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'Alternative' medicine is now used by one in three of us. In the UK we spend an estimated £4.5 billion a year on it and its practitioners are now insinuating themselves into the mainstream. There are methods based on ancient or far-eastern medicine, as well as ones invented in the nineteenth and twentieth centuries. Many are promoted as natural treatments. What they have in common is that there is no hard evidence that any of them work. Treatments like homeopathy, acupuncture and chiropractic are widely available and considered reputable by many. Ever more bizarre therapies, from naturopathy to nutraceuticals, ear candling to ergogenics, are increasingly favoured. Endorsed by celebrities and embraced by the middle classes, alternative medicine's appeal is based on the spurious rediscovery of ancient wisdom and the supposedly benign quality of nature. Surrounded by an aura of unquestioning respect and promoted through uncritical airtime and column inches, alternative medicine has become a lifestyle choice. Its global market is predicted to be worth $5 trillion by 2050. Suckers reveals how alternative medicine can jeopardise the health of those it claims to treat, leaches resources from treatments of proven efficacy and is largely unaccountable and unregulated. In short, it is an industry that preys on human vulnerability and makes fools of us all. Suckers is a calling to account of a social and intellectual fraud; a bracing, funny and popular take on a global delusion.
Explore the many forms of complementary and alternative medicine (CAM) practiced today and discover their histories, guiding principles, purported benefits, and potential risks. Part of Bloomsbury's Q&A Health Guides series, this book examines a wide variety of forms of CAM popular in the 21st century. The volume's 48 questions begin with 10 that address foundational topics such as who uses CAM, how CAM has been studied and regulated, and how to gauge a particular treatment's safety and efficacy for yourself. The remaining 38 questions cover alternative medical systems and complementary treatments, including mind-body interventions, biologically based therapies, manipulation- and body-based methods, and energy therapies. Each answer utilizes a standardized format that examines a treatment's history, how it's practiced, the scientific community's view, potential benefits and risks, and special considerations. The text takes an unbiased approach, balancing respect for individuals' beliefs with the rigor of modern science. Augmenting the main text, a collection of 5 case studies illustrate key concepts and issues through relatable stories and insightful recommendations. The Common Misconceptions section at the beginning of the volume dispels 5 long-standing myths about CAM, directing readers to additional information in the text. The Glossary defines terms that may be unfamiliar to readers, while the Directory of Resources curates a list of the most useful books, websites, and other materials. Finally, whether they're looking for more information about this subject or any other health-related topic, readers can turn to the Guide to Health Literacy section for practical tools and strategies for finding, evaluating, and using credible sources of health information both on and off the Internet.
This book addresses how the Hopi became icons of the followers of alternative spiritualities and reveals one of the major pathways for the explosive appropriation of Indigenous identities in the 1960s. It reveals a largely unknown network of Native, non-Indian, and neo-Indian actors who spread misrepresentations of the Hopi that they created through interactions with the Hopi Traditionalist faction of the 1940s through 1980s. Significantly, many non-Hopis involved adopted Indian identities during this time, becoming "neo-Indians." Exploring the new social field that developed to spread these ideas, Hopis and the Counterculture meticulously traces the trajectories of figures such as Ammon Hennacy, Craig Carpenter, Frank Waters, and the Firesign Theatre, among others. Drawing on insights into the interplay between primitivism, radicalism, stereotyping, and identity, Haley expands on concepts from scholars such as Roy Harvey Pearce's notion of "isolated radicals" and Jonathan Friedman's observations regarding the ascendancy of primitivism amid global crises. Haley scrutinizes the roles played by non-Hopi actors and the timing behind the widespread popularization of Hopi religious practices.
Containing over 900 entries of general disease conditions and corresponding herbal treatments, this book covers: therapeutic action, 550 monographs of medicinal plants, and the properties of herbs and preparations such as inctures, liquid extracts, poultices and essential oils.
What are new interview methods and practices in our new 'interview society' and how do they relate to traditional social science research? This volume interrogates the interview as understood, used - and under-used - by anthropologists. It puts the interview itself in the hotseat by exploring the nature of the interview, interview techniques, and illustrative cases of interview use.What is a successful and representative interview? How are interviews best transcribed and integrated into our writing? Is interview knowledge production safe, ethical and representative? And how are interviews used by anthropologists in their ethnographic practice?This important volume leads the reader from an initial scrutiny of the interview to interview techniques and illustrative case studies. It is experimental, innovative, and covers in detail matters such as awkwardness, silence and censorship in interviews that do not feature in general interview textbooks. It will appeal to social scientists engaged in qualitative research methods in general, and anthropology and sociology students using interviews in their research and writing in particular.
Sixty-one tales narrated by Yaquis reflect this people's sense of the sacred and material value of their territory.
The literature on management and organization studies suggests the time is right for a focus on 'care and compassion'. The aim of this book is to answer this call by examining the cultural changes found within a particular 'compassionate organization' - an English hospice - from its altruistic beginnings to the more professionalized culture of today. The study seeks to understand how its members identify or fail to identify with an organization where issues of life and death take centre stage and explores some of the problems the hospice faces regarding its representation in society. These strands are then drawn together to consider the interrelationships between culture, identity, and image in the organization. An ethnographic approach, including participant observation, extended interviews, and group meetings, was used to study this organization over a period of almost two years. This enabled the production of a nuanced, sensitive, and holistic interpretation of the case study hospice as inferred from the views of both insiders and outsiders. The findings shed new light on the literature in management studies by proposing a view of culture as a sense-making context that facilitates group socialization underpinning a sense of personal and organizational identity. The study suggests a link between culture and group identification, making discussions about culture almost inseparable from those around identity. With regard to identity and image however the study suggests a dynamic and iterative relationship with a continuous flow between interpretation and reinterpretation influenced by the all-pervading cultural context.

The Interview

Association of Social Anthropologists of the UK and the Commonwealth. Conference

Published: 2013-11-01

Total Pages: 289


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The interview is a key ethnographic method. This volume presents an overview of the latest debates on the interview as used by anthropologists. This cutting-edge international collection explores theory, introduces new interview techniques and raises new questions about interview practice.