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How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
THE POWER OF PRESENT Experience Joy in the Now Do you find yourself spending too much time obsessing about the past or the future? Do you feel drained out at the end of the day, even without much physical activity? Do simple triggers cause emotional outbursts? Are you seeking a way to be happier and stress-free, but unable to know how? The present is the answer to the above conundrums of life. It is the treasure trove of joy, peace and abundance. The paradox is that it is always right in front of us, and yet hidden behind the veil of the mind’s illusion. Once tapped into, you will find that the present is the key to everything you have ever wanted in life - success, wealth, health, harmony and true freedom. This book unravels the secrets of the obvious but elusive Present. It shows how you can break free from the clutches of your past. With various examples from daily life, the book explains how the present can be harnessed for a fulfilling future!
Contrary to conventional wisdom about what makes a good negotiator - namely, being aggressive and unemotional - in Bring Yourself, Mori Taheripour offers a radically different perspective. In her own life, and in her more than fifteen years of experience teaching negotiation, she has found that the best negotiators are empathetic, curious and present. The essence of bargaining isn't the transaction, but rather the conversation and human connection. It is when we bring our whole, authentic selves to the table that we can advocate for ourselves fearlessly and find creative solutions that benefit everyone. Bring Yourself explains how your pressure points, personal experience and even your cultural expectations can become roadblocks to finding common ground, and it offers essential strategies to move beyond them and open your mind. With eye-opening and empowering stories throughout, Bring Yourself helps readers gain the confidence they need to achieve their goals in work and in life. Timely and provocative, this paradigm-shifting book can transform our world and the way we work together.
“Leapfrogging is as much about the secrets of breakthrough leadership as it is about business innovation . . . loaded with fresh ideas and examples.” —Hans Middag, Director, Learning and Development, Randstad In his trailblazing debut, Soren Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace surprise—the new key to business breakthroughs. Instead of fighting against uncertainty, Kaplan reveals how to use it to break down limiting mindsets and barriers to change the game. By highlighting specific ways to transform both good and bad surprises into unique opportunities, Kaplan encourages leaders to compete by embracing counterintuitive ideas, managing paradoxes, and even welcoming failure. This is the key to “leapfrogging” —creating or doing something radically new or different that produces a significant leap forward. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the “messy” and elusive process of achieving business breakthroughs. Filled with real-world examples from innovators such as Gatorade, Intuit, Philips, Kimberly-Clark, Colgate-Palmolive, OpenTable, and Etsy, Kaplan shows that any organization or business function can leapfrog. Using his LEAPS process (Listen, Explore, Act, Persist, and Seize), leaders learn to seek out, recognize, and respond to surprising experiences and events as a way to create solutions that leap beyond the current expectations of customers, partners, employees, the market, and the competition. Kaplan’s Leapfrogging is the new handbook for the modern leader. “Superbly crafted, powerful in its simplicity, offering smart, actionable learning . . . Finally, a simple, holistic model that allows for breakthrough thinking and living.” —Mary Beth Robles, Vice President, Colgate-Palmolive “His campaigning for fearless innovation and flexibility is compelling.” —Publishers Weekly
If you’ve suffered from setbacks or trauma in life, discover a path forward by learning to embrace the power of nature and the beauty in your experiences and pains. As a young, single?mother, Sara Schulting Kranz discovered her path to forgiveness and healing from the scars of sexual abuse and the trauma of an unexpected divorce started with a daily practice of actively embracing the power and beauty of nature. Along the way, Sara learned a key lesson that to heal from anything you must walk through it on your own terms. In?this book, life coach and certified wilderness guide Sara shares a step-by-step handbook that shows you how to reconnect with nature--wherever you may be--and begin your healing journey. In Walk Through This, you’ll be equipped with tools to use along the way, such as: Foundational information about nature deficit disorder and the negative impact it has on our minds and bodies Exercise prompts to help you evaluate where you are on the path and check your progress along the way Meditations to guide you deeper into the process Practical steps to guide you to forgiveness To heal from anything, you have to feel everything. You must walk through your experiences and your pains, and you have to embrace everything around you that got you to where you are at this moment. Everyone has the capacity to forgive and to heal. All you need to do is take that first step.
