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This book tackles the history of the Swiss watch industry in a global perspective: it gives particular attention to rival nations such as the United Kingdom, the USA and Japan. The author demonstrates how Swiss watchmakers succeeded in facing various challenges: the industrialization of production at the end of the 19th century, the delocalization of production in the interwar years and globalization since the 1960's. These challenges helped Switzerland to maintain and strengthen its position as a leader on the world market. This study shows how innovation and new technologies, the industrial policy of the Swiss authorities, the industrial district organization and the relations with trade unions explain the worldwide success of the Swiss watch industry.
The phenomena of Japan emerging as one of the most competitive industrial nations in the twentieth century and the general shift of competitiveness to East Asia since the 1980s have been widely studied by many scholars from different fields of the social sciences. Drawing on sources from Japanese, Swiss, and American archives, the historical analysis of this book tackles a wide range of actors and sheds light on the various processes that enabled Japanese watch companies to transfer technology and expand commercially starting in the second half of the nineteenth century. By exploring the case of the watch industry, this book serves to establish a better understanding of the origins of the competitiveness of Japanese manufacturing and its evolution until its decline in the post‐bubble economy (in the 1990s and 2000s).
This title is the second volume of a comprehensive, four-volume survey which documents the miraculous growth of Japanese science and technology from postwar devastation to its attaining a leading global status. The team of more than fifty Japanese experts labored for ten years in assembling the unique materials into a monumental work of careful scholarship. The study won the prestigious Mainichi Publications Award in 1997.
Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic companies whose names became associated with quality and style. At the same time, Western ideas of modernity merged with earlier artisanal ideals to create Japanese connotations of luxury for readily accessible products. Businesses manufactured items at all price points to increase consumer attainability, while starkly curtailing production for limited editions to augment desirability. Between the late nineteenth and twenty-first centuries, control over family disposable income transformed Japanese middle-class women into an important market. Growth of purchasing power among women corresponded with Japanese goods diffusing throughout the empire, and globally after the Asia-Pacific war (1931–1945). This book offers case studies that examine affordable luxury consumer items often advertised to women, including drinks, beauty products, fashion, and timepieces. Japanese companies have capitalized on affordable luxury since a flourishing domestic mercantile economy began in the Tokugawa period (1603–1868), showcasing brand-name shops, renowned artisans, and mass-produced woodblock prints by famous artists. In the late nineteenth century, personalized service expanded within department stores like Mitsukoshi, Shiseidō cosmetic counters, and designer boutiques. Shiseidō now globally markets invented traditions of omotenashi, Japanese ”values” of hospitality expressed in purchasing and consuming its products. In postwar times, when a thriving democracy and middle-class were tied to greater disposable income and consumerism, companies rebuilt a growing consumer base among cautious shoppers: democratizing luxury at reasonable prices and maintaining business patterns of accessibility, high quality, and exemplary service. Nationalism amid economic success soon blended with myths of unique Japanese identity in a mass consumer society, suffused by commodity fetishism with widely available brand names. As the first comprehensive history of iconic Japanese name brands and their unique connotations of luxury and accessibility in modern Japan and elsewhere, Democratizing Luxury explores company histories and reveals strategies that lead customers to consume these alluring commodities.
This book recounts the story of Florentine Ariosto Jones, who after the Civil War decided to manufacture watches. Combining the cheap labor available at the time in Switzerland with US manufacturing technologies, Jones embarked on his venture to produce affordable watches for the American market. Consequently, he became a pioneer in the business of outsourcing labor for economic purposes through his contracting of labor to Europe. While the company still exists today, very little is known about Jones. The present book will undoubtedly change this by telling the fascinating story of an American adventurer and his pursuit to globalize American watchmaking at the end of the 19th Century.
Seiko has built a legacy of creating purpose-built watches for professional adventurers. When did this legacy begin? Rediscover the lost history of Seiko's first professional mountaineer's watch. Follow the men whose challenge for glory took them to the savage and extraordinary mountain Gyachung Kang.
Since the large-scale manufacture of personal timepieces began, industry leadership has shifted among widely disparate locations, production systems, and cultures. This book recounts the story of the quest for supremacy in the manufacture of watches--from the cottage industries of Britain; to the preeminence of Switzerland and, later, the United States; to the high-tech plants of Japan and the sweatshops of Hong Kong. Glasmeier examines both the strategies adopted by specific firms and the interplay of such varying influences as technological change, cyclical economic downturns, war, and national trade policies. In so doing, she delineates a cohesive framework within which to address such broader questions as how sustained regional economic development takes place (or starts and then stops); how decisions made by corporations are structured by internal and external forces; and the ways industrial cultures with different strategic learning capabilities facilitate or thwart the pursuit of technological change.