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A great book is no longer enough. An author platform is the most powerful key to success in today's saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience. Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: • Define goals and a unique brand • Employ successful website strategies, content, social presence, media authority, and training • Secure positive reviews • Attract viewers efficiently without cost Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.
From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads. *Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!
How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.
"Naked Soul: The Erotic Love Poems" is an extraordinary storytelling in the form of erotic love poetry, speaking directly to the reader's heart through sensations that course throughout the body. This powerful collection of erotic and sensual love poems celebrates the erotic spirit in all its forms -- from intense passionate sexual desire to seductive victory. There are love poems for every mood and sentimental feeling, for every phase of love you are experiencing whether you are with a partner or not. Read it slowly. Read a poem at a time, or two-or all at once-but give it time to sink into your heart. Read them again. Visualize. Let the poem show you what may be lying dormant in your own heart. Any poetry lover who loves deep symbolism, storytelling and musing over deep verses will find this book very touching. No matter which phase of love you are growing in currently, this book will serve to sail you further towards the endless ocean of love.
The award-winning memoir, When I Was Her Daughter is a raw, honest account of one girl’s journey through madness, loss, and a broken child welfare system, where only the most resilient survive. Seven-year-old Leslie has a serious problem. Someone is trying to kill her. Leslie’s mother suffers from paranoid schizophrenia. She writes rambling manifestos and forces her children to live on the run to evade capture by the Russian spies she believes are after them. Her mother’s ultimate goal is to protect her children from capture, but who will step in when she is convinced that killing them herself will save them from a worse fate? Each time the authorities repeatedly intervene, the children are again and again returned to their mother’s custody before becoming wards of the state. Once separated from her family and thrust into foster care for the foreseeable future, Leslie learns to navigate a new kind of fear and loneliness. Her ultimate goal is to be loved, but how can her mother ever love her now that she is so far away? Will she ever see her again? Will she ever find a safe place to land? In this unbelievable story of grit and grief, of hope and heart, Leslie must discover her own strength to ask for what she needs. Since it seems nobody will talk about her mother’s mental illness and nothing will bring the family peace, Leslie pretends she is—and always has been—her teacher’s daughter. This true story about the redemptive power of patience and courage reminds us that unconditional love is possible, even for a lost and angry child struggling to understand where she belongs.
"How do I get my book discovered?" It's a question every writer asks, whether it's their tenth book, or if the book still needs to be published. From indie authors Mandi Lynn and Bethany Atazadeh, book two in the Marketing for Authors series is dedicated to teaching you the many things you can do to start or grow your author platform.
Sell Your First Book & Develop a Successful and Sustainable Writing Career Before you can land a book deal—before you can even attract the interest of agents and editors—you need to be visible. How do you become visible? You develop a platform, or a way of reaching your readers. Everybody can develop a platform, and this book shows you how to do it while you're still writing. This book offers: A step-by-step approach to creating, growing, and nurturing a platform An economical approach to self-promotion (no need to spend thousands) A clear way to uncover your strengths and weaknesses as an author The strategies that are essential (or not) to online promotion A philosophy of authorship that leaves you confident, empowered, and equally partnered with agents, editors, and publishers (instead of waiting to be discovered) A diverse set of tools and methods for getting known (not just web-based tools or ideas for extroverts) After you read this book, you'll be able to answer the inevitable question: "What's your platform?" You'll learn the hows and whys of becoming visible and how to cultivate visibility from scratch. Best of all, you won't need any previous knowledge or experience to get started. Growing a writing career isn't just about landing one book deal and then scrambling like crazy. There is a more strategic and steady way to lay the groundwork so you can avoid scrambling altogether—and Get Known Before the Book Deal is the only comprehensive book that shows you how.
We all have one–a Secret Name that is. The Bible tells us so. Yet few of us know ours. Ignorantly, we’re stuck, caught up in the “Name Game.”Using the story of the biblical patriarch Jacob as a backdrop, author Kary Oberbrunner calls us to stop accepting the world’s labels and start wrestling with God to discover our true identity. Jacob spent years living out the meaning of his earthly name: “deceiver.” Caught up in pretending to be someone he wasn’t, he was unaware that God would build a nation through him, unaware that Jesus would be one of his descendents, unaware of the lands he would inherit. Then he heard God speak his true name and the future God had for him unfolded. Oberbrunner reminds us that we’ll be unable to discern what God wants to build through us until we discover how God has seen us all along. In Your Secret Name, readers will find the courage to abandon what they know in order to become who they were born to be.
“Counterintuitive, practical and potentially life-changing, Akshay’s book wants to rewire the way you look at fear” (Seth Godin, author of Linchpin). Everyone experiences fear, stress, or anxiety at some point in life—but that is not a bad thing. When harnessed, these forces can be our greatest source of strength. Weaving together inspiring stories; in-depth research in neuroscience, psychology, and spirituality; practical insight; and effective strategies, Fearvana teaches the science of how to transform all your seemingly negative emotions into health, wealth, and happiness. Discover a revolutionary approach that shatters conventional wisdom, giving you the tools to leverage your fear, stress, and anxiety to accomplish anything you set your mind to. By laying out clear, proven, and actionable steps to find bliss through suffering, Fearvana will help you develop an unstoppable mind. This is the essential guide for you to overcome any barrier standing between where you are now and where you want to be.