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Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyse trend spots, and apply insights to kickstart innovation. This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings. - Interviews with professionals that provide insights on how to implement trends. - Various activities and tools to be used individually or in a team. - A dedicated chapter on how to set up your own trend practice within your organization.
English as a Lingua Franca, or ELF for short, is currently one of the most dynamic topics in the fields of applied and socio-linguistics and English Language Teaching. It has been a thriving field of research for the last twenty years with a growing number of books and journals dedicated to the subject. The field has also seen the foundation of an annual international ELF conference series, which started in 2008 and attracts growing numbers year on year. This book has developed out of contributions to the Second International ELF conference held in Southampton (UK) in 2009. The papers in this volume provide new insights into ELF, by presenting and exploring the implications of some of the latest findings of empirical research in key ELF research areas including business and academic ELF, intercultural communication, language attitudes and ideologies, code-switching, and accommodation. These papers will have a broad appeal among applied- and socio-linguists, both academics and under/post-graduate students, as well as ELT practitioners around the world. They will also be of interest to language planners because of the potential of the research to inform English language policies and practices.
This new book presents important research in the field of ecological economics which is a trans-disciplinary field of academic research that addresses the dynamic and spatial interdependence between human economies and natural ecosystems. Ecological economics brings together and connects different disciplines, within the natural and social sciences but especially between these broad areas. Ecological economics presents a more pluralistic approach to the study of environmental problems and policy solutions, characterised by systems perspectives, adequate physical and biological contexts, and a focus on long-term environmental sustainability.
As today’s world continues to advance, Artificial Intelligence (AI) is a field that has become a staple of technological development and led to the advancement of numerous professional industries. An application within AI that has gained attention is machine learning. Machine learning uses statistical techniques and algorithms to give computer systems the ability to understand and its popularity has circulated through many trades. Understanding this technology and its countless implementations is pivotal for scientists and researchers across the world. The Handbook of Research on Emerging Trends and Applications of Machine Learning provides a high-level understanding of various machine learning algorithms along with modern tools and techniques using Artificial Intelligence. In addition, this book explores the critical role that machine learning plays in a variety of professional fields including healthcare, business, and computer science. While highlighting topics including image processing, predictive analytics, and smart grid management, this book is ideally designed for developers, data scientists, business analysts, information architects, finance agents, healthcare professionals, researchers, retail traders, professors, and graduate students seeking current research on the benefits, implementations, and trends of machine learning.
With contributions from leading international experts from within both the communications industry and academia, "Trends in Communication Policy Research" comprises the very latest developments in the theories, methods, and practical applications of this dynamic field. Topical and politically relevant, this authoritative and up-to-date volume will prove an invaluable reference for students and scholars seeking to understand communication policy issues.
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Social sciences have always been an important tool that enables human beings to examine and understand society. Through social sciences, researchers gain understandings of social phenomena and changes by providing commentaries, producing explanations, and attempting to synthesize a diversity of information sets to formulate theories. Since the concept of change has been the hallmark of the new millennium, researchers have witnessed a transformation in every aspect of the modern world at an ever-increasing speed, particularly in the social facet of human life. Ways of thinking that had previously been upheld and taught may, therefore, no longer be appropriate or effective as tools to understand contemporary phenomena and changes. The Handbook of Research on Current Trends in Asian Economics, Business, and Administration is a critical reference source that examines different aspects of social sciences, management, sociology, and education to better understand today’s society and social life in the Asian context. The book identifies trends, impacts, and implications of disruptive technologies for business and socio-economic development as well as strategic advantage on different levels of business and administration. Covering topics that include e-commerce, green management, information technology, economic growth, and distance learning, this book is essential for economists, academicians, government officials, policymakers, social scientists, managers, leaders, behavioral scientists, academicians, researchers, and students.
Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle. It will help you to find direction and which corners to take when you are scanning, analysing and applying the trends for any type of challenge or topic. This guide is linked to be used in combination with the bookHow to Research Trends by the same author. You can use it to challenge yourself or your team to 'learn-by-doing'. For easy usage, the guide follows the same structure as the book and it has the same colour coding and signage navigation. Don't just readHow to Research Trends, get yourself into the action mode! The guide is not linear, it does not have to be followed step-by-step in a rigid manner. You can create your own itinerary. Use it whenever you feel you the need for guidance or inspiration.
"This book investiges machine learning (ML), one of the most fruitful fields of current research, both in the proposal of new techniques and theoretic algorithms and in their application to real-life problems"--Provided by publisher.
With the perpetual advancements of technology, library and information science professionals are tasked with understanding these technologies and providing accurate and comprehensive information to other potential users. These professionals must develop best practices for understanding these technologies in order to best serve other users. The Handbook of Research on Emerging Trends and Technologies in Library and Information Science is a critical research book that examines advancing technologies and new innovations and their influences on library and information sciences for improved best practices. Featuring an array of topics such as digital libraries, distance education, and information literacy, this publication is essential for librarians, knowledge managers, information retrieval specialists, library and information science professionals, information scientists, researchers, web librarians, academicians, educators, IT specialists, and managers.