths of two high school students, technologically savvy youth went online to organize demonstrations that grew into nightly rallies across the nation. Internet-born, youth-driven mass protest has since become a familiar and effective repertoire for activism in South Korea, even as the rest of the world has struggled to find its feet with this emerging model of political involvement. Igniting the Internet focuses on the cultural dynamics that have allowed the Internet to bring issues rapidly to public attention and exert influence on both domestic and international politics. The author combines a robust analysis of online communities with nuanced interview data to theorize a “cultural ignition process”—the mechanisms and implications for popular politics in volatile Internet-driven activism—in South Korea and beyond. She offers a unique perspective on how local actors experience and remember the cultural dynamics of Internet-born activism and how these experiences shape the political identities of a generation who has essentially come of age in cyberspace, the so-called digital natives or millennials. South Korea’s debates on the nature of youth-driven Internet protest reverberated around the world following the events in Tahrir Square in 2010 and Zuccotti Park in 2011. Igniting the Internetoffers numerous points of comparison with countries following a path of technological development and urban youth formation similar to that of South Korea with a thorough consideration of general structural changes and locally specific triggers for Internet activism. Readers interested in social movement theory and new media in social context as well as students and scholars of Korean studies will find the work both far-reaching and insightful.
OneCry: A Call to Spiritual Awakening is a challenge, a plea for readers to shake off spiritual apathy and wake up to the hope of God moving with extraordinary power in our day. It paints a picture of both desperation and hope; without spiritual revival our country has no hope, but when it comes we will need no other hope. Drawing on an abundance of stories from ordinary people who have experienced the power of life-changing revival in their own lives, this books provides a contemporary roadmap for spiritual awakening and real revival. Passionate and story-rich, OneCry engages readers to seek God urgently at this moment in history, it inspires them with hope for what God can do, and it invites them to join a growing movement of believers who are uniting in one cry for revival and spiritual awakening. It is a summons to join together in a single focus: passionate prayer for revival in our nation like hasn’t been seen in nearly two hundred years.
Revival is not just an emotional touch ... but a complete transformation! It can happen ... in your heart ... in your home ... in your church ... in your world. Seeking Him is a 12-week interactive study on personal revival. Get ready to experience the freedom and joy of an honest and humble heart, true repentance, God's amazing grace, genuine holiness, a clear conscience, radical forgiveness, sexual purity, and walking in the Spirit. Each week includes five days of individual study, questions for group discussion and interaction, testimonies of changed lives, and 'Making it Personal' questions and exercises. God says that if you seek Him you will find Him. What are you waiting for?
In Beyond Therapy, Erving Polster examines the role of "life focus" in three of society's most familiar activities: ordinary conversation, the arts, and religion. He shows the life focus movement to be an indivisible complement to just simply living. In proposing a paradigm shift from psychotherapy's priority for changing people's troubled lives into the complementary purpose of illuminating their lives, the author invites the participation of many people who do not seek remedial treatment for emotional or psychological problems. Polster incorporates a broader scenario for enhancing attention through community groups, showing that the convergence of people's minds on commonly important life themes creates enlightenment. This interlocked focus amplifies the ensuing conversational content and creates a meditation-like absorption. This kind of pointed focus, argues Polster, has the power to colour the lives of the participants. This work offers rationale and design for life focus community groups, and also creates a heightened identity for the life focus movement, providing other foundational ideas that help to unify diverse approaches. Mental health professionals will benefit from its wealth of specific exercises and instructions for program design. Polster provides leaders and group members with a well-rounded perspective on the basics of personal enlightenment and communal belonging.
Now a major motion picture, starring Carey Mulligan and Zoe Kazan "An instant classic of investigative journalism...‘All the President’s Men’ for the Me Too era." — Carlos Lozada, The Washington Post From Pulitzer Prize-winning journalists Jodi Kantor and Megan Twohey, the untold story of their investigation of Harvey Weinstein and its consequences for the #MeToo movement For years, reporters had tried to get to the truth about Harvey Weinstein’s treatment of women. Rumors of wrongdoing had long circulated, and in 2017, when Jodi Kantor and Megan Twohey began their investigation for the New York Times, his name was still synonymous with power. But during months of confidential interviews with actresses, former Weinstein employees, and other sources, many disturbing and long-buried allegations were unearthed, and a web of onerous secret payouts and nondisclosure agreements was revealed. When Kantor and Twohey were finally able to convince sources to go on the record, a dramatic final showdown between Weinstein and the New York Times was set in motion. In the tradition of great investigative journalism, She Said tells a thrilling story about the power of truth and reveals the inspiring and affecting journeys of the women who spoke up—for the sake of other women, for future generations, and for themselves.
Dorothy N. Gamble and Marie Weil differentiate among a range of intervention methods to provide a comprehensive and effective guide to working with communities. Presenting eight distinct models grounded in current practice and targeted toward specific goals, Gamble and Weil take an unusually inclusive step, combining their own extensive experience with numerous case and practice examples from talented practitioners in international and domestic settings. The authors open with a discussion of the theories for community work and the values of social justice and human rights, concerns that have guided the work of activists from Jane Addams and Martin Luther King Jr. to Cesar Chavez, Wangari Maathai, and Vandana Shiva. They survey the concepts, knowledge, and perspectives influencing community practice and evaluation strategies. Descriptions of eight practice models follow, incorporating real-life case examples from many parts of the world and demonstrating multiple applications for each model as well as the primary roles, competencies, and skills used by the practitioner. Complexities and variations encourage readers to determine, through comparative analysis, which model at which time best fits the goals of a community group or organization, given the context, culture, social, economic, and environmental issues and opportunities for change. An accompanying workbook stressing empowerment strategies and skills development is also available from Columbia University Press.