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A must-read for community activists who've ever wondered how to get their stories in the media. How to Make Our Own News will also be a useful resource for journalists who cover environmental issues. The author is a veteran journalist who also has long been directly engaged in work on behalf of the environment, and he has written a cogent "how to" on reaching audiences, developing story ideas, conducting successful interviews and writing stories that will be accepted by news editors. The work includes appendixes that summarise Agenda 21, the principles of sustainable development that resulted from the 1992 Earth Summit in Rio de Janeiro.
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
A ground-breaking exploration of our ignorance - informed by several exclusive studies across over 40 countries.
“A Washington insider draws on decades of experience to deliver a blistering critique of the state of American government” (Kirkus Reviews) in an authoritative scrutiny of the forces that run our society and a call to fix our democracy before it’s too late. If you’ve been watching the news and worrying that our democracy no longer works, this book, “a cri de coeur from one of our wisest Americans” (Michael Beschloss, Presidential Historian), will help you understand why you’re right. There is colossal concentration of power in the Presidency. Congress is crippled by partisanship and hostage to special interest money. The Supreme Court and many lower federal courts are riven by politics. Add politically fractured and fragile media, feckless campaign finance laws, rampant income and education inequality, and multicultural divisions, and it’s no wonder our leaders can’t agree on anything or muster a solid majority of Americans behind them. With decades at the top in government, law, and business, Joseph A. Califano, Jr. has the capacity to be party-neutral in his evaluation and the perspective to see the big picture of our democracy. Using revealing anecdotes featuring every modern president and actions of both parties, he makes the urgent case that while we do not need to agree on all aspects of politics, we do need to trust each other and be worthy of that trust. He shows how, as engaged citizens, we can bring back systems of government that promote fairness and protect our freedom. “It’s hard to argue with [Califano’s] analysis” (The New York Times Book Review) that the longer we wait to fix these problems, the more dangerous our situation will become.
Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON "Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message." -Harry Smith CBS News "David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it." -Richard Serrano Los Angeles Times