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In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Sulla était-il avant Spartacus ou vice versa? Nero – avant ou après Caligula? Quelles sont les dynasties des Habsbourg et des Hohenzollern, quel rôle ont-elles joué dans l’établissement du Second Reich? Combien de chars ont combattu près de Prokhorovka? Quand la guerre de Yom Kippour a éclaté et qui l’a gagnée? Pourquoi le grand URSS s’est-il effondré? Souvenons-nous de tout, nous passerons en revue la bande de film du temps, image par image, afin que tout se passe bien aujourd’hui.
Practical Guide to Refrigerated Storage presents a detailed summary of the major practical factors relating to the design, construction, and operation of refrigerated warehouse. This book discusses the major factors that must be taken into account concerning the problems of refrigerated storage. Comprised of five chapters, this book starts with an overview of the various types of warehouse, taking into consideration not only their multi-purpose or specialized activities, but also the part assigned to them in countries with planned, liberal, or state economies. This text then describes the proper handling of merchandise in different stages, including on entry, during the storage of the goods within the cold store, and on exit. Other chapters deal with the recommendations for the processing and handling of frozen goods. The final chapter considers the special safety precautions in force on industrial premises to improve personnel safety. This book is a valuable resource for plant personnel and engineers.
Industriële films worden gezien als een apart filmgenre van de twintigste eeuw. Ze werden geproduceerd en gesponsord door de overheid en grote bedrijven en moesten vooral aan de wensen van de sponsors voldoen, en niet zo zeer aan die van de filmmakers. In de hoogtijdagen werkten er duizenden mensen aan deze industriële films. Zo zijn er vakbladen en filmfestivals ontstaan door samenwerking met grote bedrijven als Shell en AT & T. Daarnaast hebben belangrijke regisseurs, zoals Buster Keaton, John Grierson en Alain Resnais, aan deze films meegewerkt. Toch lijkt de industriële film geen spoor te hebben achtergelaten in het filmische culturele discours. Films that Work is het eerste boek waarin de industriële film en zijn opmerkelijke geschiedenis worden onderzocht.
Technical translation (and technical terminology) encompasses the translation of special language texts. 1. "Style and Register" covers clarity of style, culture-specific and author-reader conventions and expectation. 2. "Special Applications" deals with the contribution of translation to the dissemination of science. 3. "Training and Autodidactic Approaches for Technical Translators" translators must master a broad range of frequently unanticipated topics, as well as linguistic competence. 4. "Text Analysis and Text Typology as Tools for Technical Translators" focuses attention on text typology and SGML in human translation and CAT. 5. "Translation-Oriented Terminology Activities" explores the different aspects of terminology: knowledge management, language planning, terminology resources and representation of concept systems.
Le Guide de la communication écrite en anglais comprend plus de 90 tableaux couvrant la majorité des difficultés de rédaction. L'information, présentée en anglais, est enrichie de notes complémentaires, en français, qui mettent en lumière les particularités de la langue et signalent les exceptions. Il s'agit de l'outil idéal pour rédiger et mettre en forme des communications de nature professionnelle ou universitaire.
Academic Writing and Reader Engagement offers a concise linguistic description of the use and functions of questions in English, French and Spanish and discusses their value to the teaching of academic writing. This book: Enables a better understanding of how writers engage readers in academic writing in English, French, and Spanish and where each language behaves similarly or differently; Explains how authors express opinions, organise discourse and create relationships with readers via questions in their academic writing and the various functions questions perform; Brings together research on corpus and contrastive linguistics, highlighting how these two fields can support one another; Offers a thorough investigation of reader engagement markers from a range of linguistic perspectives and considers how knowledge of these markers could be applied to the teaching and learning of academic writing in each language; Employs corpus data totalling approximately 1.2 million words from all three languages to illustrate the varying roles and representations of questions in each language. Providing an invaluable resource for scholars learning to communicate successfully within their academic community, as well as teachers of English, French and/or Spanish for academic purposes, this book is key reading for students and researchers of academic discourse, contrastive linguistics and corpus linguistics.
"Writing Successfully in Science" pays particular attention to the needs of scientists whose first language is not English, explaining how to avoid the main pitfalls of English grammar and how to present work in a clear and logical fashion. It combines practical tips for the first-time writer with useful instructions for experienced contributors wishing to improve their technique
First multi-year cumulation covers six years: 1965-70.