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If you are starting a practice for the first time or your existing practice needs a kick-start, this is the book/CD Rom package you need. It covers everything you need to know about the business of practicing acupuncture and Chinese medicine. Used by over 25 schools as a required text, the companion CD Rom alone is worth the price. * advice and stories from real practitioners all over the U.S. and Canada * scores of pages of downloadable forms, letters, work sheets, and templates on the CD Rom so you don't have to invent them yourself * a well-organized, easy-to-read, compact and humor-filled writing style * condensed "points to ponder" at the end of each chapter * hundreds or resources, websites, and tips to make your professional life easy * Many effective marketing ideas * New chapter on buying and selling a practice
Although acupuncture is currently experiencing a great increase in acceptance and growth, many acupuncturists are failing to earn a living. Recent statistics suggest that nearly 9 out of 10 acupuncturists end-up in private practice but most of those are struggling to earn solid incomes. This book offers candid and comprehensive advice about what it really takes to manage a successful acupuncture practice in the West today. Readers will learn the unique combination of skills needed to make acupuncture services effective and affordable while still allowing practitioners to earn a comfortable living. Distilled from 25 years of full-time private practice this is real-world advice offered by one of the acupuncture profession's most experienced practitioners and authors. "Not strictly a clinical guide, or a business book, or a political treatise, but rather an original fusion of the most important aspects of all three, Making Acupuncture Pay should be required reading for every student of acupuncture, for any acupuncturist who's struggling to make a practice work, and well, for any acupuncturist...PERIOD " -Brent Ottley, L.Ac. "This book should be required reading before one enrolls in acupuncture school, as each chapter addresses the fundamental concepts and realistic prospects of the graduate earning a living as an acupuncturist." -Pamela Howard, acupuncture student Matthew Bauer began his practice in 1986 immediately after obtaining his State acupuncture license and as the sole source of support for his family of four. Learning how to manage his practice by trial and error, Matthew currently sees between 75-100 patients a week. In addition to his busy practice, Matthew also became involved with acupuncture organizations and as a consultant for the insurance industry helping to pioneer acupuncture HMO plans. He is the author of The Healing Power of Acupressure and Acupuncture, which explores the Taoist roots of Chinese medicine as a means of educating the public about acupuncture's benefits. With Making Acupuncture Pay, Matthew begins his efforts to help fellow acupuncturists achieve the level of practice success he has been blessed to enjoy.
Part business book, part self-development and spiritual growth book, this is a rallying cry for acupuncturists to rise up and show the world that we mean business. Many acupuncturists don't get the business guidance they need to build prospering practices and as a result, many acupuncture clinics are struggling. But it doesn't have to be this way. Acupuncture is experiencing a huge increase in growth, acceptance, and demand and your practice can be as full as you'd like it to be. People need you! You just need to know how to reach and communicate with them. In this book, Katie Altneu shows you how. Katie is an acupuncturist and herbalist with a thriving clinic in Denver, CO and has taught the Clinical Business Management class to acupuncture students at the Colorado School of Traditional Chinese Medicine for years. She knows what it's like to be a passionate, driven, caring acupuncturist... but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and mindset blocks that acu-preneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: -Get clear on your vision -Create your brand and vibe -Understand your potential patients, so you can truly resonate with them -Develop a marketing system that runs on autopilot -Move past the fears and doubts that can get in the way -Become a wildly successful acupuncturist -And so much more! With her warm wit and her tough love, this book provides honest, realistic, and practical tools to help you follow your heart, serve more patients, and build a thriving acupuncture practice.
Drawing on ancient Chinese knowledge and tradition, this book teaches practitioners of acupuncture how to develop their internal energy and sensitivity to energy in order to improve their practice. Understanding and working with energy flow is essential to becoming a good acupuncturist and regular qigong practice helps the acupuncturist to direct energy flow within the patient more accurately and effectively. This book presents a complete training regime for Western acupuncturists and features qigong exercises dating back centuries. With images from the original manuscripts and the Chinese text alongside an English translation and commentary, Western readers are introduced to unique exercises and internal cultivation texts in a truly authentic way. This book provides essential internal training for acupuncture practitioners and students and will be of interest to a wide array of martial arts and traditional Chinese medicine practitioners.
This book informs the reader of the essential information for Running a Safe, Successful Acupuncture Clinic. Split into three sections cover Techniques and Safety (Risk Management), Ethics and Interpersonal Skills and Clinic Management, these three areas provide vital knowledge to any acupuncturist, regardless of whether a new practitioner or one already in practice with several years experience. Standing as an easy-to-use reference book as well as a comprehensive textbook this book is an essential read. - an excellent valuable addition for everyone associated with acupuncture and traditional chinese medicine - offers everything you need to know in an acupuncture clinic - chapters cover essential areas such as safety, risk, ethics and interpersonal skills and clinic management - written by a leading practitioner in the field with a considerable understanding of the particular needs and unique aspects of running an acupuncture clinic - aimed to be accessible to both the new and experienced practitoners
Here's How to Transform Your Practice Growth and Clinical Results 10x with Structural Alignment Acupuncture... You already know that acupuncture yields incredible results and reverses some of the toughest conditions. The struggle that we're all faced with is how do we master the medicine and grow a vibrant, thriving acupuncture practice at the same time? This is where Regan Archibald comes in. In his new book, Acupuncture Blueprint for Success, he helps acupuncturists just like you grow your acupuncture practice so you can help more people than you've ever dreamed of.