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Great athletes make difficult moves look effortless with a combination of skill, strength, and balance. Traditional conditioning builds a fitness base, but modern sports training takes into account athletic movement patterns. Athletic Body in Balance is the first guide of its kind to show you how to train for smooth, fluid movement and prevent muscle imbalances, mobility restrictions, stability problems, and injuries. Physical therapist and sports conditioning expert Gray Cook has proven the effectiveness of his approach through the performances of athletes in the NFL, NBA, NHL, WNBA, and Reebok® University's sports training system. Cook's methods will help you identify functional weaknesses; correct imbalances; explore your potential; and refine sport-specific movement skills such as jumping, kicking, cutting, and turning. You will see where conditioning is breaking down and how to get your body back on track. Whereas other books concentrate on maximizing your strengths, Athletic Body in Balance focuses on exposing and overcoming your weaknesses to form a foundation for long-term training gains. Learn how to maintain what you gain and build on your improvements. Make this comprehensive assessment tool your training guide. Prepare and repair your body for ultimate athletic performance with Athletic Body in Balance.
Eddie Lester has helped more than four thousand personal trainers reach their financial goals and grow their businesses. Now, he wants to help you do the same in this new guide to professional success. In Business and Sales: The Guide to Success as a Personal Trainer, Lester takes you through every step needed to secure the sale and net a new client. Like your own journey, the guide starts with one of the most important steps: attaining certification. Passion isn't enough to be a personal trainer; you need to show your clients that you are knowledgeable and trustworthy. The next chapters reveal how to create a personal brand, define your niche, target your most important demographic, hone your selling personality and sales pitch, make an amazing first impression, follow up with each client, and calculate a pricing structure. Lester also outlines business checkpoints to help you gauge your progress. His "Power Questions" can uncover a client's true motivations and empower you to make the sale. The most important concept Lester wants you to learn is discipline. Use the same drive that makes you a successful personal trainer to become just as successful as a business owner.
Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers Worldwide. Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income. --
For a couple of years, Shannon Sorrels has wanted to put out a book about fitness and weight management, a book that's entertaining, motivating and a tad bit pointed, sort of a Dave Barry and Erma Bombeck meets Dr. Oz and Bob Greene -- definitely not your traditional this-is-how-to-lose-weight manual. A multi-degreed certified personal trainer and owner of an award-winning fitness training and nutrition studio in Phoenix, Sorrels has heard every excuse for not exercising and committing to a weight-management program: I?m too busy I?ve been out of town TV was good last night I had to go out to dinner a lot this week I?ve been sick The conference lunch had bad food choices My job is stressful I?m PMSing I?ve been busy I?m backed up (and I don't mean scheduling) They made me a cake I?m too busy I need wine I?m genetically fat My family is sick I?m allergic to South African bee pollen My car is at the shop My dog is sick These are new shoes My metabolism thinks I?m starving My child failed a test Dunkin' Donuts had a sale I usually weigh-in in the morning The soft serve yogurt with Oreo toppings was for calcium I?m too busy My cat is sick Beer helps me relax My tree fell over I forgot to wash my workout clothes I?m tired These are different clothes My pinky nail fell off My fridge died; I had to eat it all The moon is out of phase with Jupiter I?m too busy And to the people who made those excuses, she has wanted to say, then just stay fat.? Sorrels knows of what she speaks. The word ?diet? has been part of her vocabulary since she was 9 years old. She spent many years upset, depressed, frustrated and confused. She lost weight and then gained it back. She read books, listened to tapes and joined programs. She fumbled around until she figured it out, and when she did she changed careers and started Physix. She also found a way to share her thoughts and frustrations: writing. This book isn't a step-by-step weight-loss or fitness plan. There already are plenty of those, and Sorrels doesn't agree with most of them anyway. Instead, it is intended to motivate and entertain, spur some heated debates ? and maybe even put an end to all of the excuses.
Developed by the National Academy of Sports Medicine (NASM), this book is designed to help people prepare for the NASM Certified Personal Trainer (CPT) Certification exam or learn the basic principles of personal training using NASM's Optimum Performance Training (OPT) model. The OPT model presents NASM's protocols for building stabilization, strength, and power. More than 600 full-color illustrations and photographs demonstrate concepts and techniques. Exercise color coding maps each exercise movement to a specific phase on the OPT model. Exercise boxes demonstrate core exercises and detail the necessary preparation and movement. Other features include research notes, memory joggers, safety tips, and review questions.
Effective fitness instruction and training programme design require an exercise specialist trainer to combine professional experience with strategies underpinned by scientific evidence. This book allows readers to develop their understanding of the scientific rationale behind important components of personal training, such as monitoring fitness and training programme design. Each chapter synthesizes the findings of cutting-edge scientific research to identify optimum training methods and dispel some myths that are prevalent in the fitness industry. The chapters within this new edition have been written by internationally renowned experts from several disciplines, including strength and conditioning, physiology, psychology, and nutrition. Contributions have also been made from esteemed academics who have conducted some of the scientific studies discussed within the book. The authors have interpreted and summarised the scientific evidence and produced evidence-based recommendations, allowing readers to explore the latest concepts and research findings and apply them in practice. The book includes several new chapters, such as evidenced based practice (EBP), and designing training programmes female clients. This second edition remains the essential text for fitness instructors, personal trainers and sport and exercise students. The book provides an invaluable resource for fitness courses, exercise science degree programmes and continued professional development for exercise professionals.
Smarter Workouts: The Science of Exercise Made Simple gives you the solution you need with efficient and effective workout programs that use only one piece of equipment. You can work out in a short period of time without spending a lot of money on expensive equipment or gym memberships—all while targeting your personal goals.
FITNESS TRAINING. This new book presents the continued evolution of functional training. Ten sections present everything a strength coach or personal trainer may need to understand modern training theory. Boyle updates the reader on the current thinking in core training, back pain, and on how the hip musculature works. Further material on cardiovascular training, and what has worked for the athletes training in his facility continues the journey. In the second half of the book, the author discusses training strategies, including exercises equipment and tools in use on the gym floor, how he develops speed, and a section on his single-leg training methods. Finally, he puts the entire package together with program design, covering the basic objectives of a sound program, and showing you exactly which programs to use in a variety of circumstances.
Selling Personal Training is an income producing system that was created to help personal training professionals in the health club industry improve their ability to recruit and enroll new clients.