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Ideas supplied by some of the best Industry marketers abound in Grow Green Market Share with CARE. Intended to 'jump start' the development of an 'organic voice', a marketing packet for niche products and/or services, a step by step production distribution guide is supplied which avoids loss of market share and places emphasis on eco-greening products and services.
The ABCs of Greening Communications is published to inspire all to create eco-sustainable products and services of C A R E - conservation, accountability, recovery and eco-efficiency! Initially, published as a college level text ABCs of Green Industry Communications, the edited publication provides a step-by step guide for identifying a target market for niche products and/or services, summarizing details that explain your relationship to the niche, and identifies communication formats that represent your relationship to the product and/or service. As recipient of the Turning America from Eco-weak to Eco-chic Award, Wright challenges all to become members of Capitalism 24902, a global village committed to ensuring the foundation of an eco-sustainable future
Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings
The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.
Network Optimization in Intelligent Internet of Things Applications: Principles and Challenges sheds light on the optimization methods that form the basis of effective communication between networked devices. It is an excellent resource as it provides readers with a thorough understanding of the methods, ideas, and tactics essential to attaining seamless connectivity and improving performance. This book presents the fundamental ideas that govern network optimization, from maximizing throughput and lowering latency to handling a variety of communication protocols and minimizing energy use. It also addresses scalability issues, security flaws, and constantly changing IoT environments along with optimization techniques. This book uses cutting-edge research and real-world examples to give readers the knowledge and skills to address the complex problems associated with network optimization in intelligent IoT applications. It also examines machine learning-driven predictive analytics, robust security protocols, flexible routing algorithms, and the integration of edge computing - all crucial instruments for overcoming obstacles and attaining peak performance. This book provides a comprehensive understanding of the principles, challenges, and cutting-edge solutions in IoT network optimization for all kinds of readers, whether it is students, academicians, researchers, or industry professionals. This book unleashes the potential of networked smart devices, which can be unleashed in various sectors.
Cold adaptation includes a complex range of structural and functional adaptations at the level of all cellular constituents, and these adaptations render cold-adapted organisms particularly useful for biotechnological applications. This book presents the most recent knowledge of (i) boundary conditions for microbial life in the cold, (ii) microbial diversity in various cold ecosystems, (iii) molecular cold adaptation mechanisms and (iv) the resulting biotechnological perspectives.
An insightful and easy-to-follow introduction to the defining business sustainability issues of our generation Describing sustainable business from the perspective of management, Nada R. Sanders and John D. Wood explain how and why increased consumer and regulatory pressure for sustainable performance is driving changes in core business functions, legal frameworks, metrics, reporting, and more. Clear and accessible chapters offer comprehensive, well-balanced coverage of key concepts in social, economic, and environmental sustainability, supported by original case studies, real-world examples, practice quizzes, and other learning tools. Now in its third edition, Foundations of Sustainable Business; Theory, Function, and Strategy provides a thorough introduction to the social and environmental issues defining contemporary markets and societies. Designed to prepare aspiring business leaders to tackle urgent problems with a direct impact on their firms’ bottom lines, this respected textbook employs a qualitative learning process that walks students through the application of sustainability concepts to leadership, finance, accounting, risk management, marketing, supply chain management, and operations. Written by a business thought-leader and a public interest policy expert, Foundations of Sustainable Business: Theory, Function, and Strategy, Third Edition is an excellent primary or supplementary textbook for undergraduate and graduate courses in business administration, management, and marketing. It is also an invaluable resource for business leaders looking for an intuitive and incisive introduction to sustainability concepts relevant to modern professionals, managers, and executives.
"In July 2012, the Green Infrastructure Finance Framework Report was published to address the constraints in financing green infrastructure and to develop a new PPP-based approach to accelerate investments in low emission technologies. The approach calls for assessing the “Green Investment Climate” of a given country in order to develop country-specific recommendations for policy and incentive programs as well as other measures which can be introduced in order to further promote green growth in an economy. This report includes one of the first Green Investment Country Profiles completed for the East Asia and Pacific Region as part of bringing the approach closer to operational status. The initial countries include China, Philippines, Vietnam, Malaysia, Indonesia, Singapore and South Korea. The assessment involves not only the green policy and incentives environment, but also the country’s overall natural resource endowment of fossil and renewable energy, its industrial development strategy in addition to general business indicators and other considerations, such as electricity prices, the capacity of the financial sector to mobilize long-term domestic financing, as well as their overall regulatory and legal capacity to implement PPPs. The country profiles provide a general understanding of the attractiveness, prevailing trends, strengths, and other aspects affecting the ability of the country to leverage its green growth potential. "