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Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process. Validate your idea by learning the needs of potential users Develop branding, marketing, and sales strategies early on Form relationships with the right investment partners Prototype early and often to ensure you're on the right path Understand processes and pitfalls of manufacturing at scale Jumpstart your business with the help of an accelerator Learn strategies for pricing, marketing, and distribution Be aware of the legal issues your new company may face
Teams developing a software product for the first time can draw on a wealth of free and readily available resources to come up to speed, learn best practices, and get their minimum viable product (MVP) to market very quickly. Not so for teams working with hardware. The design, development and prototyping process takes longer, and is more costly than its software counterpart. Depending on the complexity of the product, iterations culminating in new physical prototypes can be measured in weeks or months, not days. User testing needs to be tightly planned and coordinated with the prototyping schedule. Business model testing is much harder than software products due to regulatory compliance requirements. There is also much less available information to help new teams navigate these unfamiliar waters and plan for success. This book levels the playing field for hardware teams by providing a concise and practical roadmap that helps teams navigate the path to bring a hardware product from concept to production. Teams will be able to accelerate product development by building knowledge in the following areas: Understand the steps to bring a hardware product with integrated software components to market Get practical tips on how to execute each step while saving time and money Use primary market research to ensure the right product is built for the right customers Manage the transition to manufacturing and operations to produce a quality product Build a high performing cross-functional team to speed time to market Author's note - March, 2020: The world moves at a very rapid pace. The global picture for product development, manufacturing and supply chain management has changed substantially since this book was first published. While the general principles and best practices for hardware development have not changed, hardware innovators now have a vast array of new options that were not available in the past. Examples include the rise of the maker movement and the subsequent widespread availability of makerspaces for rapid prototyping, the rise of Shenzhen as a hub for rapid prototyping for consumer electronics, and the impact of geopolitical and global healthcare trends and events on supply chain management. We encourage you to use this book as the first step in your journey to learn all about new and exciting options as you navigate the process from idea to product launch.
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
This is the first hands-on guide to the entire process of designing and manufacturing open source hardware. Drawing on extensive personal experience with DIY, maker, and hardware hacking projects, industry-leading contributors share proven approaches to design, remixing, fabrication, manufacturing, troubleshooting, licensing, documentation, and running an open source hardware business. Part I covers the emergence and evolution of open source hardware, what open source hardware licenses mean, and the growing role of standards in making hardware more open. Part II offers contributors' expert advice on key tasks, ranging from creating derivatives to using source files. Part III turns to production, showing how to manufacture at multiple scales-from personal to commercial. Appendixes provide valuable checklists for design, manufacture, security, and documentation. And to foster even more hands-on learning and experimentation, the low-cost Blinky Buildings open source hardware kit is used as an example throughout. Learn how to Get involved in the open source hardware community-its history and values Develop designs you can successfully prototype and manufacture Walk step by step through making derivatives from existing projects Build open source 3D printers, and remix 3D printable objects Create open source wearables Work with diverse source files, from electronics to other physical materials Fabricate your own designs Move from prototype to commercial manufacturing, and troubleshoot problems Choose a business model and build a profitable open source hardware company Avoid pitfalls associated with trademarks, copyrights, patents, and licensing Write documentation other hardware hackers can use Use open source hardware in education, helping students learn without boundaries
With the increased focus on building and renovation over the past decade, there has been a growing demand for hardware that is both beautiful and functional.
"This sobering description of many computer-related failures throughout our world deflates the hype and hubris of the industry. Peter Neumann analyzes the failure modes, recommends sequences for prevention and ends his unique book with some broadening reflections on the future." —Ralph Nader, Consumer Advocate This book is much more than a collection of computer mishaps; it is a serious, technically oriented book written by one of the world's leading experts on computer risks. The book summarizes many real events involving computer technologies and the people who depend on those technologies, with widely ranging causes and effects. It considers problems attributable to hardware, software, people, and natural causes. Examples include disasters (such as the Black Hawk helicopter and Iranian Airbus shootdowns, the Exxon Valdez, and various transportation accidents); malicious hacker attacks; outages of telephone systems and computer networks; financial losses; and many other strange happenstances (squirrels downing power grids, and April Fool's Day pranks). Computer-Related Risks addresses problems involving reliability, safety, security, privacy, and human well-being. It includes analyses of why these cases happened and discussions of what might be done to avoid recurrences of similar events. It is readable by technologists as well as by people merely interested in the uses and limits of technology. It is must reading for anyone with even a remote involvement with computers and communications—which today means almost everyone. Computer-Related Risks: Presents comprehensive coverage of many different types of risks Provides an essential system-oriented perspective Shows how technology can affect your life—whether you like it or not!
2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.