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In a picture book with text that echoes "Old MacDonald Had a Farm," flaps lift to reveal the hiding places of various animals on the farm, including a cow, geese, mice, and finally, many chicks.
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
A 2019 Theodore Seuss Geisel Award Honoree NPR Best Books of the Year, New York Times Notable Children's Book, Boston Globe Best Book of the Year Join the dynamic, yet opposite duo as they learn to appreciate differences among friends: Fox and Chick don't always agree, but Fox and Chick are always friends. With sly humor and companionable warmth, Sergio Ruzzier deftly captures the adventures of these seemingly opposite friends. With spare text and airy images, this early chapter book is also accessible to a picture book audience. • Book teaches a lesson about accepting and cherishing our differences through sweet and funny characters as they embark on silly adventures • Luminous watercolor images showcased in comic-book panel form will entice emerging readers, keeping them engaged and wanting more • Sergio Ruzzier is a Sendak Fellow whose work has been lauded by the Society of Illustrators, Communication Arts, and the Society of Publication Designers "A subtle lesson, couched in humor: We can be friends with people who aren't just like us." — The New York Times • Great family and classroom read-aloud book • Books for kids ages 5-8 • Books for early and emergent readers
Gail Damerow shows you how to incubate, hatch, and brood baby chickens, ducklings, goslings, turkey poults, and guinea keets. With advice on everything from selecting a breed and choosing the best incubator to feeding and caring for newborn chicks in a brooder, this comprehensive guide also covers issues like embryo development, panting chicks, and a variety of common birth defects. Whether you want to hatch three eggs or one hundred, you’ll find all the information you need to make your poultry-raising operation a success.
A fast-paced and exciting read for middle grade fantasy, mystery, and animal buffs. Something strange is happening at the Clarksville City Zoo. Late at night, monkeys are scaling the walls and searching the neighborhood—but what are they looking for? Noah, his sister Megan, and their best friends, Richie and Ella, live next door to the zoo. Megan is the first to notice the puzzling behavior of some of the animals. One day Megan disappears, and her brother and their friends realize it's up to them to find her. Their only choice is to follow a series of clues and sneak into the zoo. But once inside, they discover there's much more to the Clarksville City Zoo than they could ever have guessed... The author originally had the idea for The Secret Zoo when he was nine and wondered what would happen if zoo exhibits had secret doors that allowed kids to go inside—and the animals to come outside. He brings that sense of adventure and excitement to this story, making it a favorite for home and classroom reading along with such middle grade fantasy favorites as The One and Only Ivan.
An illustrated version of the traditional song and discussion of its folk origins. Includes music and words to seven verses.
Fox and Chick are back in this newest book in the hilarious early reader series by Geisel Honoree Sergio Ruzzier. In the tradition of Frog and Toad, this critically acclaimed early reader series features Fox and Chick – two unlikely friends who despite their differences always manage to find a way to get along. In this third book in the series, Fox and Chick have a sleepover, search for a lost hammer and throw a surprise party that unexpectedly surprises everyone. The universal characters, humor and comic-style layouts make it ideal for both the picture book audience and emerging readers. • BUDDY BOOKS ARE PERENNIAL: From Frog and Toad to Elephant & Piggie to Ivy & Bean, kids of all ages respond to books about friendship. • PERFECT FOR NEW READERS: The universal characters, humor, and comic-style layouts make it ideal for both the picture book audience and emerging readers. • AWARD-WINNING: The first book in the series won a Geisel Award Honor for "the most distinguished book for beginning readers" by the American Library Association. It was also a New York Times Notable Children's Book and appeared on many Best Book of the Year lists. • KIDS LIKE GRAPHIC NOVELS: This series will appeal to kids who are visually oriented readers as well as new readers who are eager to tackle graphic novels. Perfect for: • Parents, caregivers, and grandparents • Teachers and librarians • Fans of Frog and Toad, Elephant & Piggie, Bink & Gollie, Charlie & Mouse, and Barkus
Do you think that you know "The Situation"? Take the quiz and find out.Here's how to get your situation up to the level of the Situation Listen, dawg. You're probably hitting the gym, doing your tanning, and picking up fresh laundry every day. And maybe you've had some success beating up the beat and creeping on chicks in the club. But do you really think your situation is where it needs to be? Be honest with yourself, bro. This book here will take your game to a level thought unattainable, given your physical limitations (because we can't all look like Rambo, pretty much, with our shirt off). We start with GTL-the bedrock of life itself. And then we hit the GTL Remix-the rules for getting your personal grooming did. From there it's my guide to the Jersey Shore, battle plans for the club, a primer on grenades and wingmen, and tips for ridding yourself of all levels of clinger. Then I look at the big picture: how to cook the perfect lasagna, how to find a life partner, and how to deal with being one of the most famous people on the planet-which is guaranteed if you follow my advice. This is the bible for Situation Nation. Read it, live it, and crush it.
New York at night is an urban playground where glamour and danger are just flip sides of the same thrilling coin. The tough, beautiful player at the heart of Jardine Libaire's acclaimed first novel is Lee, the consummate party girl. Lee has the right designer clothes, the right job managing a stylish restaurant, and the right lover, who finances all her bad habits. As the lights go down at closing time, the energy of the city is a call Lee cannot resist, even when her Cinderella-like existence begins to unravel.
A bullied little chicken discovers his inner strength along with some surprising dinosaur ancestry in this farmyard tale with huge heart. Little Chick just wants to belong, but the bullies of the barnyard—Little Donkey, Little Pig, and Little Sheep—won’t let him play in their tree house because he is a chicken, and chickens are not strong and brave. Little Chick sees their point: What have chickens done besides invent the chicken dance and cross the road? But when his father shows Little Chick the family photo album, he learns something HUGE: He is related to the gigantic and ferocious Tyrannosaurus rex! Armed with this new knowledge, Little Chick returns to the tree house just in time to rescue the bullies from a scary wolf—and prove that strength and bravery have nothing to do with size.