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Without solid habits, you’re left with a fly-by-the-seat-of-your-pants approach to building your freelance copywriting business. Yes, it's tempting. And it may even seem easier - in the short term. But an unpredictable approach is the fast track to an unpredictable grind. And that’s not the kind of freelancing life you signed up for. You want consistent $5K months and a freelance business you actually enjoy. Which means you need to focus on your habits. And that's why Joanna Wiebe isn't just showing you how to build a $5K freelance writing business. She's also walking you through exercises that will help you develop the habits of $5K earners. And she should know! She’s coached 100s of freelance copywriters - and taught 1000s more - as the founder of Copyhackers and the original conversion copywriter. Habits of the $5K Freelance Copywriter Workbook is perfect for you if even TWO of the following are true for you: • You often wonder how freelance copywriters keep a steady stream of clients. • You're not sure when to work on your business versus in your business. • You keep promising to create processes for your business. But you never do. • You're feeling guilty because you've been sacrificing family time, exercise and non-work activities to spend more hours on your business. • You see $5000 months as the next step in your business growth. Better habits mean better business. And the seven habits in this workbook will help you connect the dots between what you consistently do and the outcomes your business consistently sees. Discover: • The daily habit that helps freelancers attract good-fit clients, partnerships and collaborations (jump to page 6) • The profit-limiting tasks you must eliminate so you can work efficiently (that’s Habit #2) • The one task you need to add to your calendar each week (on page 35) • The overlooked but profitable way to build a business that continues to yield fruit years from now (Habit #4) • The unexpected enemy-turned-friend of successful freelance copywriters (on page 64) • The anti-business habit that’s good for your business • What successful business owners do that amateurs don't (Habit #7) The perfect companion as you grow your freelancing business! Get Habits of the $5K Freelance Copywriter Workbook before the price changes.
What if your copywriting side hustle could be more than a side hustle? What if freelance copywriting could be your main source of income, allowing you to quit that 9-5 and live life on your own terms? That's the goal of Your First $5000 Month. But this isn't just a guide to making money. It's a guide to building a sustainable and fulfilling career as a freelance copywriter. In Your First $5000 Month, Joanna Wiebe, the founder and CEO of Copyhackers, reveals the secrets to unlocking the freedom and flexibility that come with running your own copywriting business. Packed with invaluable advice, actionable strategies and real-life anecdotes from copywriters that have already hit that coveted $5K month milestone, this book is for ambitious freelance copywriters. Your First $5000 Month is perfect for you if at least FOUR of the following are true for you: • You seek the freedom of a freelance lifestyle • You’re already making some money as a freelance writer • You want to attract higher-paying clients • You aspire to make a significant income as a copywriter • You're prepared to embark on a journey of personal growth • You dream of transforming your passion for writing into a lucrative career Hop off the side gig train and step into a copywriting career that knows no bounds. Your First $5000 Month is your all-access pass to help you become a $5K freelance copywriter.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.
A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.
Third edition of a detailed how-to guide to starting and growing your own lucrative "commercial" writing practice-writing for corporations and creative agencies, and for hourly rates of $50-125+.
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
The timeless and practical advice in The Magic of Thinking Big clearly demonstrates how you can: Sell more Manage better Lead fearlessly Earn more Enjoy a happier, more fulfilling life With applicable and easy-to-implement insights, you’ll discover: Why believing you can succeed is essential How to quit making excuses The means to overcoming fear and finding confidence How to develop and use creative thinking and dreaming Why making (and getting) the most of your attitudes is critical How to think right towards others The best ways to make “action” a habit How to find victory in defeat Goals for growth, and How to think like a leader "Believe Big,” says Schwartz. “The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -- certainly no more difficult - than small ideas and small plans."
For fans of Go the F*ck to Sleep, Mommy Cusses is a hilarious novelty parenting book full of tell-it-like-it-is quotes, snarky lists, and too-true anecdotes that will resonate with new moms everywhere. For new-ish mothers who need to laugh at the absurdity of parenting so they don't cry, who are looking for a we're-in-this-together sense of solidarity, and who don't have time to read a "real" book, here is a hilarious and highly relatable collection of mom malarkey. There are real-talk quotes, helpful lists (such as "How to Look Like You Have Your Act Together"), "mom-tivities," and quizzes, all delivered with a healthy dose of sarcasm. Packaged in a handy trim size with colorful illustrations throughout, Mommy Cusses is the perfect gift for moms and moms-to-be who need some comic relief. • GREAT GIFT: Mommy Cusses is super relatable and laugh-out-loud funny, making it an easy gift for Mother's Day or a baby shower, or an anytime gift for a parent. • PERENNIAL TOPIC: It doesn't take long to experience all the ups and downs of parenting. Mommy Cusses features timeless mommy humor that won't go out of style and a fresh look and feel that speaks to young parents. Perfect for: • Expectant parents and parents of children under 5 • Shoppers looking for a baby shower or Mother's Day gift for a friend, spouse, or daughter • Followers of the Mommy Cusses blog or Instagram account