“[An] absorbing and meticulously researched history of the beginnings and causes of our obsession with vitamins and nutrition.” —The New York Times Most of us know nothing about vitamins. What’s more, what we think we know is harming both our personal nutrition and our national health. By focusing on vitamins at the expense of everything else, we’ve become blind to the bigger picture: despite our belief that vitamins are an absolute good—and the more of them, the better—vitamins are actually small and surprisingly mysterious pieces of a much larger nutritional puzzle. In Vitamania, award-winning journalist Catherine Price offers a lucid and lively journey through our cherished yet misguided beliefs about vitamins, and reveals a straightforward, blessedly anxiety-free path to enjoyable eating and good health. When vitamins were discovered a mere century ago, they changed the destiny of the human species by preventing and curing many terrifying diseases. Yet it wasn’t long before vitamins spread from labs of scientists into the realm of food marketers and began to take on a life of their own. The era of “vitamania,” as one 1940s journalist called it, had begun. Though we’ve gained much from our embrace of vitamins, what we’ve lost is a crucial sense of perspective. By buying into a century of hype and advertising, we have accepted the false idea that particular dietary chemicals can be used as shortcuts to health—whether they be antioxidants or omega-3s or, yes, vitamins. And it’s our vitamin-inspired desire for effortless shortcuts that created today’s dietary supplement industry, a veritable Wild West of overpromising “miracle” substances that can be legally sold without any proof that they are effective or safe. Price’s travels to vitamin manufacturers and food laboratories and military testing kitchens—along with her deep dive into the history of nutritional science— provide a witty and dynamic narrative arc that binds Vitamania together. The result is a page-turning exploration of the history, science, hype, and future of nutrition. And her ultimate message is both inspiring and straightforward: given all that we don’t know about vitamins and nutrition, the best way to decide what to eat is to stop obsessing and simply embrace this uncertainty head-on. Praise for Vitamania: “Measured, funny, and fascinating. The only thing that Catherine Price is selling here is good reporting, engaging storytelling, and more than you thought you could possibly learn about vitamins. If you need vitamins to survive (you do), you should read this book.” —Scientific American
Passed and Present is a one-of-a-kind guide for discovering creative and meaningful ways to keep the memory of loved ones alive. Inspiring and imaginative, this bona fide "how-to” manual teaches us how to remember those we miss most, no matter how long they’ve been gone. Passed and Present is not about sadness and grieving. It is about happiness and remembering. It is possible to look forward, to live a rich and joyful life, while keeping the memory of loved ones alive. This much-needed, easy-to-use roadmap shares 85 imaginative ways to celebrate and honor family and friends we never want to forget. Chapter topics include: Repurpose With Purpose: Ideas for transforming objects and heirlooms. Discover ways to reimagine photographs, jewelry, clothing, letters, recipes, and virtually any inherited item or memento. Use Technology: Strategies for your daily, digital life. Opportunities for using computers, scanners, printers, apps, mobile devices, and websites. Not Just Holidays: Tips for remembrance any time of year, day or night, whenever you feel that pull, be it a loved one’s birthday, an anniversary, or just a moment when a memory catches you by surprise. Monthly Guide: Christmas, Thanksgiving, Mother’s Day, Father’s Day, and other special times of year present unique challenges and opportunities. This chapter provides exciting ideas for making the most of them while keeping your loved one’s memory alive. Places to Go: Destinations around the world where reflecting and honoring loved ones is a communal activity. This concept is called Commemorative Travel. Also included are suggestions for incorporating aspects of these foreign traditions into your practices at home. Being proactive about remembering loved ones has a powerful and unexpected benefit: it can make you happier. The more we incorporate memories into our year-round lives as opposed to sectioning them off to a particular time of year, the more we can embrace the people who have passed, and all that’s good and fulfilling in our present. With beautiful illustrations throughout by artist Jennifer Orkin Lewis,Passed and Present also includes an introduction by Hope Edelman, bestselling author of Motherless Daughters.