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Three years ago columnist and author Grace Dent joined new social network site Twitter, mainly as a place to dump her surplus jokes, rant about garbage TV and post exclusive j-pegs of her hot new toenail-varnish. But as every 're-tweet' and 'Follow Friday' saw her audience figures soar by tens of thousands, Dent found herself centre-stage in an all-consuming highly addictive social network revolution. One where the gags, gossip, scandal and backstabbing literally never stop. Here Dent takes a hilarious, acerbic look at what's really going on in Twitterworld; who's actually tweeting, who's really reading your tweets and what's behind the 140 character lies they tell. She looks at the highs and grotty lows of twitter addiction, the shameless social climbers, the friends you'll make and the ones you can't get bloody rid of, the barefaced bragging, the shameful celeb-stalking, and the truth about 'twanking', twitter cliques, angry 'twitchfork mobs' and dealing with trolls.
The human brain is made up of 85 billion neurons, which are connected by over 100 trillion synapses. For more than a century, a diverse array of researchers searched for a language that could be used to capture the essence of what these neurons do and how they communicate – and how those communications create thoughts, perceptions and actions. The language they were looking for was mathematics, and we would not be able to understand the brain as we do today without it. In Models of the Mind, author and computational neuroscientist Grace Lindsay explains how mathematical models have allowed scientists to understand and describe many of the brain's processes, including decision-making, sensory processing, quantifying memory, and more. She introduces readers to the most important concepts in modern neuroscience, and highlights the tensions that arise when the abstract world of mathematical modelling collides with the messy details of biology. Each chapter of Models of the Mind focuses on mathematical tools that have been applied in a particular area of neuroscience, progressing from the simplest building block of the brain – the individual neuron – through to circuits of interacting neurons, whole brain areas and even the behaviours that brains command. In addition, Grace examines the history of the field, starting with experiments done on frog legs in the late eighteenth century and building to the large models of artificial neural networks that form the basis of modern artificial intelligence. Throughout, she reveals the value of using the elegant language of mathematics to describe the machinery of neuroscience.
New York Times best seller Ever since Gabrielle Stanley Blair became a parent, she’s believed that a thoughtfully designed home is one of the greatest gifts we can give our families, and that the objects and decor we choose to surround ourselves with tell our family’s story. In this, her first book, Blair offers a room-by-room guide to keeping things sane, organized, creative, and stylish. She provides advice on getting the most out of even the smallest spaces; simple fixes that make it easy for little ones to help out around the house; ingenious storage solutions for the never-ending stream of kid stuff; rainy-day DIY projects; and much, much more.
#1 New York Times bestselling author and master of horror Stephen King teams up with Bev Vincent of Cemetery Dance to present a terrifying collection of sixteen short stories (and one poem) that tap into one of King’s greatest fears—air travel—featuring brand-new stories by King and Joe Hill, “an expertly compiled collection of tales that entertain and scare” (Booklist). Stephen King hates to fly, and he and co-editor Bev Vincent would like to share their fear of flying with you. Welcome to Flight or Fright, an anthology about all the things that can go horribly wrong when you’re suspended six miles in the air, hurtling through space at more than 500 mph, and sealed up in a metal tube (like—gulp!—a coffin) with hundreds of strangers. Here are all the ways your trip into the friendly skies can turn into a nightmare, including some we’ll bet you’ve never thought of before... but now you will the next time you walk down the jetway and place your fate in the hands of a total stranger. Featuring brand-new “standouts” (Publishers Weekly) by Joe Hill and Stephen King, as well as fourteen classic tales and one poem from the likes of Richard Matheson, Ray Bradbury, Roald Dahl, Dan Simmons, Sir Arthur Conan Doyle, and many others, Flight or Fright is, as King says, “ideal airplane reading, especially on stormy descents…Even if you are safe on the ground, you might want to buckle up nice and tight.” Each story is introduced by Stephen King and all will have you thinking twice about how you want to reach your final destination.
LONGLISTED FOR THE WILLIAM HILL SPORTS BOOK OF THE YEAR PRIZE 'Terrific fun' David Walsh, Sunday Times * * 'Thoroughly engaging' Washington Post A frank and revealing biography of legendary golf champion Phil Mickelson - who has led a big, controversial life - as reported by longtime Sports Illustrated writer and bestselling author Alan Shipnuck. Phil Mickelson is one of the most compelling figures in sports. For more than three decades he has been among the best golfers in the world, and his unmatched longevity was exemplified at the 2021 PGA Championship, when Mickelson, on the cusp of turning fifty-one, became the oldest player in history to win a major championship. In this raw and unauthorised biog­raphy, Shipnuck captures a singular life defined by thrilling victories, crushing defeats and countless controversies. Mickelson is a multi-faceted character, and all his warring impulses are on display in these pages: he is a smart-ass who built an empire on being the consummate professional; a loving husband dogged by salacious rumours; a high-stakes gambler who knows the house always wins but can’t tear himself away. Mickelson’s career and public image have been defined by the contrast with his lifelong rival, Tiger Woods. Where Woods is robotic and reticent, Mickelson is affable and extroverted, an incorrigible showman. In their early years together on Tour, Mickelson lacked Tiger’s laser focus and discipline, yet as Tiger’s career has been curtailed by scandal, addiction and a broken body, Phil sails on, still relevant on the golf course and in the marketplace. Phil is the perfect marriage of subject and author. Shipnuck delivers numerous revelations, from the true scale of Mickelson’s massive gambling losses to the secretive backstory of the Saudi golf league that Mickelson championed. But Phil also celebrates Mickelson’s random acts of kindness and generosity of spirit, to which friends and strangers alike can attest. Shipnuck has covered Mickelson for his entire career, allowing him to take readers inside the ropes with a thrilling immediacy and intimacy. The result is the juiciest and liveliest golf book in years - full of heart, humour and unexpected turns.
