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"Become a shining icon in the business world! Understanding the rules of the professional leagues can ignite a woman's lifetime dreams and propel her to the top of any industry she chooses. Women are excelling furiously in society like no time in human history. Savvy women are reinventing themselves to claim their share of success. Are you ready to join them? Learn to focus your energy and shed distractions. Maintain control in challenging business scenarios. Recognize the social politics and stereotypes that impact women today. Establish concrete objectives for career preparation and advancement. Set your character compass on a North course for maximum performance. Entrepreneur professional Susan Diane Howell, MBA examines the heart of women's expectancy for success and shares a roster of empowerment points that build confidence and ultimate authority in career achievement. This critical book will enlighten the journey of every reader, as the no-nonsense success insights contained could only be understood and presented by a woman professional warrior who has forged the sacred grounds of Los Angeles, Manhattan, Las Vegas and the Asian and European markets. Few women understand their power and undermine the scope of their capability in the business world. Your ultimate potential is perfectly forecasted within the pages of Empowering The Professional Woman."
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
Part memoir, part tribute, and all great storytelling ... Music industry veterans Robbie Robertson, Jim Guerinot, Jared Levine, and Sebastian Robertson invite young readers to share with them in celebrating twenty-seven musical legends. Short profiles chronicle personal stories and achievements of extraordinarily talented artists whose innovations changed the landscape of music for generations to come. Carefully compiled like any great playlist, the line-up features originators, rebels, and risk-takers across diverse genres. From Ray Charles to Johnny Cash, Chuck Berry to Bob Dylan, Robertson shares anecdotes about these artists and the influence they had on his own musical journey. Always respectful of their reader, the writers never shy away from speaking about the difficult challenges these recording artists faced and the very human foibles that sometimes led to their tragic end. Most of all, it's the authors' passion and insights into these personal stories of creativity and collaboration -- and the power of music to shine a light on injustice and foster change -- that will fascinate, enlighten, and inspire music fans of all ages.
Evaluates the First Lady's emergence as a style icon and her growing influence on a changing American understanding of etiquette and femininity, in an illustrated account that also tours the cultural contributions of previous First Ladies. 60,000 first printing.
Global Icons considers how highly visible public figures such as Mother Theresa become global icons capable of galvanizing intense affect and sometimes even catalyzing social change.
Introduction to Celebrity Protection and Touring offers a peek behind the scenes of the close protection industry, more commonly known as the bodyguard business. More than the stereotypical “bullet blocker,” the modern protection specialist is a skilled practitioner who utilizes verbal judo much more than its physical counterpart. This book, written by industry experts, Elijah Shaw and Dale June, also narrows the focus, centering in on an exciting, but misunderstood, sector that involves working with celebrities ranging from actors to musicians and entering into their world of touring, filming and promotional appearances. While many may think that celebrity protection is “one size fits all,” nothing could be further from the truth, as you are not only dealing with the protection of the client, but the client’s reputation. All this with the added pressure of the entire world looking over your shoulder, just waiting for a misstep. With real-world advice, tactics and techniques on how to identify and defeat potential attackers, as well as covering everything from dealing with overzealous fans, to hyper-aggressive paparazzi, this book offers proven solutions from two experts that have covered the gambit from the Grammy Awards to the White House.
The management magazine for the electronics industry.
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
"Author and historian Bob Batchelor tells the compelling story of this artisanal ceramics company, still operating in the heart of the Ohio River Valley from its founding to present day. Filled with behind-the-scenes artist and creator interviews, stories of Rookwood's avid collectors, as well as never-before-seen images and documents from the company's historic archives, you will see why Rookwood remains a pillar of true craftsmanship. Published to coincide with Rookwood's 140th anniversary, this beautiful, collectible, fully illustrated volume tells the rich story of this female-founded, female-owned great American art pottery company"--provided by publisher.
For those fascinated by business dealings in the trillion-dollar global sport industry, this is the anthology you’ve been waiting for. The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport industry. Plentiful examples and stories, including insiders’ views of major sport deals, offer an exclusive behind-the-scenes look at the intricacies of sport business. Plus, this revised edition includes brand-new contributions addressing the adaptability and recovery of sport following the pandemic as well as a “Breakthrough Moments” list of the 50 most significant sport-related moments to offer societal context and historical depth. Editor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entertained by the personal insights of prominent sport business leaders, including league commissioners such as Gary Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry Colangelo and Tom Ricketts; executives such as Larry Lucchino and Pat Williams; administrators such as Joe Castiglione and Deborah Yow; professional athletes such as Scott Hamilton and Cal Ripken Jr.; and media personalities such as Jay Bilas and Ann Meyers Drysdale. This all-star team also includes legendary Duke University men’s basketball coach Mike Krzyzewski as the foreword author. The Sport Business Handbook gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant: Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry. Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area. Embrace technology and use the power of modern media to guide your organization toward its goals. Master leadership skills by establishing a framework for thinking and behaving as a leader at all times. Each chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport. These 80-plus sidebars include “Game Changer” sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and “360” sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices. Nowhere else will you find such a comprehensive guide with practical advice and personal stories from the biggest names in the industry. The Sport Business Handbook is an engaging, informative book that will help you discover your strengths and develop your skills so you can become one of the leaders to shape the sport business industry for the next 50 years.