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Health Promotion Strategies and Methods Third Edition is the essential guide to developing effective health programs for the Australian population. The book presents the key principles of health promotion and demonstrates how they can be applied. This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. It also clearly explains the differences in individual, group and mass population approaches to health intervention and prevention programs. This is a practical introduction for health practitioners and students in public health, health sciences, medicine, nursing and epidemiology. Key features: thoroughly revised and updated to reflect current health practices and incorporating the latest referencesfocuses on developing targeted strategies and techniqueswritten by Australian authors who are leaders in the fielduseful tips, summaries and case studies throughout concise and accessible style.
This new edition will continue to articulate the key principles and processes of health promotion to enable the practitioner to select, plan and implement effective programs for the promotion of better health for any issue, group or location. It will be updated throughout to reflect advances in the field, in particular the sections on clinical health, social marketing and the media, as well as the environment. New diagrams and case studies will also be included.The authors are leading practitioners in the field, particularly Garry Egger who has a high profile and strong reputation among health practitioners. More recently, Garry has headed up the Gutbusters campaign with well-known nutritionist, Rosemary Stanton, to combat obesity in adults and children.
Winning Health Promotion Strategieshas everything you need to design, implement, and evaluate wellness programs in school, community, or worksite settings. The book‘s 55 programs address physical activity, nutrition, and preventive care. It offers information on benefits of wellness programming that will help you gain support for your programs.
Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining `health promotion' and sets out the factors involved in planning health promotion programmes that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementations, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice. Focusing particularly on the synergistic relationship between policy and education, the book re-appraises the notion of health education - an idea which has become marginalised in recent years- and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change. The question of `evidence' is central to the text and the book examines methods of evaluation and the role it plays in creating more effective health promotion programmes. The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. It also provides students with a glossary of key terms. Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, interprofessional social care courses, and all healthcare professionals.
In her latest book, Dr. Clark applies a holistic, wellness perspective to community health, focusing on community strengths and resilience - such as positive nutrition, healthy environment, fitness, and self care skills - rather than risks and disease. Practitioners and students will find this book a practical and comprehensive resource for creating community health programs and promoting wellness among individuals and groups. Special features include: A step-by-step guide to planning, implementing, and marketing community health programs; Strategies for wellness nutrition, fitness, stress management, and smoking cessation; Strategies for preventing violence in the schools and larger community; Tips on sharpening communication skills with individuals and groups; and Models of culturally sensitive health promotion programs.
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
This is an open access title available under the terms of a CC BY-NC 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Before new interventions are released into disease control programmes, it is essential that they are carefully evaluated in field trials'. These may be complex and expensive undertakings, requiring the follow-up of hundreds, or thousands, of individuals, often for long periods. Descriptions of the detailed procedures and methods used in the trials that have been conducted have rarely been published. A consequence of this, individuals planning such trials have few guidelines available and little access to knowledge accumulated previously, other than their own. In this manual, practical issues in trial design and conduct are discussed fully and in sufficient detail, that Field Trials of Health Interventions may be used as a toolbox' by field investigators. It has been compiled by an international group of over 30 authors with direct experience in the design, conduct, and analysis of field trials in low and middle income countries and is based on their accumulated knowledge and experience. Available as an open access book via Oxford Medicine Online, this new edition is a comprehensive revision, incorporating the new developments that have taken place in recent years with respect to trials, including seven new chapters on subjects ranging from trial governance, and preliminary studies to pilot testing.
The bestselling textbook to understanding health research, updated and expanded Research Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Now in its second edition, this bestselling textbook has been updated with more recent research methodologies and additional information on sampling, participatory and survey research, and qualitative data analysis. The entire research process is covered, with specific points relating to both qualitative and quantitative research. By breaking the daunting process of research into simple and well-defined steps, this user-friendly text encourages students to think about research as a sequential process and provides explanations that facilitate better understanding of each step in the research process. A separate set of chapters cover the more quantitative methodological areas including designs, measurement, sampling, and data analysis in depth, giving readers the understanding they need to apply in practice. This book also provides applied chapters that illustrate the practical aspects of the research process, along with other critical information including grant writing and scientific writing. Evaluate the ethics, design, analysis, and interpretation of research Identify and understand the key components of research studies Analyze and interpret the results of experimental and survey research designs Understand the process of publishing a research report and constructing a grant proposal Research Methods in Health Promotion is ideal for both undergrad and graduate methods courses in health promotion and public health.
Research Methods in Health Promotion provides students (advanced undergraduate and graduate students) and practitioners with basic knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Taking the perspective that research involves a predetermined series of well-defined steps, the book presents these steps in a sequential format.