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"Billionaire Aaron Bryant lives and works on a knife's edge; his dark, brooding persona and fearsome reputation hide a shameful family secret. So sassy maid of honor Zoe Parker is an unwelcome distraction when, at his brother's wedding, she hides Aaron's ever-ringing phone down her tight pink dress! ... Aaron's arrogant, skilled retrieval of his property sparks a chemistry that ends in a mind-blowing one-night stand. But such uncontrollable passion leaves an indelible mark on their lives. He never expected to see Zoe again, until two little lines appeared on a stick"--Publisher.
【A story by USA Today bestselling author becomes a comic!】Zoe frowned at Aaron upon seeing his rude behavior at her sister’s wedding. Did he think he could do anything at all just because he’s a multimillionaire? Zoe tried to teach Aaron a lesson, but she ultimately lost herself to his charm and ended up in his bed! It was supposed to be just another memory until she realized she was pregnant. When Aaron learned about it, he asked Zoe to give up their baby. Shocked at the suggestion, Zoe left…but Aaron decided to follow her.
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Boschman reveals how to live in the presence of God and not just visit him occasionally. His book distinguishes and describes the omnipresence and the revealed presence of God and helps readers increase their desire to stay there.
In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.
Find your passion, stay true to your story, and accelerate your career. In Brand With Purpose, Ivan Estrada shares critical lessons about personal growth and self-discovery—from his early precocious entrepreneurial endeavors as a seven-year-old selling his drawings door to door for $2 to his rise as an inspirational business leader and highly ranked real estate broker. A book for young entrepreneurs, creative thinkers, and ambitious dreamers, Brand With Purpose is filled with tools and expert advice on growing your career and business, with enlightening case studies and inspirational wisdom from successful entrepreneurs and trailblazers. Reflecting on his personal journey of growing up Latino, LGBTQ, and working middle class, Ivan is a prime example that hard work and perseverance on a foundation of self-confidence is the way to success. Through guided self-reflection, you’ll discover the very essence of you and your brand, and then learn how to communicate that to build a sense of trust with your audience. Just as Ivan learned to embrace his true self and build a career as a world-class entrepreneur, you too will discover how your own experiences, challenges, and obstacles hold the key to creating a timeless brand that builds loyalty, influence, and trust—a brand with purpose.
A Psy/Changeling novel from the New York Times bestselling author of Shards of Hope, Shield of Winter, and Heart of Obsidian..."the alpha author of paranormal romance" (Booklist). As a conflict with Pure Psy looms on the horizon, two powerful wolves fight a far more intimate war of their own … In his position as Tracker for the SnowDancer pack, it’s up to Drew Kincaid to rein in rogue changelings who’ve lost control of their animal halves—even if it means killing those who’ve gone too far. But nothing in his life has prepared him for the battle he must now wage—to win the heart of a woman who makes his body ignite…and who threatens to enslave his wolf. Lieutenant Indigo Riviere doesn’t easily allow skin privileges, especially of the sensual kind—and the last person she expects to find herself craving is the most wickedly playful male in the den. Everything she knows tells her to pull back before the flames burn them both to ash…but she hasn’t counted on Drew’s will. Now, two of SnowDancer’s most stubborn wolves find themselves playing a hotly sexy game even as lethal danger stalks the very place they call home…
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
The key to attaining true success in life is to master that delicate balance between making money and making meaning. Marketing executive and best-selling author Robert Michael Fried shows how the same principles you use to accomplish success at work can also help you realize your personal goals.