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This second edition of New Business Models in the Digital Age is full of updated, need-to-know information for anyone interested in this topic. Due to the outstanding reception the original report had in 2014, having been downloaded over 5,000 times, and because of all of the available new data and important developments, it was necessary to expand the report after just a year to include all of the changes that have taken place since then. Some of the biggest news in this year's edition comes from the world of micropayments, namely the new and hotly debated "pay what you read" business model. The newest changes in subscription models, which are having a hard time taking hold in the book sector, are also discussed as is the surge in the number of new crowdfunding projects that have led to the consolidation of this business trend in the last year alone.
Although publishing and digital cultures are evolving at highly different speeds in the Spanish markets, technology and the ebook both offer a broad spectrum of business opportunities for publishers in Latin America and Spain. The soaring number of ebooks published in those countries, the growing importance of digital reading and the increasing role of the Internet as a distribution and marketing tool for books, all lead to the assumption that the evolution of the digital market is a reality in most Latin American countries. Having looked closely at digital and publishing trends in various countries (Argentina, Brazil Colombia, Chile, Ecuador, Spain, Mexico, Peru), this report, compiled by Dosdoce.com in collaboration with Bookwire, offers a series of indicators and prospects regarding each of these markets, with the purpose of offering a tool for publishers, booksellers, authors, investors, the media and experts to understand the changes being experienced by Spanish-speaking and Portuguese markets, together with the business opportunities these changes offer professionals in the publishing sector worldwide.
Over the last several years, the Internet has transformed business models and the way companies in various sectors, like the media, airlines, tourism, financial intermediaries, etc., are organized. Every company that packages content and markets it through intermediaries will go through a change in its business model, and companies in the cultural sector will be no exception to this structural transformation process. A new era is fast approaching in which the way a business handles its relationship with consumers (B2C) will outweigh the current business-to-business (B2B) intermediation model. The objective of this study is to provide professionals in the book world, whether they are publishers, agents, authors, booksellers, or librarians, with a broad analysis of the business models currently available on the Internet so that they may determine where their business opportunities lie and what the benefits of each of these models are for their companies.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.
17 Structural Crises of Meaning and New Technologies: Reframing the Public and the Private in the News Media through the Expansion of Voices by Social Networks -- 18 A Starting Path for a Great Future -- List of Contributors -- Index
Following the excellent reception of the first two editions of the AC/E Digital Culture Annual Report (2014 and 2015) – more than 5,000 copies of each have been distributed over the past two years – we are pleased to share with culture sector professionals the third edition, which sets out to analyse the impact of new technologies on artistic creation and their use at cultural festivals. To achieve this aim, the broad-ranging content of the third edition of the report has been divided into two main sections to make it easier to read for the different audiences at which it is aimed. 'Smart Culture' is the overarching theme established by the Advisory Committee of the AC/E Digital Culture Annual Report 2016 as a basis for choosing the six articles that make up the first part of this year's edition. Just as the first report's Focus dealt with the impact of the Internet on the performing arts (theatre, opera, dance, ballet, etc.) and that of the second edition analysed the use of new technologies in the world of museums, for this third edition it conducts a thorough analysis of the use of new technologies at some 50 Spanish and foreign cultural festivals.
This report has been drafted by Bookwire and Dosdoce.com for The International Digital Distributors Meeting. IPDA is the international umbrella organization for the associations and companies that develop its activity in the field of publishing distribution (books, magazines, newspapers... both on print and digital versions) After the success of the first three editions of The International Digital Distributors Meeting organized in Madrid at the premises of Casa del Lector (FGSR), the management team of the Spanish Federation of Book Distributors (FANDE) and the International Publishing Distribution Association (IPDA) has decided to organize this event on annual basis to allow distribution professional to share market information and digital trends.