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Enter the world of Richard Sala. It's eerie, sometimes bizarre, and always hypnotic! Meet masked detetives, tormented narrators, deranged doctors, prowling gorillas, villains and victims. Sala's comic strips are gemlike short stories, surreal and absurd where you'll find yourself tangled up with elements of old B-movies, detective thrillers, and dark laughter. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Calibri}
"...Provides students and professionals with clear examples of the evolution of clinical hypnotic phenomena. Two major innovations in this volume are the utilization theory of hypnosis and indirect forms of suggestion...Each chapter includes an essay by Ernest Rossi which clarifies and elaborates on the relevant issues of Dr. Erickson's work just illustrated. In these essays Dr. Rossi analyzes Dr. Erickson's approach in order to uncover some of the basic variables that can be isolated and tested by future experimental work...A number of graduated exercises are offered as a guide to aid hypnotherapists to develop their own skills in the clinical arts of observation, hypnotic induction, and the formulation of indirect suggestion..."--inside flap.
This book includes a step-by-step preparation for clients' receptivity to the stories, describing how rapport can be established and resistance lowered during the initial sessions of hypnotherapy. Then the stories are set within their original clinical context, so that we can comprehend their powerful impact on the course of therapy.
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
George Gafner's Handbook of Hypnotic Inductions provided clinicians with inductions ready-made for practice. Here, in response to the overwhelming success of that book, he provides more brand-new inductions for the beginning and advanced hypnotherapist. After briefly summarizing the theoretical foundations of hypnosis, Gafner presents the inductions in five main categories: story inductions, inductions for sleep, inductions for children, directive inductions, and confusional inductions. Detailed scripts for inducing the hypnotic state are presented, as well as strategies for deepening, re-alerting, and debriefing-all followed by insightful clinical comments, making this book a comprehensive and invaluable hypnosis resource for clinicians.
Not intended as a "cookbook" of suggestions for routine replication, this handbook provides examples of hypnotic suggestions and metaphors from some 100 hypnotherapists of diverse approaches and styles, to be individualized by the therapist who uses hypnosis according to the unique personalities, expectations, motivations, and problems of their patients. Annotation copyrighted by Book News, Inc., Portland, OR