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Real advice for new & experienced prosecutors from an author that has lived the District Attorney's life.
This is a book for solo and small firm attorneys. No matter where you are in the process of building your firm's financial foundation, we've got the tools and information that can take you to the next level. There is no shame in not knowing how to handle your firm's finances: We've dealt with hundreds of attorneys who are great lawyers, but share this same problem to one degree or another. It's not your fault. The law school you attended prepared you to be a lawyer, but likely left you completely unequipped to handle the business side of practicing law. Most of them adhere to the idea that the practice of law is a lofty, mission-driven profession, aimed at serving clients and righting wrongs - a mission that should be untainted by the concerns of business. Unfortunately, many mission-driven firms don't have the opportunity to serve their clients for very long because they can't fund their mission. Don't let this happen to you.
Rainmaking Made Simple: What Every Professional Must Know is the definitive how-to guide for professionals on growing their business. It demystifies the process of building client relationships, making it simple to grasp, retain, and put into practice.
Learn proven techniques for empowering your legal career from law school through partnership. Build your personal brand, leverage your creativity and maximize your business development potential by hosting your own television show, starting a charity, getting yourself published and using many other genuine strategies for connecting with people and establishing meaningful professional relationships. Book jacket.
In this insightful, action-oriented book that goes way beyond the usual "business development tips for lawyers", Michelle Cotter Richards, a former Biglaw litigator and in-house counsel, draws on her years of experience coaching Biglaw attorneys to teach readers an entirely new approach to Biglaw business development. Originate contains powerful strategies to help Biglaw attorneys develop business right away, even in the face of the ever-changing market for Biglaw legal services. Originate analyzes the systemic evolution of Biglaw and its future direction, leading to the inescapable conclusion that an entirely new understanding of Biglaw business development is in order. Integrating concepts from experts such as Daniel Pink, Dr. Larry Richard and Susan Swaim Daicoff, lawyers who implement the practical, research-driven concepts in Originate will be poised for success no matter what the future holds for Biglaw. A must read for Biglaw rainmakers and future rainmakers everywhere.
Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.
The reluctant rainmaker is one who understands how important it is to be able to bring in clients, but does not care for the idea of business development, viewing it as a necessary but distasteful part of practicing law. In this book you will find the information that will help you understand why business development is so critical. Using the step-by-step guide in the rainmaker's toolkit, you will create your own cohesive business development plan. This plan will provide the clear direction you need to build a solid book of business that will support you in developing a successful, satisfying, and sustainable practice.
From start to finish the naked lawyer will provide you with a complete strategy and skills toolkit for brand, career and business development.
Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.