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A how-to primer on off-course golfing shares illustrated strategies for playing in streets, parks, pastures, and other high-challenge areas, in a reference that covers such topics as setting up a course, scoring, safety measures, and equipment. Original. 35,000 first printing.
When learning Thomsen was writing Golf: Find Center, Enter the Circle, many had emphasized the diversity of golf due to its natural setting, and golf's natural setting was open to amateurs, professionals, and all ages also. Thomsen was quick to agree. "Golf can serve the needs of many. It's my job to open up to more and increase the standards within the art form--golf." Thomsen said. Some have asked, "Who do you think will read it, Jack?" "Few," came the reply. "Golfers mainly, and only the most obsessive of those. There's no popular market for this book. Materialism is too much in demand, and serving the spirit has become lost in the equation." That brief exchange reveals an unvarnished truth: golf is essentially caught in a materialistic grasp as an overview of the game, and yet as an art form, independent players function in it. the artist Vincent van Gogh had sold few of his paintings. Someone else had done that. Is the treasure the money or the art? Golf: Find Center, Enter the Circle's genesis from a personal journal's beginning had been imbued with a Joycean stream of consciousness that, in its intuitiveness, is likely to engage none but the determined reader. by way of contrast, however, the book's title forthrightly distills Thomsen's thesis. Golf, he asserts, can be a spiritual practice when done as an expression of the golfer's essential self and if engaged in it for the sheer love of golf's diversity, its wholeness, bringing on its transcendental nature. Accept Thomsen's invitation. Turn your attention inward, tap into the answers that are there, feel the resultant centering, the balance, and project that centering--enter the circle. "A liberated person possesses perfect senses and with perfect senses only can serve the sense proprietor," says the Bhagavad Gita.
Do you breed rats and mice that could preen like poodles in a pet show? Have creative juices yearning to be set loose on a 20-ton block of packed snow? Possess a melodious voice best suited to singing the praises of SPAM? Nope? That's okay, with America Bizarro, you can find out all about people who do! It's a weird place, America, and even if you have a hobby or interest that no one you know shares, there's probably a group of people meeting somewhere in America to enjoy it together. Not only that, but someone else's obsession or bizarre display of civic pride is being celebrated right near you. Organized state-by-state, and illustrated with some pretty funny pictures, Nelson Taylor's America Bizarro is an hysterical armchair read which doubles as a practical guide in case you want to: See the Jumping Frog competition immortalized by Mark Twain in Calaveras County, CA Be a delegate at the Dukes of Hazzard Fan Club Convention Munch on Rocky Mountain oysters at Montana's Testicle Festival Get lost in Grandpa John's Amazing Maze in a Nebraska cornfield Tickle, caress, and seduce the ivories in Las Vegas' Liberace "Play-A-Like" Competition Join Polar Bear plungers in the Atlantic in February at the Jersey Shore Win a truck in Texas' famous Hands on a Hardbody contest You never know. You could be the next International Pack Burro Race champion or just enjoy taking in the annual ArtCar Parade in San Francisco. America is what you make it, so make it Bizarro!
Spanish for Engineers is intended for English-speaking professionals with no previous knowledge of Spanish. Its methodology takes advantage of both the simplicity of Spanish and its similarities with English to teach you the language as quickly as possible. The book is organized in three sections: sounds, words and sentences, that correspond to milestones. First it will teach you how to read and write in Spanish; then it will help you learn words efficiently; finally, it will show you how to build sentences and communicate.
More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.
This study provides an account of the origins, course, and outcome of the Malayan Emergency, which pitted the Malayan Government against the Malayan Communist Party, its rural-based guerilla army, and their supporters. Drawing on the widest set of sources used to date, the study goes well beyond traditional analyses of the Emergency and examines not just the military but also the administrative, economic, political, and social aspects of the guerrilla war. Taking a cue from the hearts and minds approach to the counter-guerrilla warfare, the study examines the hypothesis that the battleground of any guerrilla war is the general population whose actions are crucial in deciding how the war unfolds. The author sets out in detail the evolution of the policies of the Malayan Government and the Malayan Communist Party and plots the fortune of each side as the sympathies, allegiances, and actions of the people of Malaya were influenced by the constantly changing circumstances in which they found themselves. The study concludes by assessing the extent to which the lessons from the use of the hearts and minds approach in the Emergency maybe applied in the conduct of other counter-insurgency campaigns and by examining the impact of the guerrilla warfare on the political and economic development of Malaya and Malaysia.
With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.
Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
In TThe Art and Philosophy of the Garden, philosopher David Fenner and botanist Ethan Fenner examine the philosophical ideas lying behind one of the most universal human activities. They strip away our assumptions and take a close look at gardens -- starting with a definition of what a garden is -- and argue for a particularly way of understanding their aesthetic properties. Fenner and Fenner make the case that many gardens have a claim to being legitimate works of art. Their comprehensive and accessible discussion contributes to the resurgence of the theory of gardens and gardening, and will also interest any thoughtful person who cares about gardens.