AS SEEN IN THE NETFLIX DOCUMENTARY THE SOCIAL DILEMMA A WIRED "ALL-TIME FAVORITE BOOK" A FINANCIAL TIMES BEST BOOK "THE CONSCIENCE OF SILICON VALLEY"- GQ “Profound . . . Lanier shows the tactical value of appealing to the conscience of the individual. In the face of his earnest argument, I felt a piercing shame about my own presence on Facebook. I heeded his plea and deleted my account.” - Franklin Foer, The New York Times Book Review “Mixes prophetic wisdom with a simple practicality . . . Essential reading.” - The New York Times (Summer Reading Preview) You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms. Lanier’s reasons for freeing ourselves from social media’s poisonous grip include its tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people even as we are more “connected” than ever, to rob us of our free will with relentless targeted ads. How can we remain autonomous in a world where we are under continual surveillance and are constantly being prodded by algorithms run by some of the richest corporations in history that have no way of making money other than being paid to manipulate our behavior? How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness, and freedom? Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us toward a richer and fuller way of living and connecting with our world.
A firsthand account and incisive analysis of modern protest, revealing internet-fueled social movements’ greatest strengths and frequent challenges To understand a thwarted Turkish coup, an anti–Wall Street encampment, and a packed Tahrir Square, we must first comprehend the power and the weaknesses of using new technologies to mobilize large numbers of people. An incisive observer, writer, and participant in today’s social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests—how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change. Tufekci speaks from direct experience, combining on-the-ground interviews with insightful analysis. She describes how the internet helped the Zapatista uprisings in Mexico, the necessity of remote Twitter users to organize medical supplies during Arab Spring, the refusal to use bullhorns in the Occupy Movement that started in New York, and the empowering effect of tear gas in Istanbul’s Gezi Park. These details from life inside social movements complete a moving investigation of authority, technology, and culture—and offer essential insights into the future of governance.
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
⭐ A REESE'S BOOK CLUB AND TIKTOK BOOK CLUB PICK ⭐ 'Hilarious, hot and heartfelt' MEG CABOT 'Gorgeously written and heart-meltingly romantic' BETH O'LEARY 'Romantic, sexy, fun, delicious and important' MARIAN KEYES __________ Sisters, beware the 'Wasteman of Whitewell' . . . As host of radio show Brown Sugar, Kiki Banjo's mission is to protect her listeners from heartbreak. Which puts Whitewell College's newest student, handsome 'player' Malakai Korede, at the top of her hitlist. But when Kiki's dream summer internship in New York depends on finding a fresh angle for her radio show, she must make an unlikely bargain with Malakai himself - to put their simmering clashes aside to form a fake relationship, something sweet and spicy enough to win over the whole campus. However, close proximity to the notorious heartbreaker brings everything Kiki thought she knew about her own heart into question. Why does throwing out her stringent romantic rulebook suddenly so tempting? Will she find it in her to resist? A fresh, utterly addictive rom-com from Sunday Times bestselling author Bola Babalola, Honey & Spice is full of delicious tension and romantic intrigue that will make you weak at the knees. 'Romance will never be dead, as long as Bolu is writing it' JESSIE BURTON 'Everything you could ever want from a romance and more - the vibes are simply immaculate' ZOELLA 'Charming and funny' OBSERVER 'The book many have been waiting for' LIZZIE DAMILOLA BLACKBURN 'Kiki compares her feelings for Malakai as like swallowing a star. That's a bit how I felt after reading this messy but joyful book' THE TIMES 'Breathes new life into the genre with its vibrant characters and sexy, authentic voice' RED 'Smart, sexy and energetic' EMMA GANNON 'This book is so addictive' ANNIE LORD WHY READERS LOVE HONEY & SPICE 'Sweet and spicy' ⭐ ⭐ ⭐ ⭐ ⭐ 'How modern chick flicks should, and probably will, look like' ⭐ ⭐ ⭐ ⭐ ⭐ 'Warm, funny and sweet. I see a lot of myself & experiences in the main character Kiki - and we love that kind of representation' ⭐ ⭐ ⭐ ⭐ ⭐ 'Funny, hot, thought-provoking' ⭐ ⭐ ⭐ ⭐ ⭐ Honey & Spice was the winner of the TikTok Book Awards Book of the Year in August 2023.
This irresistible debut, set in contemporary New York, provides a sharp, insightful look into how the relationship between two best friends changes when they are no longer coming of age but learning how to live adult lives. As close as sisters for twenty years, Sarah and Lauren have been together through high school and college, first jobs and first loves, the uncertainties of their twenties and the realities of their thirties. Sarah, the only child of a prominent intellectual and a socialite, works at a charity and is methodically planning her wedding. Lauren—beautiful, independent, and unpredictable—is single and working in publishing, deflecting her parents’ worries and questions about her life and future by trying not to think about it herself. Each woman envies—and is horrified by—particular aspects of the other’s life, topics of conversation they avoid with masterful linguistic pirouettes. Once, Sarah and Lauren were inseparable; for a long a time now, they’ve been apart. Can two women who rarely see one other, selectively share secrets, and lead different lives still call themselves best friends? Is it their abiding connection—or just force of habit—that keeps them together? With impeccable style, biting humor, and a keen sense of detail, Rumaan Alam deftly explores how the attachments we form in childhood shift as we adapt to our adult lives—and how the bonds of friendship endure, even when our paths diverge.